MRII Launches New Emerging Markets Award

New award provides free market research education to winning applicants in emerging markets of Latin America, Africa/Middle East, and Asia/Pacific
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MRII Emerging Markets Award
Date 7 March
Author ESOMAR North America

MRII Launches New Emerging Markets Award
New award provides free market research education to winning applicants in emerging markets of Latin America, Africa/Middle East, and Asia/Pacific

March 07, 2024 - [West Dover VT] Market Research Institute International (MRII) has launched its new Emerging Markets Award, sponsored by OvationMR and presented in partnership with ESOMAR and the University of Georgia. Winners will receive a free online market research course offered by MRII together with the University of Georgia. Three winning candidates will be selected in each of the three regions covered by the award, Latin America, Africa/Middle East, and Asia/Pacific. 

Ed Keller, executive director of MRII, said, “We are thrilled to launch this award. Our mission is to help educate the world’s market research community. Reaching individuals in emerging markets with our market-leading educational programs is an important objective for us, and ultimately benefits the industry as a whole. We wouldn’t be able to do important programs like the Emerging Markets Award without the support of our sponsors and allies in the insights sector. I am grateful for our partners at ESOMAR and University of Georgia, and our award sponsor, OvationMR, for helping to bring this program to fruition.”

This new award is the latest in a series of awards that the MRII offers throughout the year, connecting winners from around the world with leading market research education and training resources. The MRII Emerging Markets Award for eligible market research professionals in emerging markets will provide access to valuable training in countries where it is needed most. 

Corrine Moy, vice president of ESOMAR, said, “As a truly global insights association, ESOMAR is committed to helping facilitate equitable access to all the industry has to offer, no matter where someone might be located around the world. This includes supporting training and educational opportunities for regions that might have economic or other barriers. This new award is a great example of positive outreach to the emerging markets ESOMAR serves.”

Jim Whaley, CEO of OvationMR, the primary sponsor for the award, said,  “At OvationMR, we believe that empowering individuals with the tools and knowledge of market research is essential for unlocking potential and fostering creative development worldwide. This Emerging Markets Award partnership with MRII and ESOMAR exemplifies our dedication to inclusivity, education, and the betterment of the global market research community. Together, we are paving the way for a more insightful and inclusive future."

The Emerging Markets Award application portal will be open from March 07 through April 07. Practitioners who live in countries classified as ESOMAR IMDI categories 3, 4 or 5 are eligible to apply. Eligible candidates are invited to apply here:

About MRII 
Market Research Institute International (MRII) is a nonprofit institute devoted to fulfilling the continuing educational and training needs of marketing research professionals worldwide. The organization believes that mastering the fundamentals is the key to realizing the full potential and value of market research and insights and to driving innovation within it.  MRII, along with the University of Georgia, provides the foundational excellence to make that happen through market-leading education developed and delivered through online courses.  The courses are authored by research and insights practitioners from across the research industry, continually updated, and endorsed by major national and international professional and industry organizations. To learn more, visit


ESOMAR North America