Access Insights from Market Research Leaders
Step into the forefront of market research innovation with the ESOMAR Congress 2024 Collection of Papers, a digital compilation featuring 47 in-depth papers from leading industry experts who presented at this year’s Congress in Athens. This exclusive collection is your gateway to the latest thinking, cutting-edge methodologies, and actionable strategies from globally renowned organisations like Google, Microsoft, Diageo, Coca-Cola, Nestlé, and more!
Whether you’re navigating the rise of AI, driving brand success, or seeking new ways to understand consumer behavior, this collection offers essential insights to keep you ahead in today’s fast-evolving marketplace.
What’s Inside:
Best Practices from Industry Leaders:
Gain actionable insights and proven strategies from the world’s most influential brands and experts.Methodological Innovations:
Discover breakthrough techniques in Artificial Intelligence, Brand Tracking, Synthetic Data, and more that are transforming the field of market research.Case Studies & Real-World Applications:
Learn from real-world success stories from organisations like Diageo, Nike, and Coca-Cola, covering topics from consumer insights to the future of forecasting.Award-Nominated Research:
Dive into the papers that were nominated for the ESOMAR Congress 2024 Best Paper Award, showcasing the most innovative research and ideas from the event.Exclusive Access to Presentation Slides:
In addition to the papers, get a comprehensive overview of each speaker’s key takeaways with access to their presentation slides.
Why You Need This Collection:
This is not just a collection of papers—it’s your key to understanding the future of market research. Whether you're a researcher, marketer, or business decision-maker, these papers will help you:
Stay Ahead of Market Trends:
Keep your finger on the pulse of the latest innovations shaping the future of market research.Lead with Confidence:
Equip yourself with the knowledge and insights to make smarter, data-driven decisions that will propel your business forward.Be Inspired:
Learn from the brightest minds in the field and apply their innovative approaches to your work.
Download the Collection of Papers
Free for ESOMAR MembersDon’t miss out on this essential resource. Gain the insights and tools you need to stay ahead in market research, marketing, and beyond.
The Collection of Papers is available for free to ESOMAR Members. Please log in to your account to download the papers.
Recordings of the presentations
Exclusive for ESOMAR MembersESOMAR members can watch all the presentations from Congress 2024 for free! Relive the sessions that inspired you, explore new ones you missed, and continue learning from the experts who are shaping the future of our industry.
Watch Now on the ESOMAR online library ANA
50+ in-depth presentations and panel discussions
Available on demand, whenever you’re ready to dive in
Sessions from global thought leaders on data, insights, and innovation
Not a member yet? Apply for membership here to enjoy all the Congress presentations on demand, plus so much more! Check out all member perks.