Mastering GDPR Compliance: Possible Adequate Legal Bases for Marketing and Market Research Activities

Tackle the challenges of ensuring your marketing and market research practices are legally compliant with applicable data protection rules. We'll dissect the distinctions between consent and legitimate interest – the main legal bases used for processing personal data in marketing and market research. Discover practical strategies to ensure your processing activities not only comply with GDPR requirements and relevant EU Data Protection Authorities' guidelines but also prioritize the privacy and preferences of data subjects. Through real-world scenarios and expert guidance, gain invaluable insights into applying these legal frameworks effectively in your day-to-day operations.