From Phone Calls to Online Research
What's it about?
Western Governors University’s (WGU) innovative competency-based academic approach allows individuals to fit their education into their lives, not the other way around. After determining that over the phone interviews were not an adequate way to collect the level of insights they needed, WGU began searching for a new research approach that would better fit into the busy lives of their students and alumni and better align with the online experience their University provides.
After evaluating a variety of online qualitative research tools, Recollective was selected based on the wide variety of Task Types, the flexibility in programming, and the data analysis tools available within the platform that were not available on the other comparable platforms they were considering. This ultimately led them to better connect with their students and uncover richer insights.
What's in it for me?
Join us during this session to learn more about:
WGU’s process in determining which type of research approach was the right fit for them
Why WGU chose Recollective as their new tool for online research
How this new research method better aligned with the University’s flexible learning environment
The challenges WGU encountered when transitioning their offline research to online and how they overcame them.
How insights gathered impacted University initiatives moving forward
How using an online qualitative tool, like Recollective, can help you as a researcher reimagine your approach to research.
Who is this for?
Everyone and anyone looking to approach their research differently have questions about transitioning their offline research online or is looking to learn from the experience of others.
Sophia KrystekCustomer Training Specialist at Recollective
Sophia is a Customer Training Specialist at Recollective and specialises in helping clients integrate their research projects to the online format and reach their full potential. She leads the Research Services team’s Case Study program, reaching out to clients who have seen great success with the Recollective platform by utilising its features in new and innovative ways. Sophia holds a Bachelor of Commerce and Master of Science: Management from the Sprott School of Business at Carleton University.
Thomas GloverSenior Research Analyst at Western Governors University
Tom is working on his third career. After spending over a decade in Banking and another decade in Not-For-Profit leadership, he found his way to academia. Tom started with Western Governors University over 16 years ago and has spent the past 10 years as the University’s sole qualitative research analyst working to understand the WGU student experience throughout the entire student lifecycle. By uncovering these insights, he has helped project teams throughout the university provide ongoing improvement to the student experience. Tom holds a Bachelor of Business Administration, Finance from Pennsylvania State University and a Masters of Science in Organization and Management from Capella University.
Recollective is an industry-leading software platform used by market researchers to conduct online research projects and develop ongoing research communities. Recollective facilitates the entire online research process, including participant screening and onboarding, qualitative and quantitative activity-based research, socialization, analysis and reporting. Launched in late 2011, Recollective is used by over 1,000 market research agencies worldwide and is offered in over 26 languages.
WGU, www.wgu.edu, is an online university for the 21st century. We are driven by a mission to expand access to higher education through online, competency-based degree programs. Since its establishment in 1997, WGU has grown into a national university, serving more than 120,000 students from all 50 states. The university continues to open doors for adult learners who need flexibility to achieve their education and career goals. WGU’s innovative competency-based academic approach makes it possible, allowing individuals to fit their education into their lives, not the other way around. WGU was founded by the governors of 19 U.S. states. WGU is also supported by over 20 major corporations and foundations who believe in WGU’s commitment to producing highly competent graduates.
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