ESOMAR Connect | Bucharest 2023

SORMA (The Romanian Society of Marketing and Public Opinion Research) and ESOMAR are pleased to invite you to our market research event in Bucharest, Romania.
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Start 15 Nov, 09:00 UTC
End 15 Nov, 17:00 UTC
Location On-site
Hotel Sheraton PLATINUM ROOM Bucharest, 5-7 Calea Dorobanti

ESOMAR Connect 2023 Romania - Highlights

The 2023 theme for the event is “Macro-Consumer Trends in Romania”.

The ESOMAR Connect 2023 Programme includes speakers representing both MR agencies/companies (international and local/boutique) and end-clients. This year's theme is all about understanding what interests Romanian consumers have. These trends shape how people use products and services, which, in turn, influences how companies should plan their marketing and sales strategies. Since things are always changing, this also means that research companies need to adapt their methods to prepare for what's coming next.

Please note that the lectures will be presented in Romanian, with translation services available for English speakers.

The ESOMAR Connect 2023 event is a hybrid one, allowing registration for the participation onsite (subject of an entrance fee) and online (livestreaming available, free of charge).


ESOMAR Connect 2023 registration is open to clients/research buyers, market research agencies and academic environments for subscription fees tailored for each audience.

This year, the event organiser provides two (2) 100% discount tickets for market research clients/research buyers (the regular entry fee for MR buyers is 100 EUR / equivalent of 500 RON) for onsite participation. MR clients/research buyers can send additional participants beyond the free places offered by the organiser, paying the 100 EUR fee (equivalent to 500 RON).

Sponsors have free spots included in the sponsorship package (without speakers/session chairs if the case): Gold Sponsors (MR Agencies) have six (6) spots, Bronze Sponsors (MR Agencies) have one (1) spot, and Media Partners have two (2) spots included.

SORMA Members have two (2) free spots offered.

All market research companies can send participants for a symbolic fee (100 EUR / equivalent of 500 RON per participant), as well as sponsors, beyond the free places offered by the organiser.

The academic environment (students, professors) is welcome to the event. There are twenty (20) spots offered for free. Universities can send participants for a symbolic fee (50 EUR/ equivalent of 250 RON per professor participant and 25 EUR/ equivalent of 125 RON per student participant) beyond the free places offered by the organiser. 

The entrance fee applied to market research companies and universities (beyond the free places offered) will be collected in Romania via a locally established invoicing process by ESOMAR Connect Romanian Organiser (additional information will be provided to market research agencies and other participants).

Please note there is limited space, so be sure to register to confirm your place. For queries, please contact ESOMAR Member Relations at and/or SORMA at


08:30 - 09:00: Participants registration & Welcome Coffee

09:00 - 09:30: Opening and setting up the scene
Alina Serbanica, ESOMAR Council Member

09:30 - 09:35: SESSION A: Consumer Trends
Session Chair: Rodica Pop, Senior Brand Manager, Alka Group Romania

09:35 - 09:55: Mastering FMCG Trends: Strategies for Success in the Age of the Evolved Consumer
Vlad Barbu, Senior Retailers Consultant, Nielsen IQ

09:55 - 10:15: The tectonics of consumer values in times of recent crisis: Make sustainability sustainable again
Adina Iancu (Bogdan), Head of Qualitative Research, ISRA Center
Ioana Davitoiu, Head of Quantitative Research, ISRA Center

10:15 - 10:35: Back to the people behind the data: building the bridge between the inside-out expertise and the outside-in customers' understanding in banking
Diana Simion, Marketing Insights Research Consultant, Exact Business Solutions
Julien Zidaru, Managing Partner, Exact Business Solutions
Roxana Pantea, Head of Customer Experience, OTP Bank Romania

10:35 - 10:55: The Store of the Future from the Consumers' Perspective
Monica Vilcu, MBA, Client Service Consultant, MKOR Consulting
Cori Cimpoca, Founder & CEO, MKOR Consulting

10:55 - 11:30: COFFEE BREAK

11:30 - 11:35: SESSION B: HUMAN vs AI
Session Chair: Alina Dinca, Managing Director, ISRA Center

11:35 - 11:55: Deciphering the Midlife Crisis Consumer Behaviour. Human vs. AI
Iulian Sirbu, Consumer & Market insights Manager, DataDiggers

11:55 - 12:15: Artificial Intelligence: Prince Charming or Ugly Witch?
Daniel Enescu, Partner, Daedalus New Media Research

12:15 - 12:20: SESSION C: How Does Technology Shape Our Lives? – PART 1
Session Chair: Laura Rosca, Qualitative Research Director, iSense Solutions

12:20 - 12:40: Tech-Enabled Life. Uncovering consumer-led emerging trends on the impact of technology in daily life
Andra Constantinescu, Senior Account Director & Creative Domain Lead, Kantar
Catalina Ifrim, Senior Consultant – Insights Division, Kantar

12:40 - 13:00: Exploring The Mobile Megatrend – from store hopping to mobile shopping
Andrei Elvadeanu, Quantitative Research Director, iSense Solutions

13:00 - 14:15: LUNCH BREAK

14:15 - 14:20: SESSION C: How Does Technology Shape Our Lives? – PART 2
Session Chair: Laura Rosca, Qualitative Research Director, iSense Solutions

14:20 - 14:40: Less pain, less fear and a healthier future for our children
Oana Popa Rengle, Founder, Anamnesis
Simona Moisescu, Marketing Researcher, Synevo

14:40 - 15:00: DISCUSSION PANEL: Research Quality in Romania
Moderator: Ioan Simu, General Manager, Mercury Research

14:40 - 15:00: DISCUSSION PANEL: Research Quality in Romania
Moderator: Ioan Simu, General Manager, Mercury Research
Panel’s Participants:  Ana Dumitrescu, Senior Business Analyst | Customer Insights, Telekom Romania  Andrei Dudu, Business Intelligence Manager, Servier Pharma  Bogdan Vasilescu, Head of Statistical Data Unit | Strategy and Statistics, ANCOM  Mihai Ciuta, CX & Research Lead, Raiffeisen Bank Romania  

15:00 - 15:30: ESOMAR 180" – Fresh Ideas, New Research Products
SORMA Members 180” – Short Introduction

15:30 - 16:00: COFFEE BREAK

16:00 - 16:05: Introducing Keynote Speaker
Alina Serbanica, ESOMAR Council Member, Romania

16:05 - 16:35: Keynote Speaker:
How journalism makes insights matter more, elevates influence and inspires better decisions
Grant Feller, Founder, Every Rung

16:35 - 16:45: OFFICIAL CLOSING
Alina Serbanica, ESOMAR Council Member, Romania


ESOMAR Representative, Senior Vice-President at Ipsos
Vlad Barbu
Senior Retailers Consultant at NielsenIQ Romania
Adina Iancu (Bogdan)
Head of Qualitative Researcher at ISRA Center
Ioana Davitoiu
Head of Quantitative Research at ISRA Center
Diana Simion, PhD
Marketing Insights Research Consultant at Exact Business Solutions
Julien Zidaru
Managing Partner at Exact Business Solutions
Roxana Pantea
Head of Customer Experience at OTP Bank Romania
Cori Cimpoca
Founder & CEO at MKOR Consulting
Iulian Sirbu
Consumer & Market Insights Manager at DataDiggers
Daniel Enescu
Partner at Daedalus New Media Research
Andra Constantinescu
Senior Account Director & Creative Domain Lead at Kantar
Catalina Ifrim
Senior Consultant – Insights Division at Kantar
Andrei Elvadeanu, PhD
Quantitative Research Director at iSense Solutions
Oana Popa Rengle
Founder at Anamnesis
Simona Moisescu
Marketing Researcher at Synevo
Ioan Simu, PhD
General Manager at Mercury Research
Grant Feller
Founder at Every Rung

Session Chairs Profiles

Rodica Pop
Senior Brand Manager, Alka Group Romania
Alina Dinca
Managing Director, ISRA Center
Laura Rosca
Qualitative Research Director, iSense Solutions

Gold Sponsors

Daedalus New Media Research
Exact Business Solutions
iSense Solutions
ISRA Center
Kantar Romania
Mercury Research
Nielsen Romania

Bronze Sponsors

MKOR Consulting
Anamnesis Consult