Behaviorally CEO Alex Hunt Elected to the Insights Association’s Board of Directors
Behaviorally is pleased to announce that CEO Alex Hunt has been elected to the Insights Association’s Board of Directors. In this two-year term beginning January 1, 2025, Hunt will join a distinguished team of Directors at Large representing both brand-side insights leaders and professionals from market research and analytics agencies across the industry.
As a Director, Hunt will work closely with IA leadership to fairly represent the diverse interests of IA’s membership, encouraging engagement in the Association’s programs, setting long-term strategic plans, and acting as a liaison to strengthen member relations.
It’s a great honor to join the IA Board and collaborate with my peers to advance the insights field,” Hunt remarked. I look forward to helping shape strategies that align with our industry's evolving needs and promoting an engaged, forward-thinking insights community.
Alex Hunt, Director
The selection of IA Board members involves a rigorous process led by the IA Nominating Committee, which identifies candidates based on their professional qualifications, commitment to the Association’s mission, and alignment with IA’s strategic objectives. The 2025 slate was presented to the Association’s membership for approval, and Hunt’s candidacy was approved by a majority vote.
Serving as CEO of Behaviorally, Hunt has driven the company’s industry-leading work in Behavioral AI solutions and consumer behavior insights, supporting a wide range of clients in making data-driven decisions. Hunt’s experience and leadership in harnessing AI to illuminate consumer choices and deliver impactful data2 intelligence—to capture the most valuable moment in marketing: the purchase transaction—will be invaluable to the Insights Association as the organization continues to lead in an era of rapid technological advancement.
IA Board members volunteer extensive time to ensure that the Association remains a strong advocate and resource for all members, from emerging professionals to seasoned leaders, across all sectors of insights and analytics.
Marina Roman Herrera
ESOMAR Staff, Digital Marketing Specialist at ESOMARMarina joined ESOMAR in April 2023 as a Social Media Specialist. Her role involves managing and optimizing ESOMAR's social media accounts, as well as developing and implementing social media campaigns to engage with the ESOMAR community.
Prior to joining ESOMAR, Marina worked as a Social Media Marketer at LightInTheBox for a couple of years, where she gained experience in social media strategy development, content creation, and community management. She also worked as a Social Media Manager and Gallery Assistant for an art gallery in the Netherlands.
Marina, who is originally from Spain, is enthusiastic about joining the ESOMAR communication team and is excited to take ESOMAR's social media presence to the next level by implementing innovative strategies and engaging content to reach and connect with ESOMAR's community.