Welcome to ESOMAR Academy On-Demand
This exclusive on-demand training provides six hours of content, divided into three engaging sessions. Learn at your own pace while accessing downloadable resources, the trainer’s contact information, and earning a certificate upon completion. With registration, you’ll enjoy 12 months of unlimited access to the course.
Overview
Put simply, social data is an evolution in insights and analytics. It's a genuinely new, less biased and more natural source of data about the human experience.
For most, social data means Social Listening, but this isn't the only way. Traditional research has its quant(itative) and qual(itative). So does Social Media Research.
This session will show you what Listening consists of. It will introduce you to the benefits of social qual(itative), the practice, and how to get started.
What's in it for me?
Learn about a new market research methodology and how to get started.
Unlock the potential of social data as a different way of understanding the human experience.
Solve the frustrations of social listening.
Become a smarter buyer or manager of social data projects.
Who should attend?
This will benefit practitioners in organisations and their agencies.
Level of learning?
Are you curious about how social media data can help your organisation make better decisions? Then this is for you, regardless of prior experience!
More info
If you'd like to find out more about us and our approach to making the most of social data - see this article about the difference between the Speed Skater and the Free Diver.
Programme outline
Part 1:
Setting the Stage - the business case for social qual
This session will invite participants to go on a journey into the more qualitative side of social data.
What's the point? We want to help you find the human side of social.
What can this do for you? What's the value and how can you apply it to help make better business decisions?
Myth busting: what's the difference between social insight and social listening?
How to frame a social qual project: What business cases is it good for, what can't it do?
How does this fit into your research toolkit? How can it enhance more traditional techniques and methods?
Part 2:
Tools, tips and techniques to set you on the path
Behind the scence of social listening: understanding the world of social networks and social data.
Social fieldwork: how to get the richest possible data.
Finding structure in chaos: understanding what people mean in the things they create and share on social.
Telling the story: how to embed social insights with your organisation.
Part 3:
What next?
How to brief, buy and work with social insight agencies.
What to look out for: learning from the pitfalls, frustrations and limitations.
You are not alone: where to go for additional resources and community support.
Meet Your Trainers
Jeremy Hollow
ESOMAR Individual Member, Founder & MD at Listen + Learn ResearchJeremy Hollow - Founder of his company. Listen + Learn started with a simple goal - to help brands connect with people.
He does this by making social data simple. Simple for brands to know what's meaningful, to find new insights, to see opportunities and to spark inspiration.
He works with brands to help them find and understand the people that matter to them. So that they can then create the right experiences, engage new audiences and appeal to people in the right way.
His plan? Simple, it's to help brands become something people actually want to be part of.
Sam is an experienced brand and insight lead having worked at the Home Office and most recently overseeing the new brand development at Macmillan.
She’ll be helping design, shape and guide the insights from these projects through into a compelling narrative that will show how BRC can make the most of the insights.