Global Market Research 2023
Affectionately called by insiders the GMR, this report provides you with the most comprehensive overview of the state of the insights industry around the world using data collected by national research associations, leading companies, independent analysts, and ESOMAR representatives.
By identifying the market research industry's progress, usage of technology-enabled methodologies, and historical trends, this report will help you to:
Guide your business investment plans,
Identify growth opportunities, prepare your mergers and acquisitions,
Support your insights projects, academic theses, market studies, and ads.