Professional Standards

Your community is a community of values established to safeguard the public's trust and confidence in your work to activate data, research, and insights.


The Professional Standards service offers you practical, up-to-date guidance to keep you on the right side of the ethical line.

Standards for the real world

As the business community for every data, research and insights professional, we've been around a long time helping professionals and organisations to define the global standards for conducting data-driven projects on behalf of organisations and decision-makers. Through our services, we accompany you to understand how to apply those standards in the real world.

Guidelines for every circumstance

Free for members and non-members alike, our guidelines help you meet changing expectations in a fast-moving world without overburdening your operations or project.

Our guidelines are drafted by international project teams and renowned experts, crafted for you by your peers and is freely shared to raise standards and public trust and confidence. As a member, you can contribute to the drafting and shaping of these guidance documents and request additional guidance on hot emerging topics.

A service built for you by your peers

Your guidance service is made possible thanks to volunteers, senior experts of your community who give their time to ensure you get the best service possible. These experts work in Committees including the Professional Standards Committee and our Disciplinary Committees, 

They are supported by members of our team who provide them with the technical support they require to produce new guidance and ensure your queries reach them.

Judith Passingham
ESOMAR Committee Member, Chair of the Professional Standards Committee at ESOMAR
Kathleen Frankovic
ESOMAR Committee Member, Consultant at YouGov
Philippe Guilbert
ESOMAR Committee Member, Consultant at Syntec Conseil
Reg Baker
ESOMAR Ambassador, ESOMAR Ambassador for North America at ESOMAR
Kim Smouter
ESOMAR Staff, Head of Public Affairs & Professional Standards at ESOMAR
Srikar Govindaraju
ESOMAR Staff, Senior Standards Programmes Coordinator at ESOMAR
Claudio Gennaro
ESOMAR Staff, Senior Advocacy Programmes Coordinator at ESOMAR
Iliya Hull
ESOMAR Staff, Senior Marketing and Community Coordinator at ESOMAR