Speakers
Rolfe Swinton
VP Data & AI Innovation and Data Partnerships at NielsenIQRolfe Swinton is VP Data & AI Innovation and Data Partnerships, North America for NielsenIQ. He is an entrepreneur, business strategist and innovator. Previously he founded a number of pioneering companies in the insight and media industries including RealityMine, Lumi Mobile and Match Girl Productions. He has raised over $50M in venture financing from top VCs. He has co-led a $1Bn PE-backed rollup in the media industry. Rolfe also serves as adjunct professor of entrepreneurship and innovation at INSEAD. Swinton has a B.A. from Yale University, an M.Phil from Cambridge, and an MBA from INSEAD. He is married and has three children.
Ed Keller
Executive Director at University of Georgia | MRIIEd Keller is one of the foremost experts in word of mouth, influencer marketing, and consumer insights. As both an entrepreneur in social data & analytics and a top exec in leading insights agencies, he has built and sold businesses, launched data and insights platforms and products, acquired and integrated businesses, managed global teams, and worked with many of the world’s leading brands. He is a sought after board member and advisor for SaaS, data/analytics & MRX companies.
Ed has been called “one of the most recognized names in word of mouth” and was a Social Intelligence 50 honoree in 2023. Ed is inducted into the Word of Mouth Marketing Hall of Fame as well as the Market Research Hall of Fame. He was an ESOMAR Insight250 awardee in 2022. The publication of his book, The Influentials, has been called the "seminal moment in the development of word of mouth." His second book, The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace, was named the Best Book in Marketing by the American Marketing Association.
Ed is a leader and innovator in word of mouth measurement, analytics, and strategy as well as word of mouth marketing, influencer marketing and the creator economy, social media analytics, and consumer insights. His work has earned numerous awards as well as multiple patents. His clients include many of the largest and most sophisticated marketing organizations in the world across a range of sectors.
After selling the Keller Fay Group and remaining on as CEO of Engagement Labs, Ed led the development of TotalSocial, a patented platform that integrates measurement of both offline WOM and social media conversation about brands, with analytics to link the results to business outcomes such as sales, brand health, and media amplification.
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