AI Tools series – November 2024

Short-fire overview of the available commercial tools
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Start 21 Nov, 16:00 UTC
End 21 Nov, 17:30 UTC
Location Online

Speakers

Dharmendra Jain
ESOMAR Committee Member, Founder & CEO at ACTNABLE AI
Joaquim Bretcha
Director General at ESOMAR
Elaine Rodrigo
Chief Insights & Analytics Officer at Reckitt
Doug Guion
Chief Growth Officer at Yabble
Matteo Cera
CEO & Cofounder at Glaut
Jennifer Whaley
Head of Client Services at OvationMR

What's it about?

In the fast-moving world of Artificial Intelligence, keeping up with what is available in the market can be harrowing. ESOMAR has developed a short-fire overview of the available commercial tools to help you understand what may be the best fit for your company and your needs.

What's in it for me?

  • Understand what AI tools are available in the qualitative space

  • See how AI is helping to automate the research process

  • How can AI increase speed and efficiency for your insights team

  • How to elevate your research and drive smarter decisions

Who is this for?

If you are looking to understand how AI can contribute to your daily work, then join us to understand the tools that are available to help.

What tools will be showcased?

Yabble: The AI Persona Revolution – Insight at the Speed of Thought

AI personas aren’t just the future – they’re here, and they’re transforming market research in ways that are profound, measurable, and accessible. We’re cutting through the hype to show you exactly what synthetic data is – and, importantly, what it’s not. No vague promises or theoretical demos here. We’ll share three real-world use cases where Yabble’s Virtual Audiences are delivering tangible results for brands right now.

We’re talking authentic consumer insights, straight from AI personas, with ROI stats that don’t just make a case – they make an impact. And, for those ready to harness this power, we’ll cover practical next steps you can take to get started today.

This is about more than just speed or efficiency; it’s about putting cutting-edge insight tools into your hands to elevate your research, drive smarter decisions, and help you stay ahead in a landscape where consumer intelligence is everything.

QualibeeOE: Bee the Difference in AI Driven Insights with Open-End Probing 

Creating engaging, insightful quantitative surveys is tougher than ever with growing demands for shorter surveys, quicker turnarounds, and tighter budgets. Even the most carefully designed surveys often fall short, yielding low engagement, questionable responses, or inconsistent results. QualibeeOE—an AI-powered open-end probing tool—can revolutionize your approach. It keeps respondents engaged, highlights high-value feedback, and delivers qualitative insights within your quantitative studies. 

Join us for a live demonstration of QualibeeOE in action, and learn how you can start using it your surveys today.

Glaut: AIMI (AI-moderated interviews): a practical case study.

Building a "Qualitative Tracker" for the US presidential elections

All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.

If you are interested in presenting your tool, please contact Christine Hou at christine.hou@esomar.org

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Membership fees start at EUR 100 for 12 months

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