What's it about?
“ResTech” is one of the hottest terms in the fields of market research, consumer insights, and customer analytics.
What's in it for me?
Join ResTech pioneer and QuestionPro CEO Vivek Baskaran, market research extraordinaire and HubUX CEO Jamin Brazil, and MRII’s Executive Director Dr. Stephen Kraus to discuss the emergence and evolution of this new field we call ResTech.
● How technology platforms, automation and AI are revolutionizing the research process
● The continued growth of online survey platforms, and their role in brands increasingly “in-sourcing” their research
● The emergence of “insights repositories” -- platforms that allow for the easy encoding, synthesis and retrieval of insights
Stephen KrausExecutive Director at University of Georgia | MRII
Stephen helps companies grow their reputation and revenue with a deep science-based understanding of what makes people tick. He works at the intersection of thought leadership, consumer insights, socio-demographic trends, and marketing strategy. Stephen’s research experience spans qual and quant, custom and syndicated, B2B and B2C. Additional areas of expertise include digital trends, audience measurement, affluence/luxury, generational marketing, and data-driven decision-making. He teaches at the University of San Francisco School of Management and holds a Ph.D. in social psychology from Harvard University.
Vivek BhaskaranFounding Member and Executive Chairman at QuestionPro
Vivek Bhaskaran is the founding member and Executive Chairman of QuestionPro, one of the industry's leading providers of web-based research technologies. As Chief Executive Officer, he plays a key role in defining the company strategy and using technology and innovation continuously to maintain its leadership in the industry.
He has played a pivotal role in QuestionPro's journey. In 2008, QuestionPro made Inc. Magazine's list of the fastest-growing private companies, ranking 172nd overall and 25th among business-service providers.
Vivek completed his primary education in India before moving to Russia and then to the United States. He holds a Bachelor's Degree in Computer Science from Brigham Young University, Utah.
Jamin BrazilCo-founder and CEO at HubUX
Jamin Brazil is a seasoned chief executive with a background in leading high growth organizations from inception to exit. Over the last 20 years, he has developed a deep knowledge of market research giving him a unique view when assessing which tools and techniques are trending.
As the previous CEO of FocusVision, Jamin was the first to bring a combination of qualitative and quantitative technologies used by 75% of the Fortune 100 and over 3,000 companies globally. Prior to FocusVision, he pioneered online surveys, conducting one of the first ones in 1996 and founded the top survey platform, Decipher, in 2000.
Today, Brazil is the co-founder and CEO of HubUX, a modern project management platform for researchers. He is also the host of the well-liked podcast “Happy Market Research.”
Who is this for?
If you are presenting data for research pieces then this session is for you!
Don't miss out!
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This webinar is brought to you by a unique collaboration between ESOMAR, the world’s leading international research association; University of Georgia’s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a nonprofit association of industry practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada’s market research association.
CRIC was established in August of 2018 following the bankruptcy of the former Canadian marketing research association.
CRIC’s mandate is to:
represent the highest standards, ethics and best practices in research, analytics and insights;
advocate for sound policy and regulations that encourage a supportive environment for research and analytics;
support new and innovative ways to gather insights;
protect the public trust and encourage participation in research and analytics;
represent the profession both domestically and internationally;
serve as a source of information for the industry; and
be a forum for collective industry action.
A key focus is on building and strengthening relationships with the international research, analytics and insights community. As such, the association has adopted the ICC/ESOMAR Code on Market, Opinion and Social Research and Data Analytics. As well, CRIC has incorporated the polling standards of the American Association for Public Opinion Research (AAPOR) and the World Association for Public Opinion Research (WAPOR), in order to promote the highest ethics and transparency in policy-related and public opinion polling.
University of Georgia | MRII offer highly acclaimed online certificate courses covering the Market Research process from beginning to end. The courses are based on the Market Research Core Body of Knowledge (MRCBOK™) – a compilation of the underlying principles and essential skills which comprise the Market Research process. These online, start-anytime courses are endorsed by ESOMAR, corporations, and thousands of practitioners worldwide.
Graduates of the Principles of Market Research can earn the highly coveted industry research certifications, and members of ESOMAR (and their company colleagues) enjoy a course discount!