Gabriela Kusters joins ESOMAR as Head of Global Marketing

With the perfect blend of experience in the digital marketing space, this marketing expert isn't afraid to think outside the box.
  1. Home
  2. Newsroom
  3. Gabriela Kusters joins ESOMAR as Head of Global Marketing
Date 7 September 2022
Author Iliya Hull

ESOMAR is proud to announce that Gabriela (Gaby) Kusters has been hired as Head of Global Marketing. In this role, Gaby will be responsible for expanding the reach and performance of key marketing initiatives, boosting digital marketing effectiveness and growing organizational awareness around the world. She will apply her skills in all aspects of marketing to create strategies for positive growth.

“The global insights industry is fast-paced and exciting, and Gaby is the right fit to drive ESOMAR’s extensive marketing program in this kind of environment,” said Pravin Shekar, Interim CEO of ESOMAR. “She has the perfect blend of experience in the digital marketing space, and she isn’t afraid to think outside the box - all while understanding the nuances of working in different regions around the world. We are thrilled to welcome her to the team.”

Gaby will conduct foundational work across all ESOMAR’s digital properties to ensure that outreach efforts are effective, optimized and aligned with organizational goals, values and culture. She will also be responsible for:

  • Establishing best practices and meeting marketing goals;

  • Managing the day-to-day marketing work and staff;

  • Driving collaboration across the organization;

  • Establishing the overall marketing plan, budget, and reporting metrics.

Gaby Kusters adds "I'm thrilled to start working for ESOMAR and appreciate the opportunity which I have been granted. My expertise in the digital and event marketing space, along with having worked for a member association while being based in the United Kingdom, provides a profound foundation for a bright future for both ESOMAR and me."

Prior to joining ESOMAR, Gaby managed marketing for high-tech telecommunications company, and led EMEA marketing programs for the global Mobile Marketing Association (MMA). Before this, she was a marketing lecturer at United POP, the international education division of the music support group, and held several other roles in public relations and marketing. Over the course of her career, Gaby has gained extensive experience in all aspects of global marketing, from digital campaigns to events and from integrated communications strategies to team management.

Gaby holds a Master of Science in Marketing from Brunel University London and received her Bachelor of Science in Communications and Media Studies from HU University of Applied Sciences Utrecht.

Iliya Hull
ESOMAR Staff, Senior Marketing and Community Coordinator at ESOMAR