ESOMAR Connect | Calgary, Canada 2025

Join us for a thought-provoking (and tastefully fun!) event at The Establishment Brewing Company from 3-5 p.m. (MST) on 1/15, where Jon Yuill, Insights and Analytics Manager at ATCO (formerly at WestJet), will kick things off with a dynamic presentation on navigating today’s research and business planning challenges. From balancing the human touch with cutting-edge technology to understanding the role of emotions in decision-making, Jon will share insights that can reshape how we think about brand perceptions, customer experiences, and product development.

After Jon’s presentation, he will join a lively panel discussion alongside experts from Cashew, Stone Olafson, and Servus, moderated by Leger. Together, we’ll dive into hot topics like AI’s role in the human experience, the potential of synthetic data, and the fascinating intersection of technology and humanity in research.

Enjoy a drink (or two!) and light snacks as we mix insightful conversations with a relaxed, collaborative vibe in one of Calgary’s favorite breweries.