Welcome to ESOMAR Academy On-Demand
This exclusive on-demand training provides six hours of content, divided into three engaging sessions. Learn at your own pace while accessing downloadable resources, the trainer’s contact information, and earning a certificate upon completion. With registration, you’ll enjoy 12 months of unlimited access to the course.
Overview
This course ventures beyond traditional boundaries to explore the transformative potential of publicly available AI tools for enhancing market research practices. Tailored for forward-thinking professionals, it offers a comprehensive exploration of how AI can revolutionize not only data analysis and consumer insight gathering but also elevate the quality of presentations and streamline processes. We dive into practical applications of AI in areas like predictive analytics, natural language processing, and advanced data mining, alongside tools for creating compelling graphics and efficient transcription.
By integrating these diverse AI technologies, participants will learn to extract deeper insights, present them more effectively, and conduct research with greater efficiency. This course isn't just about theoretical knowledge; it's a hands-on guide to transforming market research methodologies with AI, ensuring participants are equipped to meet the challenges of a dynamically digital business environment.
You know you're in good hands, as this course is led by Daniel Berkal, winner of the 2024 Naomi Henderson Legacy Award for Teaching & Learning!
Programme Overview
In this course, across the 3 sessions, we are covering:
An exploration of various available AI platforms and tools
Prompt Engineering for Market Research, graphic creation and intelligent use of design
Handling Large Data and ensuring accurate representation. Ethics, compliance and responsibility.
What will you learn?
After completing this training, you should be able to efficiently utilize a wide variety of tools to deepen your research and enhance your presentations… you should become someone who can comfortably talk about the incredible possibilities of artificial intelligence in market research at a dinner party.
Who should attend?
Whether you’re a professional new to this world, or deeply experienced in cutting-edge tech there will be something useful in this course for you.
AI beyond the Obvious" was a more than appropriate title for this training: no platitudes, no empty phrases or declarations of intent. From the first to the last minute, this was a hands-on training with valuable practical examples for our everyday life in (qualitative) market research, which Daniel Berkal presented in a very motivated and personal way. This was not a lecture, it was learning and working together. Thank you for that and more of this please!
Feedback from an attendee
Trainer
Daniel Berkal
SVP Research at The Palmerston GroupDaniel Berkal is SVP Research at The Palmerston Group. Renowned for integrating AI into processes, Daniel's expertise lies in creative ethnographic methodologies. His team has conducted numerous immersive research methods globally, including focus groups, interviews, ethnographies, videographies, and ideation sessions. He has presented at global conferences on AI and its application to business. Recognized with the prestigious "Qually" award for qualitative research excellence, Daniel has worked with cutting-edge brands and gained recognition in global publications. He has been called "Hands down, the most unique, thoughtprovoking and game-changing qualitative researcher in the business. Period." Daniel speaks worldwide and has presented at a wide variety of industry events. He holds degrees from McGill University and The University of Texas at Austin, teaches at Humber College, and has served on the QRCA board.