AI Tools series – November 2024
Speakers
Dharmendra Jain
ESOMAR Committee Member, Founder & CEO at ACTNABLE AIDharmendra is the Founder & CEO of a Nairobi-based startup, ACTNABLE AI, and Kantar's former Regional Operations Director for West, East & Central Africa. Dharmendra is a current council member of ESOMAR and coordinator of ESOMAR’s AI Taskforce.
Dharmendra is a seasoned data and insights professional with over two decades of experience in the market research industry, including over a decade in Africa. He specialises in developing tech/AI-based innovative solutions, data science and analytics to deliver strategic insights. Internationally recognized thought leader and speaker on AI's impact on Data Quality and Operational Excellence. A mentor and people person who believes in bringing out the best in others.
Joaquim Bretcha
Director General at ESOMARJoaquim Bretcha is the Director General of ESOMAR and an Economist at Universitat Autònoma de Barcelona. As a longstanding member of the ESOMAR Council, he has significantly contributed to the creation and expansion of the International Business Unit at Netquest since 2010. These roles ensure his constant involvement with the international market research community and keep him up-to-date with the latest industry developments.
Previously, Joaquim has held several key positions including Director of Marketing and Purchases at Auchan supermarkets in Spain, Retail Director at Kantar Worldpanel Spain, and Merchandising Director at Carrefour supermarkets in Spain. More recently, he co-founded the NGO "Health us Nepal" which aims to improve healthcare in the remote region of Humla, and he has shared his experiences as a TEDx speaker in England.
Joaquim's motto during his ESOMAR presidency, "Building bridges," reflects his commitment to connecting people and businesses to foster progress. His extensive background defines him as an experienced international manager with expertise in the data, insights, and market research industry. He is a strong business development professional with skills in negotiation, sales, public communication, team engagement, and management.
Elaine Rodrigo
Chief Insights & Analytics Officer at ReckittDr. Elaine Rodrigo is a transformational leader in AI, data and insights, currently serving as the Chief Insights & Analytics Officer at Reckitt.
An advocate for AI’s role in shaping the future of business. Elaine is dedicated to creating sustainable growth by harnessing the power of AI to unlock deep insights and drive strategic decision-making.
With more than 26 years of experience, Elaine has transformed insights functions across large FMCG companies such as Reckitt, Danone, and Mondelez. She currently sits on the Board of Stravito, an AI-driven SaaS start-up that made the list of Europe’s fastest growing companies
Elaine is an Executive-in-Residence at Oxford University’s Said Business School, where she shares her time & expertise with students in the Exec MBA & AI postgraduate programme. Elaine has a PhD in Marketing from Monash University, Australia, where she is also a Senior Fellow.
Passionate about empowering women in leadership and fostering a people-first culture, Elaine’s personal purpose is to “inspire & enable every woman to be the best version of herself”. Elaine sits on the Board of Women In Research (WIRe) & is an active member of both the Allbright & Chief professional women’s networks.
Doug Guion
Chief Growth Officer at YabbleDoug Guion is the Chief Growth Officer at Yabble, where he drives strategic growth initiatives and innovation across the company. With extensive experience in AI-driven insights and market research, Doug leads Yabble’s efforts to redefine the industry through cutting-edge solutions, like Virtual Audiences, empowering brands to understand their markets faster and with greater precision.
Doug brings exceptional business leadership and domain expertise having spent 25+ years in growing and scaling both market research and software businesses globally. Doug’s experience spans multiple geographies and sectors within the market research industry, all of them unified by their focus on innovation through technology.
“As someone who is passionate about technology and its potential to transform our world, I am thrilled to be a part of this incredible team! Yabble is at the forefront of a new era in data analytics, where AI is unlocking possibilities for individuals and businesses to create a deeper relationship with their data in ways that were once inconceivable”.
Matteo Cera
CEO & Cofounder at GlautMatteo Cera is the CEO & Cofounder of Glaut, an AI-native market research software for large-scale customer research studies to extract qualitative insights at scale. In parallel, he is investing in founders building the future through technology through Pioneer Fund, a pre-seed to series A VC fund. Before being a tech entrepreneur, he started his career in consulting (McKinsey & Co.) and investment banking (Morgan Stanley)
Jennifer Whaley
Head of Client Services at OvationMRJenn Whaley serves as Chief Commercial Officer at OvationMR, the parent company of QualibeeOE. where she oversees the company’s strategic vision for growth, client success, and market differentiation. With 10 years of experience in client-side marketing & strategy as well as vendor side market research solutions, Jenn has built a reputation for delivering innovative solutions that address today’s most pressing research challenges.
Her role encompasses developing customized client strategies, implementing advanced survey technologies, and ensuring OvationMR remains at the forefront of respondent engagement. With her and the team around her, OvationMR has expanded its global footprint, introduced cutting-edge tools like QualibeeOE, and strengthened its reputation for delivering meaningful insights.
Jenn is passionate about prioritizing collaboration, innovation, and successful outcomes for clients. As a third-generation researcher, she is here to help support the understanding and use of new and emerging technologies in the market research industry.
What's it about?
In the fast-moving world of Artificial Intelligence, keeping up with what is available in the market can be harrowing. ESOMAR has developed a short-fire overview of the available commercial tools to help you understand what may be the best fit for your company and your needs.
What's in it for me?
Understand what AI tools are available in the qualitative space
See how AI is helping to automate the research process
How can AI increase speed and efficiency for your insights team
How to elevate your research and drive smarter decisions
Who is this for?
If you are looking to understand how AI can contribute to your daily work, then join us to understand the tools that are available to help.
What tools will be showcased?
Yabble: The AI Persona Revolution – Insight at the Speed of Thought
AI personas aren’t just the future – they’re here, and they’re transforming market research in ways that are profound, measurable, and accessible. We’re cutting through the hype to show you exactly what synthetic data is – and, importantly, what it’s not. No vague promises or theoretical demos here. We’ll share three real-world use cases where Yabble’s Virtual Audiences are delivering tangible results for brands right now.
We’re talking authentic consumer insights, straight from AI personas, with ROI stats that don’t just make a case – they make an impact. And, for those ready to harness this power, we’ll cover practical next steps you can take to get started today.
This is about more than just speed or efficiency; it’s about putting cutting-edge insight tools into your hands to elevate your research, drive smarter decisions, and help you stay ahead in a landscape where consumer intelligence is everything.
QualibeeOE: Bee the Difference in AI Driven Insights with Open-End Probing
Creating engaging, insightful quantitative surveys is tougher than ever with growing demands for shorter surveys, quicker turnarounds, and tighter budgets. Even the most carefully designed surveys often fall short, yielding low engagement, questionable responses, or inconsistent results. QualibeeOE—an AI-powered open-end probing tool—can revolutionize your approach. It keeps respondents engaged, highlights high-value feedback, and delivers qualitative insights within your quantitative studies.
Join us for a live demonstration of QualibeeOE in action, and learn how you can start using it your surveys today.
Glaut: AIMI (AI-moderated interviews): a practical case study.
Building a "Qualitative Tracker" for the US presidential elections
All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.
If you are interested in presenting your tool, please contact Christine Hou at christine.hou@esomar.org
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Sponsors
Yabble creates world leading AI software for insights. From data creation to analysis, Yabble is the end to end AI solution for insights users globally. Delivering exceptional ROI and utility to brands, researchers and agencies. Decades of research expertise combined with being the earliest creators of Generative AI tools using Open AI's world class GPT neural network makes Yabble a true pioneer and innovative leader in the category. From data creation to unstructured text analysis which counts, themes, summarizes and chats, all in a completely secure environment.
The AI-native market research Service-as-a-Software. Glaut is an end-to-end market research platform, where researchers execute large-scale research studies about customers, employees, patients, and citizens to extract qualitative insights at scale. How? Glaut combines the efficiency of a survey with the depth of a 1-to-1 interview, replacing closed-ended questionnaires with "AIMI" (AI-moderated interviews) with thousands of respondents simultaneously. You can book a Demo here: https://cal.com/glaut/demo Or email us at: hello@glaut.com