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- Asia Pacific Connect 2025: The Renewal Tour
- ESOMAR Connect | China 2025
More details about the location and time will be added in the next weeks.
This year, ESOMAR is uniting the market research and insights community across 12 countries for the Asia Pacific Connect 2025 Renewal Tour. Join us in China on 17 October 2025 to discover how the industry is evolving and renewing in this vibrant, forward-thinking region, from innovative methodologies to emerging trends like AI-driven insights.
Each ESOMAR Connect event will provide a space to exchange best practices, strengthen networks, and engage in thought-provoking discussions. It’s an opportunity to reconnect, gain fresh perspectives, and help shape the future of market research - one connect at a time.
Speakers
Qian Fang
ESOMAR Representative, APAC Business Development Partner at Mininglamp Technology GroupGloria Jun Zhang
ESOMAR Representative, CEO at Beijing Dataway Horizon CoGloria Zhang, CEO & Senior Partner of Dataway Horizon (formerly known as Horizon Research Consultancy Group), Chairman of Horizon eLabs responsible for overall development of Dataway Horizon.
Gloria has rich experience in new product development research, branding, cultural study in fast moving consumer goods, durable consumer goods, and automobile industries.
In recent years, Gloria is attempting to explore new research and consulting fields by combining online and mobile community and new product development with customer relationship management. Gloria is contributing to develop a user interaction platform helping enterprises continuously improve and iterate products as well as manage social consumer relationship, so as to help form a closed loop of product development and marketing.
Gloria has founded Horizon Datalab, takes advantage of experience in enterprise management and market insights accumulated for more than 20 years, integrates big data, survey data, interactive data to provide system data solutions. DataLab helps enterprises to establish market competitiveness in a complete flow of multi-scenarios such us community culture, product requirements, brand marketing and service product evaluation etc.
Gloria gives lectures on the whole process of user interaction in the era of data, consumer trends in china and brand communication.
She is a published author, publishing professional books and articles related to these topics.