Global Users & Buyers of Insights

What can I find inside?

ESOMAR carries out a global survey with the help of its network of partners. This study, aimed at users and buyers of insights, sheds light on the size and composition of these clients’ insights teams, the availability of resources and prospects for the upcoming 12 months, and their relationship with their market research and insights suppliers.

This report comes with a personal link to an online dashboard hosted by Infotools, where you can find and interact with all the data in this study.

This report gives you the opportunity to:

• Peek on the activities carried out by users and buyers of insights, whether they are your clients or your fellow competitors

• Forecast demand depending on the declarations made by the respondents to this study

• Gain insight into how to better cater to your clients and understand what their demands are

• Learn about their teams’ skills, resources and capabilities, as well as their limitations and challenges

Get the complete Insights Industry package

The Global Users & Buyers of Insights is part of the Global Insights Overview in conjunction with the Global Market Research report and the Global Data Analytics. Get them individually or as part of the bundle.

Want to get better insight into the report?

Here is a selection of articles based on the Global Users & Buyers of Insights.

• The looming threat of insights internalisation

• Why some industry sectors internalise more of the insights function

• The projects insights clients externalise to agencies

• Any solution to the challenges insights teams face?

• Growing internal expertise, higher external demands in research