European National Panels rebrands to National Sample as it expands beyond Europe to Asian markets
Prague, January 2025 – European National Panels s.r.o. has been officially rebranded to National Sample s.r.o., a transformation driven by the company’s expansion beyond Europe, marking a new chapter in its evolution as a leading provider of high-quality online data. The move reflects the company’s global ambitions, with Thailand as its first entry to the Asian market with plans to expand further in this region.
Currently presented in eight countries, National Sample ensures exceptional data quality through its multi-step verification processes with help of AI Real Eyes app to verify each panelist’s gender and age. National Sample has an extraordinarily low discard rate of just 2–3%, significantly outperforming industry standards.
Our rebranding to National Sample is a reflection of our growth and ambition. Expanding beyond Europe into Asia marks a pivotal moment in our journey. While our name is changing, our commitment to quality, transparency, and client service remains the same. Our clients deserve the best, and we are here for them 24/7, delivering precise data. Unlike many industry players, we don’t just collect responses; we ensure they come from real, engaged individuals. With meticulous respondent care and robust verification processes, we maintain an exceptionally low discard rate of just 2–3%, compared to significantly higher figures seen elsewhere. This allows our clients to trust the data they receive, making smarter business decisions based on real insights.
Tomáš Říha, CEO of National Sample
National Sample stands out in the market with its agile and dynamic team, where youthful energy and curiosity harmoniously blend with senior expertise and strategic insight. With deep local knowledge in every country where it operates, the company ensures accurate targeting and high-quality insights, helping clients reach even the most niche audiences.
The rebranding also introduces a new domain, NationalSample.com, and a refreshed corporate identity, aligning with the company’s global ambitions while maintaining the high standards that have earned it a strong reputation in the market research industry. National Sample remains committed to providing clients with the care and expertise they deserve, ensuring seamless execution of projects across multiple regions.
Looking ahead, National Sample aims to expand into new markets not only in Europe and Asia but across other continents as well, reinforcing its position as a global leader in online data collection.
The company will officially introduce its new brand identity at Succeet 2025 in Germany and SampleCon 2025 in the USA, further solidifying its role as a trusted provider of globally scalable, high-quality online research.
For more information, visit www.nationalsample.com
Media Contact:
Petra Starovičová
Marketing & PR Manager, National Sample
petra.starovicova@nationalsample.com
+420 777 356 902
National Sample s.r.o.
Štěpánská 611/14, 110 00 Praha 1, Czech Republic
website: www.nationalsample.com
Additional Information:
National Sample (formerly European National Panels) is a joint project of three research agencies based in the Czech Republic – Nielsen, NMS Market Research, and STEM/MARK in close collaboration with the fourth agency, ResSOLUTION Group. Together, they form one of the largest research panels in Central Europe and Thailand. The online panels in each country are designed for high-quality and fast online data collection on the internet population. The company has a large respondent base, including 64,000 respondents in the Czech Republic, 25,000 respondents in Slovakia, 23,000 respondents in Poland, 24,000 respondents in Hungary, 14,000 respondents in Bulgaria, 13,000 respondents in Romania, 25,000 respondents in Ukraine and 20,000 respondents in Thailand.