Start 19 Jun, 06:30 UTC
End 19 Jun, 10:00 UTC
Location On-site
National Design Centre Auditorium 111 Middle Road, S188969

Local Time: 14:30 - 18:00

The organisers of the event will send out invites to ESOMAR members directly.

This year, ESOMAR is uniting the market research and insights community across 12 countries for the Asia Pacific Connect 2025 Renewal Tour. Join us in Singapore on 19 June 2025 to discover how the industry is evolving and renewing in this vibrant, forward-thinking region, from innovative methodologies to emerging trends like AI-driven insights.

Each ESOMAR Connect event will provide a space to exchange best practices, strengthen networks, and engage in thought-provoking discussions. It’s an opportunity to reconnect, gain fresh perspectives, and help shape the future of market research - one connect at a time.

Event Agenda

2:30pm:            Registration & Networking

3:00pm:            Opening Speech

3:10pm:            Presentation 1: Revealing Asia's Top Brands and the latest research tools brands can use to power their insights by Candice Siu (Client Solutions Director, Pureprofile)

3:25pm:            Presentation 2:  Putting the NEW in ReNEWal – Driving new-age insights for new times by Lyn Lim (Senior Director, Kantar Consulting) & Andrew Ridsdale-Smith (Head of APAC Analytics Practice) 

3:50pm:            Presentation 3:  Price of Emotion: Understanding the Impact of Rising Cost of Living by Rara Naval (Human Insights Director, Coca-Cola TM ASEAN) & Lester Sualog (Head of APAC, Bolt Insight)

4:15pm: Tea Break - Sponsored by Global Lingo

4:30pm:            Presentation 4:  Unlocking Marketing Insights with AI Agents: A New Paradigm by Peking Tan (Vice President of Mininglamp Technology Group, Dean of Miaozhen Academy of Marketing Science)

4:45pm:            Presentation 5:   Future of Payment by Marilyne Chew (Director of Project Management, Mastercard)

5:10pm:            Presentation 6:   Bringing Meaningful Difference to Renew Interest & Drive Growth: The Edelweiss Story by MC Lai (Head of Consumer Strategy, Insights & Innovation, Heineken Malaysia)

5:35pm:            Networking Drinks - Sponsored by GMO


Speakers

Baxter Tan
ESOMAR Representative, Executive Director at Global Lingo
Marilyne Chew
Regional Lead, Mastercard Experience Center at Mastercard
MC Lai
Head of Consumer Strategy, Insights and Innovation at Heineken
Lyn Lim
Head of Commercial Growth at Kantar
Rara Naval
Human Insights Director at The Coca-Cola Company
Lester Sualog
Head of APAC, AI Research at Bolt Insight
Andy Ridsdale-Smith
Head, APAC Analytics Practice Singapore at Kantar
Tan Peking
Vice President at Mininglamp Technology Group
Candice Siu
Client Solutions Director at Pureprofile

Sponsors

GMO RESEARCH & AI, INC.