Business Post Group acquires Relish Research in the UK, through its RED C Research subsidiary

The Business Post Group has today (17.08.23) announced the acquisition of Relish Research, a premier provider of research-based consultancy services to the UK and International market.
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Date 17 August 2023
Author Marina Roman Herrera

Relish Research will now join the Business Post Group insights pillar, as a sister brand alongside the RED C Research brands already operating in Ireland, the UK and Worldwide. The acquisition strengthens the Business Post Group’s presence in the key UK market research sector, and further enhances the Data and Insights pillar of the group.

Relish Research was founded in 2011 by Monique Drummond, but had has a 30 year heritage from when her first company Drummond Research was started in 1990. Monique, alongside Relish MD Simon Thompson and the team have built a strong client base in the UK across Retail, Utilities, Gaming and Entertainment, on the back of a compelling proposition to help companies with recurring revenue/subscription business model that delivers the insights needed to win and keep customers. Their exciting and innovative approaches combined with a rich cross-category experience helps their clients develop strong growth strategies.

Relish Research will continue to operate as a standalone brand, with the existing management team and staff retained, but embarking on an exciting new chapter as a sister company to the RED C brands, and as part of The Business Post Group working to an aligned vision for the future.

We are delighted to further strengthen our data and insights footprint in the important UK market. Relish Research brings a fresh focus to the group with key strengths in the recurring revenue/subscription model, and a rich client base that perfectly complements our existing RED C business in the UK. The acquisition marks an important landmark on our core objective to make the RED C Group a Top 100 research organisation worldwide. I look forward to working with the talented team at Relish to help them further grow in the years ahead.

Richard Colwell, Chief Executive of RED C Research

We are very excited to become part of the Business Post Group and we’re looking forward to the future opportunities this represents for the whole team here at Relish. While retaining our independence, there are clear synergies in developing a close working relationship with the skilled consultant team RED C. Not only will we be strengthening the range of services we currently offer our clients, but we’ll be collaborating on the development of new insight products to further strengthen our combined position in the market.

Monique Drummond, Founder of Relish Research

We’re excited that Relish is joining the group and very much look forward to working with Monique, Simon and the team as we continue to grow the group’s UK and international footprint. With such strong qual and quant capabilities, Relish really complements the RED C business in the UK that Charlotte and I are so proud to have built over the last seven years.

Richard Barton, Joint MD of RED C Research UK

We are delighted to have the opportunity to acquire Relish Research, an investment which we believe further strengthens one of our core pillars in Data and Insights. Today’s announcement is another step on the journey of expansion at the Business Post Group as it continues to develop into a dynamic, flexible, high-end, tech-smart cohort of businesses focused on media, events, data, and technology services.

Enda O’Coineen, Commenting, publisher and Chief Executive of the Business Post Group

About Relish Research:

Relish is a full service research agency that helps businesses with ambitions to grow their sign-up services, using insight from qualitative and quantitative research to help organisations enhance audience understanding and grow. Founded in 2011, Relish serves a number of UK & international clients across media & entertainment, utilities, FMCG and retail industries.

For further information visit www.wearerelish.com

About RED C Research:

RED C is premier provider of research-based consultancy services. Originally founded in 2003 in Ireland, with a UK office set up in 2016, it provides high quality research-based consultancy services to both

blue chip and up and coming businesses in Ireland, the UK and Worldwide. At the core of RED C’s business is the gathering and analysis of behaviour, to provide clear insights to its customers, in an ever- changing world.

For further information visit www.redcresearch.ie or www.redcresearch.com

About the Business Post Group:

The Business Post Group is a family of brands focused on media, events, data, software, and services. With the Business Post newspaper and media outlet at its core, edited by Richie Oakley, the chief content officer, the business also includes iQuest and Business Post Live led by its Chief Executive, Sarah Murphy.

The Business Post Group consists of four key pillars:

  • Business Post Content: A trusted multi-platform source of premium news, insight, opinion and analysis. The Business Post media outlet is the lead business in this pillar.


  • Business Post Experiences: A provider of world class events and experiences that bring people together to learn, develop, share ideas, and conduct business. iQuest and Business Post Live is the lead business in this pillar.

  • Business Post Data & Insights: An agile source of valuable and high-quality insights and services

    to the business community. RED C Research is the lead business in this pillar.

  • Business Post Labs: A developing pillar of the group that seeks to invest in and form

    partnerships with data, software, and services businesses.

For further information visit: www.businesspostgroup.com.

Marina Roman Herrera
ESOMAR Staff, Social Media Specialist at ESOMAR