Team

Joaquim Bretcha is ex-officio President of ESOMAR and an Economist at the Universitat Autònoma de Barcelona. A current ESOMAR Council member, he has created and expanded the International Business Unit at Netquest since 2010. Both responsibilities give him the ability to stay permanently in touch with the international community of market research andstay tuned to the latest market developments.

Previously, he has served as Director of Marketing and Purchases at Auchan supermarkets in Spain, Retail Director at Kantar Worldpanel Spain and Merchandising Director at Carrefour supermarkets in Spain. Most recently he has co-founded the NGO “Health us Nepal” to bring health to the remote region of Humla and has had the experience of being a TEDx Talker in England. 

Angela has worked at ESOMAR since 2005 and has accumulated a great amount of knowledge and respect for the industry in that time.

A graduate of the University of the Witwatersrand with a Bachelors in English, she began her career in the healthcare industry, moving quickly into the retails and Manufacturing environment. She has lived on 3 continents in 4 countries which has afforded a ‘citizen of the world’ perspective to her current position.

Angela can help with all of your business development and marketing needs.

Felix joined ESOMAR in 2010, and is currently in charge of R&D and maintenance of business systems and applications, and overall IT infrastructure. He is responsible for coordinating the maintenance of systems that are core parts of your member benefits such as our Resource Library by ANA and the Directory listing of registered companies.

Marcel joined ESOMAR just before the start of this millenium in November 1999. As his job title already shows, he has multiple caps on at ESOMAR. In his Finance role, Marcel is responsible for looking into the financials as well as the statistics of the current and previous years monitoring the financial health of your community. Marcel analyses these numbers and prepares both a reflection on the past versus current, as well as providing strategic insight into the Management Team and Council at ESOMAR.

In his HR Relations role, his main focus is on the salary administration, secondary employment benefits such as the ESOMAR pension scheme afforded to employees, recruitment of new staff together with the Chief Finance and Operations Officer, and the overall wellbeing of ESOMAR employees to ensure they can continue supporting you.

Marcel is married to a lovely Peruvian lady for more than 20 years, who has enriched his life and values in so many ways. He is a proud father of two boys that have become young adults already.

Nordin has been working at ESOMAR since 2013, taking various positions in the area of finance and business processes. Since the beginning of 2020, he is has been heading the Finance and Member Services departments and brings a wealth of experience implementing business processes and routines.

Nordin is a certified Data Protection Officer certified by the Universiteit Maastricht's European Centre for Cybersecurity and Data Protection.

Senior Manager of Global Event at ESOMAR, has more than 20 years' experience within the global events industry and has worked at ESOMAR for 15 years, leading the events team for the last five.

Originally from Wales, Rhiannon has travelled and lived around the world due to her father's career, settling in Amsterdam 20 years ago.

Gabriela Kusters is responsible for expanding the reach and performance of key marketing initiatives, boosting digital marketing effectiveness and growing organizational awareness around the world. She will apply her skills in all aspects of marketing to create strategies for positive growth.

With her experience, Gaby has the perfect blend in the digital marketing space and isn’t afraid to think outside the box - all while understanding the nuances of working in different regions around the world. Together with her team, Gaby conducts foundational work across all ESOMAR’s digital properties to ensure that outreach efforts are effective, optimized and aligned with organizational goals, values and culture.

Prior to joining ESOMAR in August 2022, Gaby managed marketing for high-tech telecommunications company, and led EMEA marketing programs for the global Mobile Marketing Association (MMA). Gaby holds a Master of Science in Marketing from Brunel University London and received her Bachelor of Science in Communications and Media Studies from HU University of Applied Sciences Utrecht, the Netherlands.

Nordin has been working at ESOMAR since 2013, taking various positions in the area of finance and business processes. Since the beginning of 2020, he is has been heading the Finance and Member Services departments and brings a wealth of experience implementing business processes and routines.

Nordin is a certified Data Protection Officer certified by the Universiteit Maastricht's European Centre for Cybersecurity and Data Protection.

Bob is a native of Illinois state, living in Elgin, north-east of Chicago centre. He is married to Flavia, his wife of 20 years, has 3 boys and loves spending his free time playing basketball, softball, and just being outdoors.

Bob previously worked for ISACA, which is an international professional association focused on IT systems audit and governance, and is based in Schaumburg, Illinois. Whilst there, he rose from being their Academic Coordinator, through a range of Membership roles, to the position of Senior Membership Manager.

Caroline Oets joined ESOMAR in October 2014. Caroline started as an office assistant by performing support of the office facilities and ensuring hospitality to internal as well as external colleagues.

Since the start of the pandemic, Caroline has also been tasked with providing you Customer Service Support as part of the Member Relations team. In this capacity she reaches out to you and members to understand your evolving needs.

Caroline was born in Amsterdam, and is half-Dutch and half-English. In her spare time, she likes to play tennis, dance salsa and go on city trips.

Kalika is a part of Membership Team at ESOMAR and is responsible for acquisitions and retention of corporate membership and directory. She provides information to prospective customers, helps you become a member by advising the suitable membership option, also helps ensure you are fully utilising your membership benefits once subscribed. She also collaborates with the Marketing and Communications team to raise awareness of the benefits of using our Directory services for your needs.

Prior to working for ESOMAR, she worked as a Sale Specialist at Laureate Online Education. She was responsible for sales and managing portfolio of online learning services, to support career orientation decisions amongst prospect students and corporates. She holds an MBA in Marketing & Finance from ICFAI University.

With 15 years of sales and marketing experience in diverse sectors like Investment, banking, Real estate and education sectors, she has passion for sales and building business relationships and implementing procedures and service standards for business excellence.

Stella joined ESOMAR Finance and Accounting department in 2007. She held different positions within the departments over the years.

Stella is a management and accounting major, with a bachelor's degree in International Management and Business from Hogeschool van Amsterdam,
the Netherlands, and a professional accounting qualification from the Chartered Institute of Management Accounting -CIMA the United Kingdom.
Her primary work concern is credit management alongside members relations and retention management.

Stella joyfully extends extra support to the ESOMAR African Members and Interests.

As a Customer Solutions Specialist, Aline is responsible for developing a strong and successful customer journey roadmap, measured by achieving a high standard of customer satisfaction, and delivering relevant and quick solutions towards ESOMAR community and beyond.

Aline currently lives in Amsterdam with her lovely family after previously lived in Indonesia and France. Before joining ESOMAR in 2022, Aline worked 12 years in hospitality and retail industry, where she spent the last 3 years as an Assistant Manager. Her customer oriented and approachable characteristics make her enjoy her role as a part of Member Relations team and the tasks around membership acquisition and retention.

Silvi joined ESOMAR’s Member Relations team in 2022 and currently is the Customer Success Team Lead, where her role aims to ensure the optimization of the internal procedures to all members of Member Relations team.

Born and raised in Indonesia, Silvi decided to settle in The Netherlands after graduated from The Hague University of Applied Science majoring in European Studies. Her prior work experiences were mainly around customer service in a fast-paced environment of restaurant and food retail industry. During her time with Starbucks, she has helped launched new stores in The Netherlands and Denmark. Those experiences have helped her developing skills to manage team and maintain excellent customers experience and relationship.

Valentina joined ESOMAR’s Member Relations Team as Customer Solutions Specialist in 2023. She is responsible for membership acquisition and retention, as well as delivering support and solutions to customer’s satisfaction.

Valentina worked in media, digital agencies, and recruitment in Indonesia and The Netherlands – maintaining business relationships, building communication/marketing strategies. She is always delighted to work with people coming from different background and nationalities.

Joaquim Bretcha is ex-officio President of ESOMAR and an Economist at the Universitat Autònoma de Barcelona. A current ESOMAR Council member, he has created and expanded the International Business Unit at Netquest since 2010. Both responsibilities give him the ability to stay permanently in touch with the international community of market research andstay tuned to the latest market developments.

Previously, he has served as Director of Marketing and Purchases at Auchan supermarkets in Spain, Retail Director at Kantar Worldpanel Spain and Merchandising Director at Carrefour supermarkets in Spain. Most recently he has co-founded the NGO “Health us Nepal” to bring health to the remote region of Humla and has had the experience of being a TEDx Talker in England. 

Claudio joined ESOMAR as Senior Advocacy Programmes Coordinator. In this capacity he is responsible for coordinating our data protection and privacy advocacy efforts as well as coordinating our compliance support services known as ESOMAR Plus.

Claudio is a certified information privacy professional (CIPP/E) with a background in law, international relations and technology. Prior to joining ESOMAR, he also worked as a data privacy analyst at Tesla and compliance officer in several marketing agencies.

I graduated with a double BA in Spanish Law and European Law (2017-2021). I studied in the Universidad Autónoma de Madrid and Maastricht University. In 2021 I did a master’s in European Law, taking within the general program courses related to data protection and privacy law, among others.

Currently, I am doing a degree to practice law. Since 2022 I have been working for ESOMAR as a Standard Programmes Coordinator and Secretary to the Disciplinary Sub-Committee.

Jules van Vlokhoven joined ESOMAR in March 2022 as an intern in the Governmental Affairs and Professional Standards Team. After six months, he became the project coordinator of the GAPS team. In this role, he works on projects such as the Demographics project and the Country Overview page. Jules is from the Netherlands and studied International & European Law in the Hague, where he has developed his knowledge in Data Protection.

Kathy Joe served for many years as Director of International Standards and Public Affairs at ESOMAR before retiring in 2016. She currently still works periodically for ESOMAR as its Editorial Consultant for Research World.

Prior to working for ESOMAR, Kathy worked at The Economist and Euromoney and gained a BSc Hons in Politics and Sociology from the University of Southampton in the UK.

With a passion for research and insights and long experience in working with global teams to formulate editorial content, privacy policies and professional standards, she has worked with research professionals from around the world on far-ranging topics including innovation and best practice in consumer insights, knowledge and strategy.

As ESOMAR Director of International Standards, Kathy led the development and promotion of global research codes and privacy guidelines.

She volunteers for projects with NGOs such as Amnesty International and is a Board Member and Secretary of Dance Connects.

Xabier is Senior Industry Analyst at ESOMAR and coordinates the production of reports, such as ESOMAR's flagship Global Market Research besides analysing global trends within market research, improving established publications and producing new ones to increase the value for our members and the industry.

Originally from Spain, Xabier has been living in the Netherlands for a number of years, where he studied a Master in International Economics followed by a Master in Marketing at the Erasmus University of Rotterdam. He is fluent in Spanish and English, has a decent command of Dutch, and loves music about as much as analysis.

Ajitha is Junior Data Analyst at ESOMAR and supports the production of various reports of ESOMAR's Intelligence Unit. She is also responsible for the creation of new reports, articles and initiatives that are aimed at bringing together all Insights professionals (from Market Researchers to Data Analysts), thus bringing in more value to current and future members of ESOMAR.

Ajitha is from India where she did her Integrated Masters in General Economics and worked in Cognizant Technological Services as an Associate for nearly 2 years. She moved to The Netherlands to do her Masters in Behavioural Economics at the Erasmus University of Rotterdam. She is fluent in Tamil, English and is working on becoming fluent in Dutch to understand Dutch memes.

Lilas studied Economics and Finance in Italy and did an internship next to her studies at Generali. She was, amongst other activities, responsible for qualitative and quantitative data research, its visualisation, simulation models, and preparing data for presentations for internal and external stakeholders.

She got married and immediately after moved to the Netherlands in December 2021, and worked as Strategy Analyst at Varian for 6 months. 

She has joined ESOMAR March 2023.

Lilas is working on two main fronts: first, to develop, and support the development of, the different reports and studies regularly published by ESOMAR’s Intelligence Unit. Secondly Lilas focus on aggregating materials (such as bundles of academic articles, case studies and videos), internal and/or external, that support the role of ESOMAR as a thought leader that represents the data, analytics and insights industry.

Lilas will be aggregating and consolidating the incoming data during field research, which will ultimately allow for the analysis and write-up of several reports, publications, and other materials.

Senior Manager of Global Event at ESOMAR, has more than 20 years' experience within the global events industry and has worked at ESOMAR for 15 years, leading the events team for the last five.

Originally from Wales, Rhiannon has travelled and lived around the world due to her father's career, settling in Amsterdam 20 years ago.

Monique is our Global Content & Events Specialist. Among her wide range of responsibilities are ensuring strong content development and delivery, through own research and close liaison with internal teams and external partners and is ensuring that each aspect of any ESOMAR event is delivered on time, within target and with sound financial results.

Originally Monique joined the ESOMAR Members Relations team as Customer Solutions Specialist in 2021 where she also assisted ESOMAR Reps in delivering local events.

Amy is our Global Content and Events Specialist at ESOMAR. She is responsible for curating exceptional event content and collaborating with a variety of internal and external stakeholders to ensure an optimal event process. Amy is also responsible for the planning and implementation of the ESOMAR's Virtual Academy.

Amy is an experienced business person who has lived and worked on 3 continents. She believes in creating an outstanding event experience and strives to ensure full support for event contributors and delegates with enthusiasm and professionalism.

Responsible for ESOMAR’s venue selection and management; implementation, coordination, and execution of all global conferences & exhibitions in line with the company’s mission.

In 2002 Annechien worked for ESOMAR, but in 2005 she moved to Bangkok, where she was a freelance conference organiser. After 17 years, her family moved back to the Netherlands, and she joined the ESOMAR team again, this time as Logistics Manager. She is highly passionate, results-oriented, dedicated and loves working in a cross-cultural environment.

In her free time, she loves running, cycling and meeting up with friends.

Olga joined ESOMAR in 2008 as a temporary support within the finance department and then later joined the Member Relations team.

Her responsibilities are engaging with the new and current members, increasing the global network of individuals and organisations you can connect with and establishing genuine relations among you and your peers within the ESOMAR community. Olga enjoys connecting you with members all over the world, providing services above and beyond your satisfaction.

Angela has worked at ESOMAR since 2005 and has accumulated a great amount of knowledge and respect for the industry in that time.

A graduate of the University of the Witwatersrand with a Bachelors in English, she began her career in the healthcare industry, moving quickly into the retails and Manufacturing environment. She has lived on 3 continents in 4 countries which has afforded a ‘citizen of the world’ perspective to her current position.

Angela can help with all of your business development and marketing needs.

Olga joined ESOMAR in 2008 as a temporary support within the finance department and then later joined the Member Relations team.

Her responsibilities are engaging with the new and current members, increasing the global network of individuals and organisations you can connect with and establishing genuine relations among you and your peers within the ESOMAR community. Olga enjoys connecting you with members all over the world, providing services above and beyond your satisfaction.

As part of the Business Development team, Wiepke establishes relationships with Sponsors and Exhibitors for the upcoming in-person events and webinars. Wiepke is one of the two ESOMAR Representatives for the Netherlands, and Founder of her own marketing consultancy firm, WiepkeWorks. She previously worked at Kantar as its Profiles Division Marketing Director, European Marketing Director for Global Market Insite and had several roles at SPSS, accumulating over 20 years of experience in the field.

Gabriela Kusters is responsible for expanding the reach and performance of key marketing initiatives, boosting digital marketing effectiveness and growing organizational awareness around the world. She will apply her skills in all aspects of marketing to create strategies for positive growth.

With her experience, Gaby has the perfect blend in the digital marketing space and isn’t afraid to think outside the box - all while understanding the nuances of working in different regions around the world. Together with her team, Gaby conducts foundational work across all ESOMAR’s digital properties to ensure that outreach efforts are effective, optimized and aligned with organizational goals, values and culture.

Prior to joining ESOMAR in August 2022, Gaby managed marketing for high-tech telecommunications company, and led EMEA marketing programs for the global Mobile Marketing Association (MMA). Gaby holds a Master of Science in Marketing from Brunel University London and received her Bachelor of Science in Communications and Media Studies from HU University of Applied Sciences Utrecht, the Netherlands.

Vincent van Bentem joined ESOMAR in 2011 starting as a video editor and producer for the ESOMAR Community. His reputation quickly preceded him producing many of ESOMAR's video legacy over the last decade.

Vincent transferred to the Marketing and Communications team where he is leading conceptual efforts to innovate on formats for your community, the use of live streaming to reach you where you are, beyond simply video editing.

Vincent is always in the mood for creative challenges and loves to create beautiful content that makes a difference in your life.

Iliya is the Senior Marketing and Community coordinator here at ESOMAR. An avid traveller, he enjoys exploring the nooks and crannies of different cultures and when all of that becomes too much, can be found getting lost in the mountains or wiping out in a wave.

Born in Russia, raised in England and now working in the Netherlands, Iliya uses his multicultural background to influence, inspire and inform his marketing role to help create a better connected global ESOMAR community.

Lucile joined ESOMAR in June 2021. She works on the development, implementation and optimisation of marketing campaigns (email, social media, advertising), as well as the coordination of the media partnership programme.

Before Lucile joined ESOMAR, she worked as a Digital Marketing Specialist at BoerenBed B.V for a couple of years in the Netherlands and as a Marketing Assistant in Dublin (Ireland) and Caen (France) where she is originally from.

Brandon joined ESOMAR in June 2021 to take on the task of managing our branding, design and any creative materials required by the ESOMAR community. He brings to life our community's outputs.

Brandon received his BA in Graphic Design from Vega School of Brand Leadership in Durban, South Africa and has worked as a freelancer, at a small creative marketing and design agency and as an in-house branding designer for an international provider of sustainability solutions.

Brandon is excited to be on the team and to take the branding of ESOMAR to the next level for your benefit.

Marina joined ESOMAR in April 2023 as a Social Media Specialist. Her role involves managing and optimizing ESOMAR's social media accounts, as well as developing and implementing social media campaigns to engage with the ESOMAR community.

Prior to joining ESOMAR, Marina worked as a Social Media Marketer at LightInTheBox for a couple of years, where she gained experience in social media strategy development, content creation, and community management. She also worked as a Social Media Manager and Gallery Assistant for an art gallery in the Netherlands.

Marina, who is originally from Spain, is enthusiastic about joining the ESOMAR communication team and is excited to take ESOMAR's social media presence to the next level by implementing innovative strategies and engaging content to reach and connect with ESOMAR's community.

Felix joined ESOMAR in 2010, and is currently in charge of R&D and maintenance of business systems and applications, and overall IT infrastructure. He is responsible for coordinating the maintenance of systems that are core parts of your member benefits such as our Resource Library by ANA and the Directory listing of registered companies.

Marcel joined ESOMAR just before the start of this millenium in November 1999. As his job title already shows, he has multiple caps on at ESOMAR. In his Finance role, Marcel is responsible for looking into the financials as well as the statistics of the current and previous years monitoring the financial health of your community. Marcel analyses these numbers and prepares both a reflection on the past versus current, as well as providing strategic insight into the Management Team and Council at ESOMAR.

In his HR Relations role, his main focus is on the salary administration, secondary employment benefits such as the ESOMAR pension scheme afforded to employees, recruitment of new staff together with the Chief Finance and Operations Officer, and the overall wellbeing of ESOMAR employees to ensure they can continue supporting you.

Marcel is married to a lovely Peruvian lady for more than 20 years, who has enriched his life and values in so many ways. He is a proud father of two boys that have become young adults already.

Marcel joined ESOMAR just before the start of this millenium in November 1999. As his job title already shows, he has multiple caps on at ESOMAR. In his Finance role, Marcel is responsible for looking into the financials as well as the statistics of the current and previous years monitoring the financial health of your community. Marcel analyses these numbers and prepares both a reflection on the past versus current, as well as providing strategic insight into the Management Team and Council at ESOMAR.

In his HR Relations role, his main focus is on the salary administration, secondary employment benefits such as the ESOMAR pension scheme afforded to employees, recruitment of new staff together with the Chief Finance and Operations Officer, and the overall wellbeing of ESOMAR employees to ensure they can continue supporting you.

Marcel is married to a lovely Peruvian lady for more than 20 years, who has enriched his life and values in so many ways. He is a proud father of two boys that have become young adults already.

Nordin has been working at ESOMAR since 2013, taking various positions in the area of finance and business processes. Since the beginning of 2020, he is has been heading the Finance and Member Services departments and brings a wealth of experience implementing business processes and routines.

Nordin is a certified Data Protection Officer certified by the Universiteit Maastricht's European Centre for Cybersecurity and Data Protection.

Stella joined ESOMAR Finance and Accounting department in 2007. She held different positions within the departments over the years.

Stella is a management and accounting major, with a bachelor's degree in International Management and Business from Hogeschool van Amsterdam,
the Netherlands, and a professional accounting qualification from the Chartered Institute of Management Accounting -CIMA the United Kingdom.
Her primary work concern is credit management alongside members relations and retention management.

Stella joyfully extends extra support to the ESOMAR African Members and Interests.