The Esomar AI Alliance
Helping the global insights community navigate AI responsibly, practically and collaboratively.
What is the AI Alliance?
The AI Alliance is a member-driven Esomar initiative that connects guidance, expertise, learning and community engagement around AI. It helps the insights sector build shared understanding, develop practical resources, connect expertise and support responsible innovation with human judgement, transparency and trust at the centre.
Mission
To support the global insights community in understanding, adopting and governing AI responsibly. The AI Alliance convenes expertise, translates emerging issues into practical guidance, creates learning opportunities and helps members apply AI in ways that strengthen quality, ethics and trust.
How it works
The Alliance operates through three connected workstreams: Ethics, Code & Quality; Thought Leadership & Best Practices; and Showcase Excellence through Awards, Events & Training. Together, they support responsible practice, practical learning and visible examples of excellence across the sector.
The Alliance is also supported by an Expert Advisory Group: a network of specialists providing strategic advice, targeted expertise and external perspective. This group helps ensure that the workstreams remain relevant, rigorous and future-facing.
Be a part of the movement!
Esomar is committed to helping professionals navigate this transformation with clarity and purpose.