ESOMAR Connect | Toronto 2025
Local Time: 15:00 - 18:00 Eastern
This ESOMAR Connect event is at capacity — but we hope to see you at the next one! Stay tuned for future opportunities.
Join us in Toronto to learn and discuss today's leading industry trends and topics
We'll cover a wide range of topics, from navigating economic uncertainty to maintaining data privacy and more. Following the panel discussion, we'll invite our guests to network and enjoy the venue. Light snacks and drinks will be provided.
Each ESOMAR Connect event provides the space to exchange best practices, strengthen networks, and engage in thought-provoking discussions. It’s an opportunity to reconnect, gain fresh perspectives, and help shape the future of market research - one Connect at a time.
This ESOMAR Connect event is presented in partnership with the Canadian Research Insights Council (CRIC) and Certified Analytics and Insights Professionals of Canada (CAIP). It is an open and complimentary event, dedicated to all market research and insights professionals.
Agenda:
15:00 - 15:30
Arrivals, Networking
15:30 – 15:45
Welcome address, Sponsor introduction
15:45 – 16:30
Panel discussion
- Practical AI in Market Research
- Proving Insights ROI in Tight Budgets
- Evolving Role of Insights Leaders
- Future of Polling & Public Opinion
- Hybrid Methodologies & Data Integration
16:30 – 17:45
Networking
Speakers
Diana Lucaci
ESOMAR Representative, CEO, Co-Founder at True ImpactDiana Lucaci is the Co-Founder and CEO of True Impact, a conversion rate optimization (CRO) firm serving marketers, researchers and CX teams. She supports organizations such as Costco, Miller Coors, General Motors, Canada Post, Metro, Desjardins, Colgate-Palmolive and others.
Diana is a Board Member of the Canadian Research Insights Council (CRIC), and Canadian Representative of ESOMAR. She holds a degree in Neuroscience and Psychology from the University of Toronto.
Andrew Hui
AVP Consumer Insights at TD BankAndrew leads the Line of Business Consumer Insights team and the COE of Consumer Behaviour at TD Bank. His team leads over 350 research projects every year to support the consumer insights needs of TD Canadian Personal Banking, TD Wealth, and TD Insurance. His team is also responsible for Behavioural Economics and insights about Diverse Communities.
Prior to TD, Andrew was a VP at Ipsos – with the organization for almost 10 years. At Ipsos, he managed quantitative market research studies for clients in a variety of industries including telecommunications, foodservice, retail, tier-1 CPG, and financial. Before Ipsos Andrew was at Cara (now Recipes Unlimited) where he managed the overall Guest Satisfaction research program in addition to supporting the Kelsey's, Montana's, and Milestone's brands with consumer insights.
Andrew was also an instructor for the Quantitative Marketing Research course at UofT's School of Continuing Studies for four years.