What If? Unlocking Creativity and Becoming a Strategist in a World of Disruption

This training is only available to paying ESOMAR Latin America 2025 delegates. To participate, please register to the event and add the complemenary training. Those already joining us in Lima for ESOMAR Latin America 2025 please contact events@esomar.org to add this training to your existing registration.

"Learn how to anticipate disruption, embrace creativity, and design antifragile strategies for the future from an insights perspective"

In an era defined by rapid change and unforeseen challenges, the ability to not only withstand disruption but to leverage it for growth is paramount. This immersive workshop invites insights professionals to explore the transformative potential of the "What If?" methodology, a powerful tool for reframing uncertainty into a driver of creativity, innovation, and strategic resilience.

Through an engaging blend of foresight techniques, creative thinking exercises, and collaborative problem-solving, participants will discover how to harness their unique role as insights professionals to design strategies that thrive in even the most volatile environments. Insights are the foundation for shaping decisions, unlocking opportunities, and positioning businesses for success in a disruptive world.

What's in it for me?

In a world of accelerating complexity, insights professionals hold the unique power to turn volatility into clarity and action. This workshop equips you with the mindset and tools to lead through uncertainty, drive innovation, and amplify the strategic value of your expertise.  As a participant in What If? Unlocking Creativity and Becoming a Strategist in a World of Disruption, you will:

1. Elevate Your Role as a Strategic Leader:  Discover how to leverage insights to go beyond data and analysis, becoming a driver of strategic decision-making and innovation in your organization.

2. Transform Uncertainty into Opportunity:  Learn to navigate disruption with confidence by using the "What If?" methodology to explore bold, innovative scenarios that reveal hidden opportunities across industries.

3. Design Antifragile Strategies:  Master the art of creating strategies that don’t just adapt to change but thrive in it, ensuring your organization remains resilient and future-ready.

4. Unleash Your Creative Potential:  Develop creative thinking skills that will empower you to tackle challenges with fresh perspectives and imaginative solutions.

5. Gain Practical Tools and Frameworks:  Walk away with actionable methodologies for foresight, creative strategy, and stress-testing ideas that can be applied immediately to your work.

6. Collaborate with Peers: Work alongside professionals from diverse industries, countries and backgrounds, exchanging insights and co-creating solutions that transcend traditional boundaries.

Who should attend?

This workshop is designed for insights professionals—whether you’re a buyer, client, or provider—who are ready to push boundaries, embrace creativity, and elevate their impact on organizational strategy and decision-making.

Whether you’re already familiar with foresight methodologies or completely new to them, this session is for you. Prior knowledge is welcome but not required—our hands-on, practical approach ensures you’ll gain valuable tools and techniques regardless of your experience level.

If you’re eager to turn uncertainty into opportunity, lead with insights, and drive transformative strategies across industries, this workshop is your next step.

*This workshop will be held in Spanish.

Highlights

This 3 hours, workshop combines the best of two worlds: masterclass-style learning and dynamic participant collaboration. Through expertly guided sessions and hands-on activities, you’ll gain tools, techniques, and frameworks to navigate uncertainty, unlock creativity, and design strategies that thrive in disruption. 

1. Reframing Uncertainty: The "What If?" Mindset:  Learn how to use the "What If?" methodology to turn uncertainty into a catalyst for innovation.  Shift your mindset to view disruption as a realm of possibility, not a limitation.

• Understand how provocative questions can challenge assumptions and unlock fresh perspectives.

• Explore real-world examples of organizations that leveraged uncertainty to spark growth and creativity.

2. Exploring MegaTrends and Building Scenarios:  Dive into foresight tools to identify and analyze the mega trends shaping industries.  Anticipate future disruptions and gain actionable insights to lead your organization through change.

• Collaborate with peers to map out a Trend Radar, categorizing emerging drivers of change.

• Design imaginative "What If?" scenarios based on identified trends, exploring opportunities and risks across industries.

3. Creative Strategy Design:  Use creative thinking techniques to design strategies that thrive in uncertain environments.  Discover how to blend creativity with antifragile strategies to develop strategies that turn bold visions into reality.

• Apply frameworks to generate innovative, antifragile solutions for your "What If?" scenarios.

• Learn how to transform imaginative ideas into practical, actionable strategies for your organization.

4. Stress-Testing and Refining Strategies:  Ensure your strategies are robust, flexible, and scalable. Build confidence in the adaptability and impact of your strategies, preparing for any future challenge and for convincing key stakeholders.

• Techniques for testing ideas against disruptive scenarios to uncover vulnerabilities and opportunities for improvement.

• Iterates and refines strategies and ideas.