Are researchers consultants? Should they be? Can they be? How?
This webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada's market research association.
All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.
In this webinar we will discuss:
Clear evidence is mounting that not only are managements and stakeholders looking for information from their Consumer Insights teams, but they are looking for advice too. It is also very clear that being consultative leads to far greater association of consumer insights (CI) with positive business impact. If that is the case, how do we become more consultative and make being a consultant part of our DNA?
Take aways:
Hard evidence of the need for consulting as a core trait of the researcher
What it means to be a consultant and how you can apply the principles of consulting in your role
The impact of being consultative on the business
Speakers
Simon Chadwick
ESOMAR Individual Member, Managing Partner at Cambiar Consulting, Editor in Chief of Research World at ESOMARSimon founded Cambiar in 2004 to provide strategic assistance to research and insight companies as they face rapid and fundamental change. With 40 years of guiding and managing international organizations of various sizes and stages, Simon’s advice and counsel has helped many companies increase their value – to stakeholders, investors and clients.
He is an acknowledged industry leader, author and conference speaker. In addition to his role at Cambiar, Simon is also a Fellow of the Market Research Society, past Chairman of the Insights Association and Editor-in-Chief of Research World, ESOMAR’s global magazine.
He holds an MA in Philosophy, Politics and Economics from Oxford University, UK, and has done post-graduate studies at both Columbia and Harvard business schools in Change Management and Strategic Management.
Kahren Kersten
Founder of Experience Insights at Cambiar ConsultingKahren Kersten, Founder of Experience Insights, Specialist Consultant for Cambiar Consulting
Since Kahren’s career began in 2007 in London, she has driven new thinking on the intersection of market research, design and social sciences. In 2017, Kahren joined Cambiar Consulting’s mission to elevate the impact of the insights profession. She founded Experience Insights in 2020 and became the VP of Research on Research at the Insights Career Network in early 2024. Kahren has spoken at over 20 industry events and holds degrees from the University of Leeds and NCSU, along with multiple behavior-change design awards.