ESOMAR Connect | Italy 2025

Local Time 14:30 - 20:00

The event is hybrid, allowing registration for the participation onsite and online (livestreaming available). If you want to join online, join here.

"Reimagine market research, data and insights" is an open event dedicated to all the MR stakeholders and professionals

You will listen to industry’s visionary papers and prominent clients’ case histories

Agenda

14:30 - 14:55
Welcome

14:55 - 15:00
Alberto Stracuzzi, ESOMAR Representative in Italy
Opening the event

15:00 – 15:15
Anne-Sophie Damelincourt, ESOMAR President
Esomar President’s Introduction and Salute to the Italian Community

15:15 – 15:30 Enzo Frasio, ASSIRM President
The role of Market Research and its associations for the well-being of the country, society and companies

15:30 – 15:50 Delphine Vantomme - Global Client Partner, Human8
Jolien Vanbiervliet - Director, Human8
BeautyTalks: Redefining Consumer Empathy in the Digital Age for L’Oréal

15:50 – 16:10 Paul Hudson - CEO, FlexMR
How AI and insight communities unlocked the secret of joy
(Co-Author Andrew Cannon, EQJOY)

16:10 – 16:30 Coffee Break

16:30 – 16:50 Giusi Viani - Head of Corporate communications cluster south, Henkel
Listening to Society, Shaping Value: The Henkel Italy Gender & Stereotypes Observatory

16:50 – 17:10 Marta Ventura - Head of Insights, Marketing Plans & Go To Market, Pirelli
Data and insight: to a new alliance and beyond. The case of Pirelli Tyres and its data-driven product innovation 

17:10 – 18:00 Riccardo Tumminello – Global Marketing Director, FFIND
Rexee Virtual Focus: esplorare il mondo del caffè in VR

18:00 – 20:00 Networking cocktail