Insights Opinion appoints Dan Schmitt as Vice President of North America

Dan brings over 20 years of expertise in strategic business development and market research, positioning Insights Opinion for substantial growth in the North American market.
Dan has held several key positions throughout his distinguished career. Most recently, he served as Executive Vice President of Business Development at Sermo, where he managed sales, built strategic partnerships, and created new services, driving business opportunities through a comprehensive healthcare panel and extensive partner network. Prior to that, Dan was Vice President of Market Research at M3 Global Research, where he was instrumental in building awareness and generating new clients.
Leadership Endorsement
We are thrilled to have Dan Schmitt join the Insights Opinion team. Dan’s vast experience and deep knowledge of the North American market will be invaluable as we expand our services and strengthen our presence in this key region.
Sharoz Ghauri, Director of Insights Opinion
Strategic Role and Responsibilities
In his new role, Dan will oversee the following:
• Development and execution of strategic initiatives
• Driving business growth
• Enhancing client satisfaction
His leadership will be crucial in advancing Insights Opinion’s capabilities in delivering top-quality data collection services, including:
• CATI
• Online panels
• Face-to-face interviews
• Focus group discussions
• In-depth interviews
• Qualitative recruitment
I am honored to join Insights Opinion and lead the North American operations. I look forward to collaborating with the talented team at Insights Opinion to build on the company’s strong foundation and drive innovation in data collection methodologies to meet our clients' evolving needs.
Dan Schmitt as Vice President of North America
Dan Schmitt’s Contribution to Our GrowthWe are confident that Dan Schmitt’s extensive experience and strategic vision will significantly contribute to our growth in several ways:
• Strategic Leadership: Dan’s expertise in strategic business development will help us identify and seize new market opportunities.
• Market Expansion: His deep understanding of the North American market will be crucial in expanding our presence and services in this key region.
• Innovation in Methodologies: With Dan as a leader, we anticipate driving innovation in our data collection methodologies to better serve our clients.
• Enhanced Client Relationships: Dan’s focus on building strong, strategic partnerships will enhance our client relationships and satisfaction.
Marina Roman Herrera
ESOMAR Staff, Digital Marketing Specialist at ESOMARMarina joined ESOMAR in April 2023 as a Social Media Specialist. Her role involves managing and optimizing ESOMAR's social media accounts, as well as developing and implementing social media campaigns to engage with the ESOMAR community.
Prior to joining ESOMAR, Marina worked as a Social Media Marketer at LightInTheBox for a couple of years, where she gained experience in social media strategy development, content creation, and community management. She also worked as a Social Media Manager and Gallery Assistant for an art gallery in the Netherlands.
Marina, who is originally from Spain, is enthusiastic about joining the ESOMAR communication team and is excited to take ESOMAR's social media presence to the next level by implementing innovative strategies and engaging content to reach and connect with ESOMAR's community.