Global Research Software

At a glance

The Global Research Software 2024 is the latest edition of the series that will delve into the size, characteristics, and performance of one of the largest sectors of the insights industry – the research software sector. The inferences of the report are based on the data collected by national research associations, leading companies, independent analysts, and ESOMAR representatives. They are complemented by ESOMAR’s independent size estimations.

In the upcoming editions, ESOMAR intends to leverage its global presence by working with its partner associations worldwide to survey this sector of the insights industry in more detail.

What can I find inside?

The Global Research Software report is being released at the heels of the occasion when the turnover of the data analytics sector has surpassed the market research sector for the second time. In 2023, the global insights industry expanded from US$ 130 billion to US$ 142 billion. 

ESOMAR estimates that 39% of the global insights industry’s turnover to those companies primarily engaged in data analytics, including DaaS, SaaS and other research platforms, compared to 38% of market research firms (23% of reporting firms). In 2024, the research software sector is expected to reach a turnover of US$ 63 billion to fuel the insights industry to reach a global turnover of US$ 154 billion!

The report covers:

• Global and regional overview of the research software sector and its segments

• Expert views on Synthetic data

• A regulatory perspective on Synthetic data

• Overview of the Top 20 research software companies

💡 Insider tip!
For just €90 extra, you can bundle it with the Global Market Research 2024 report. Click here to get both reports now! ESOMAR members receive both reports free as part of their membership benefits. Read more about ESOMAR membership.