The ‘I’ Word: Demystifying, Developing & Delivering Insight

What are ‘Insights’, how to develop them and how to land them with your clients and stakeholders
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Type On demand
Digital Yes

Welcome to Virtual Academy On-Demand

This exclusive on-demand training offers you access to six-hours of content, split into three engaging sessions. Designed to enhance your skills at your own pace and convenience, you'll be able to download resources, see the trainer's contact information and earn a certificate upon course completion.

Overview

‘We need Insight’ is one of the most common statements that we hear – but what does that really mean? Insights are essential to underpin strategies – from comms to innovation to brand positioning and beyond. However, an understanding of what an Insight is and how to develop it is not consistently known or adopted in organisations.

So, how do I know if/when I have an Insight? How do I create and deliver them? This course helps to demystify ‘Insights’ and provides practical guidance on how to develop and use them to ensure that your plans are built from a strong understanding of your consumer.

What will you learn?

The purpose of the course is to better understand what an Insight is and how you can develop it by being closer to your consumers, enabling richer consumer understanding and a stronger base on which to build your plans. Through presentations, discussions and practical exercises, you will:

  • Understand what an Insight is and how it can be developed

  • Engage in a ‘hands-on’ case study to fully experience the insight development process

  • Understand how you can adopt everyday insightful behaviours

Who should attend?

This course is open to client-side & agency-side researchers/planners/insight leads as well as marketing/brand managers at all levels who are interested in learning about how to develop and use insights.

  • Nice mix of theory and examples. Interactive. Nice speed

  • Practical and engaging

  • Very useful content, great teachers

Feedback from attendees

Programme Overview  

In this course, across the 3 sessions, we are covering:

  1. Understanding Insight - understanding what an Insight is and learning an approach to develop them

  2. Developing Insight – take part in a ‘live action’ step-by-step approach to develop powerful insights

  3. Delivering Insight – learning and adopting insightful behaviours for you and your teams to adopt 

This course spans three days at two hours per day. What time is 14:00 UTC for me?

  1. 28 November, 14:00 - 16:00 UTC

  2. 29 November, 14:00 - 16:00 UTC

  3. 30 November, 14:00 - 16:00 UTC

What is the Virtual Academy?

This exclusive virtual training offers you access to six-hours of content, split into three engaging live sessions. Designed to enhance your skills at your convenience, you'll be able to download resources, see the trainer's contact information and earn a certificate upon course completion. The training will also be available on-demand for up to 12 months for paid delegates.

Trainer

Alex Hardy
Head of Consumer and Market Insight at Nomad Foods
Callen Gerrits
Consumer and Marketing Insights Consultant at Looking Glass Insights