Lotame signs up to the ICC/ESOMAR International Code and joins ESOMAR’s Legal Affairs Committee
Lotame's business places it at the leading edge of data use, yet its willingness to voluntarily adhere to the ICC/ESOMAR Code highlights the ability of companies to leverage smart and responsible data use together with technology-driven innovation. We are excited to have Lotame's support for ethical data practices as enshrined by our Code, and to have their expertise and knowledge contribute to our advocacy efforts for a data ecosystem built on transparency and respect of individuals, whilst delivering real value-add to people and businesses.
Amy Yeung, Chief Privacy Officer and General Counsel at Lotame comments: "We’re thrilled to contribute our voice to ESOMAR and the Legal Affairs Committee as part of Lotame’s global privacy initiative. Our partnership ensures brand and publisher interests have representation in the evolving data regulatory environment. Lotame’s long-standing relationships with both sides of the table enables us to offer much-needed transparency into how MarTech actually works, and be involved in the development of privacy laws that pursue creation of a fair and equitable ecosystem for everyone.”
Finn Raben, Director General of ESOMAR added: "ESOMAR is delighted to welcome Lotame to its family of members, and to see them represented on our Legal Affairs Committee. From a privacy perspective, the pace of MarTech development is exceptionally quick, and so we are delighted to have Lotame's support for ethical data practices, and to have their expertise and knowledge contribute to our advocacy efforts for a data ecosystem that is transparent and respectful, whilst remaining innovative."
Lotame is the leading provider of data enrichment solutions for global enterprises. Its connected and patented data technologies, curated second- and third-party data exchanges, and high-touch customer service make it the trusted choice for marketers, agencies and media companies that want to build a panoramic view of their customers and activate across the cookieless web, mobile app and OTT environments. Lotame serves its global clients with offices in New York City, Columbia MD, Argentina, London, Mumbai, Singapore and Sydney.
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Iliya HullESOMAR Staff, Senior Marketing and Community Coordinator at ESOMAR
Iliya is the Senior Marketing and Community coordinator here at ESOMAR. An avid traveller, he enjoys exploring the nooks and crannies of different cultures and when all of that becomes too much, can be found getting lost in the mountains or wiping out in a wave.
Born in Russia, raised in England and now working in the Netherlands, Iliya uses his multicultural background to influence, inspire and inform his marketing role to help create a better connected global ESOMAR community.