AI Beyond the Obvious

Mastering innovative tools for Market Research
Type On demand
Digital Yes

Welcome to Virtual Academy On-Demand

This exclusive on-demand training offers you access to six-hours of content, split into three engaging sessions. Designed to enhance your skills at your own pace and convenience, you'll be able to download resources, see the trainer's contact information and earn a certificate upon course completion.

Overview

This course ventures beyond traditional boundaries to explore the transformative potential of publicly available AI tools for enhancing market research practices. Tailored for forward-thinking professionals, it offers a comprehensive exploration of how AI can revolutionize not only data analysis and consumer insight gathering but also elevate the quality of presentations and streamline processes. We dive into practical applications of AI in areas like predictive analytics, natural language processing, and advanced data mining, alongside tools for creating compelling graphics and efficient transcription.

By integrating these diverse AI technologies, participants will learn to extract deeper insights, present them more effectively, and conduct research with greater efficiency. This course isn't just about theoretical knowledge; it's a hands-on guide to transforming market research methodologies with AI, ensuring participants are equipped to meet the challenges of a dynamically digital business environment.

You know you're in good hands, as this course is led by Daniel Berkal, winner of the 2024 Naomi Henderson Legacy Award for Teaching & Learning!

Programme Overview  

In this course, across the 3 sessions, we are covering:

  1. An exploration of various available AI platforms and tools

  2. Prompt Engineering for Market Research, graphic creation and intelligent use of design

  3. Handling Large Data and ensuring accurate representation. Ethics, compliance and responsibility.

What will you learn?

After completing this training, you should be able to efficiently utilize a wide variety of tools to deepen your research and enhance your presentations… you should become someone who can comfortably talk about the incredible possibilities of artificial intelligence in market research at a dinner party. 

Who should attend?

Whether you’re a professional new to this world, or deeply experienced in cutting-edge tech there will be something useful in this course for you.

This course spans three days at two hours per day. What time is 14:00 UTC for me?

  1. 20 February, 14:00 - 16:00 UTC

  2. 21 February, 14:00 - 16:00 UTC

  3. 22 February, November, 14:00 - 16:00 UTC

What is the Virtual Academy?

This exclusive virtual training offers you access to six-hours of content, split into three engaging live sessions. Designed to enhance your skills at your convenience, you'll be able to download resources, see the trainer's contact information and earn a certificate upon course completion. The training will also be available on-demand for up to 12 months for paid delegates.

Trainer

Daniel Berkal
SVP Research at The Palmerston Group