What's it about?
“ResTech” is one of the hottest terms in the fields of market research, consumer insights, and customer analytics.
What's in it for me?
Join ResTech pioneer and QuestionPro CEO Vivek Baskaran, market research extraordinaire and HubUX CEO Jamin Brazil, and MRII’s Executive Director Dr. Stephen Kraus to discuss the emergence and evolution of this new field we call ResTech.
● How technology platforms, automation and AI are revolutionizing the research process
● The continued growth of online survey platforms, and their role in brands increasingly “in-sourcing” their research
● The emergence of “insights repositories” -- platforms that allow for the easy encoding, synthesis and retrieval of insights
Stephen KrausExecutive Director at Market Research International (MRII)
Stephen helps companies grow their reputation and revenue with a deep science-based understanding of what makes people tick. He works at the intersection of thought leadership, consumer insights, socio-demographic trends, and marketing strategy. Stephen’s research experience spans qual and quant, custom and syndicated, B2B and B2C. Additional areas of expertise include digital trends, audience measurement, affluence/luxury, generational marketing, and data-driven decision-making. He teaches at the University of San Francisco School of Management and holds a Ph.D. in social psychology from Harvard University.
Vivek BhaskaranFounding Member and Executive Chairman at QuestionPro
Vivek Bhaskaran is the founding member and Executive Chairman of QuestionPro, one of the industry's leading providers of web-based research technologies. As Chief Executive Officer, he plays a key role in defining the company strategy and using technology and innovation continuously to maintain its leadership in the industry.
He has played a pivotal role in QuestionPro's journey. In 2008, QuestionPro made Inc. Magazine's list of the fastest-growing private companies, ranking 172nd overall and 25th among business-service providers.
Vivek completed his primary education in India before moving to Russia and then to the United States. He holds a Bachelor's Degree in Computer Science from Brigham Young University, Utah.
Jamin BrazilCo-founder and CEO at HubUX
Jamin Brazil is a seasoned chief executive with a background in leading high growth organizations from inception to exit. Over the last 20 years, he has developed a deep knowledge of market research giving him a unique view when assessing which tools and techniques are trending.
As the previous CEO of FocusVision, Jamin was the first to bring a combination of qualitative and quantitative technologies used by 75% of the Fortune 100 and over 3,000 companies globally. Prior to FocusVision, he pioneered online surveys, conducting one of the first ones in 1996 and founded the top survey platform, Decipher, in 2000.
Today, Brazil is the co-founder and CEO of HubUX, a modern project management platform for researchers. He is also the host of the well-liked podcast “Happy Market Research.”
Who is this for?
If you are presenting data for research pieces then this session is for you!
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CRIC was established in August of 2018 following the bankruptcy of the former Canadian marketing research association.
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