How to increase speed and efficiency of complex research reporting
What's it about?
AI and automation are mission-critical for teams to deliver insights at the speed of decision-making while stretching budgets to cover an increasingly complex and changing marketplace. Monika Rogers, Vice President at Illuminas shares their journey to fully automate reporting for studies that previously were considered out of reach. These global, multi-phase studies involved sophisticated visualization and often accommodated shifts in survey design from wave to wave.
What's in it for me?
Learn how to avoid automation pitfalls, including how to gain team alignment and what to look out for when choosing a solution or partner to automate complex reports. Learn the pros and cons of building in-house solutions, buying 3rdparty technology and outsourcing report building. Understand the potential magnitude of ROI achieved through automation and how to evaluate upfront investments vs. long-term returns.
Who is this for?
Designed for both supplier and client-side researchers looking to improve their research ROI and who are delivering complex quantitative projects such as multi-market studies, brand trackers, or segmentation studies.
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Speakers
Benjamin Rietti
Benjamin Rietti is the CEO of E-Tabs. His innovative approach has seen the company provide reporting services and solutions to the MR industry for over 25 years. With over two decades of industry knowledge, Benjamin is a talented entrepreneur who recognises the integral role technology plays in market research. A doting family man, he enjoys spending time with his children and grandchildren, and has a passion for skiing.
Monika Rogers (Wingate) oversees AI/automation for Illuminas, a research consultancy that partners with large global brands like Adobe, Dell, and Merck. She also advises tech research start-ups, helping them develop growth strategies and tackle product market fit. Previously, Monika was co-founder and CEO of Digsite, an agile consumer insights platform that sold to QuestionPro in 2022.
Monika’s career started at General Mills, where she worked in Advanced Analytics as well in Consumer Insights on the Betty Crocker brand team. Since then, she has held various consulting, strategy, and leadership roles including Chief Brand Strategist at Fountainhead Brand Consulting and Director of the A.C. Nielsen Center at University of Wisconsin-Madison.
In her free time, Monika enjoys traveling as well as cycling, hiking and exploring the great outdoors in northern Wisconsin.