Raul Esteban's passion is to help promote a meaningful Marketing Research ethic in the Philippine business community. To do so, one has to build long lasting and mutually beneficial relationships with users or doers.

Raul been part of the industry for almost a lifetime. I’m a 2nd generation researcher and very fortunate to have learned from a Marketing Research pioneer, who was both mentor and mother to me.

Raul inclined to Strategic Market Studies and Branding research. He has expertise in both quantitative and qualitative tools and extensive experience on a wide range of industries such as personal care and hygiene, home care, telecommunications, alcohol/cigarettes, social and political.

Currently, Raul is Managing Director on PSRC. He joined PSRC in 1987, after spending the early part of my career in Brand Management with Unilever Phils. Concurrently, he is also the Chairman and one of the founders of AGB Phils.

Through the years, Raul has been a board member of several industry organizations (MORES, AdBoard, AdFoundation) and events (Research Congress, Advertising Congress). He has also been invited to speak in many industry conferences (Advertising, Marketing, Marketing Research, Banking, Public Relations, Direct Marketing, Public Opinion Polling).

Raul earned my degree in Management Engineering at the Ateneo de Manila University in 1983 and has maintained his links with the academic community serving as a lecturer in several universities.

Asides from insights and analytics, Raul is also involved in several restaurants, mainly offering fusion cuisine. He sees himself becoming a full time restaurateur after a life in the research industry.