Thibault Cousot Joins Behaviorally as Senior Vice President, Head of Product

Driving the Growth in the Company’s Global Product Offerings
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Date 14 August 2023
Author Marina Roman Herrera

Behaviorally is pleased to announce today that Thibault Cousot has joined their team as Senior Vice President, Head of Product. This valuable addition comes as the company continues its growth having established new offices in Los Angeles, Mexico City, Dubai, Hamburg, Melbourne, Geneva, and New York City over 18 months. In his new capacity, Cousot will play a pivotal role in leading the Behaviorally product team in continual improvement and expansion of the existing product stack. Specifically, Cousot will be essential in furthering integration of AI and other technologies across the company’s market leading package design database, as well as intensifying the company's commitment to data intelligence innovation, augmenting its potential for growth. 

Behaviorally are the Transaction Experts. Boasting decades of global experience in marketing insights, they integrate AI-technology on top of their industry leading database and a unique behavioral framework to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs. 

Prior to joining Behaviorally, Cousot was an integral part of the CB Insights team, serving in various capacities such as Senior Director Product Management and Product Lead. As a results-driven product leader, Cousot brings with him a proven track record of launching successful products to market, developing high-performance teams, and igniting remarkable revenue growth. Cousot has also held pivotal roles at Gerson Lehrman Group and Emojam previously. A lifelong learner with a strong technical background, he is dedicated to creating products that ultimately delight people and drive business growth. 

We are delighted to welcome Thibault to the Behaviorally team. With an impressive track record and experience in launching, building, and managing insights and data products, he will undoubtedly prove to be a valuableaddition. It’s an exciting time as we continue to work to fulfill our strategic vision to support brands in owning the most valuable moment in marketing: that when a sales transaction takes place.

Alex Hunt, Behaviorally’s CEO

About Behaviorally: We are Behaviorally, The Transaction Experts. With decades of global experience and category expertise in consumer marketing insights, we apply our unique behavioral framework, cutting-edge AI technology, and a digital-first approach to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.  

More information about Behaviorally can be found at: http://www.behaviorally.com/  

Marina Roman Herrera
ESOMAR Staff, Social Media Specialist at ESOMAR