Your society, your platform
If you're under 30, the Young ESOMAR Society is your dedicated platform allowing you to make first contact with an industry that is eager to welcome you. Young ESOMAR Society helps you achieve a rewarding career helping organisations make sense of their data assets and drive informed decision-making forward to achieve organisational goals and improve your society
Featuring a rich programme of opportunities and activities throughout the year, Young ESOMAR Society will inspire you to reach your rising star potential regardless whether you've just graduated or are making your first inroads into the industry.
A project team dedicated to your needs
You are special and will drive the future of the data, research and insights community that's why we've set up a project team to make sure you're getting the most out of your membership.
Nikki LavoieESOMAR Council Member, Vice-President at ESOMAR, Founder & CEO at MindSpark Research
Nikki is ESOMAR Vice-President.
Nikki is a spirited and intuitive researcher who translates her passion for understanding people into strategic insight. She has focused largely on combining ethnographic and digital techniques in a cross-cultural context, as a result of her years spent in the US and as an expat living in Paris.
In addition to her role on ESOMAR Council, Nikki also sits on the Board of the AQR (Association of Qualitative Research). She has been presenting on topics like agile qualitative research, culture & linguistics and DEI (diversity, equality and inclusion) for over 15 years.
Tom De RuyckESOMAR Council Member, Managing Partner and Head of Insight Activation at InSites Consulting
With 100 talks per year, Tom De Ruyck’s keynotes have inspired marketing and research professionals across the globe to future-proof their way of working. He has spoken in 45 countries and on 6 continents at major business, marketing, technology and consumer insights events. Next to being Managing Partner at InSites Consulting, Tom is a teaching Professor at different business schools in Europe.
He is co-author of 'The Consumer Consulting Board' and published over 80 white papers, articles in academic journals, business books and trade magazines. Tom was awarded for his work many times, amongst others by the American Marketing Association, ESOMAR and the CMO Council USA and Asia. He was elected to ESOMAR Council for the 2021-2022 mandate.
Vanessa OshimaESOMAR Council Member, Head of Marketing Division and Founder at Heart Data
Vanessa is a marketing and brand strategist known for her strong passion for the end to end process of brand building, and the role brands play in people's lives. Her career has seen her work in insights and strategy teams, marketing and general management roles in Japan for some of the world's most recognizable brands; Coca-Cola, Philip Morris and Nike and Starbucks. Vanessa joined ESOMAR in 2004, presenting a paper on the potential of wireless surveys to change research – this was the start of the drive of future-proofing our approaches (embracing tech), brands and industry.
Vanessa is constantly seeking to understand using a simple process of 'what do I know' - 'so what does that mean' – 'now what do I do'? This has guided her to find actionable insights and insight/data verified opportunities. In 2017, she founded heart-data inc; a marketing strategy company focused on putting the consumer at the heart of the data and creating strategies that are future-proofing brands. In 2018, Vanessa was the co-winner of the ESOMAR paper of the year for her work on brand Ikigai (unpacking brand longevity and loyalty). Vanessa is also a cancer survivor that works to raise awareness of cancer as part of life – that will not hold you back.
Lisa Wilding-BrownESOMAR Council Member, Chief Executive Officer at InnovateMR
Lisa Wilding-Brown brings nearly 20 years of industry knowledge to the ESOMAR Council, with extensive experience in sampling, survey design, panel development, research field management, mobile optimization, and data quality.
As an avid ResTech thought leader, Lisa has served on the board for both the MMRA and UTA's Master of Science in Marketing Research, and she is an active contributor to WIRexec, the Women-in-Research mentorship program, the Insightes Association and the Global Research Business Network.
In her role as Chief Executive Officer of InnovateMR, Lisa works with the team to build the industry's most powerful and intuitive research tools, celebrate a culture of inclusivity, and continue the team's uncompromising dedication to delivering high quality insights to amazing clients. She also spear-heads the firm's new insights product collection, the Vision Suite™, working to bring faster and more reliable answers to businesses worldwide.
Danika SmitESOMAR Staff, Global Events Sr Executive & YES Community Manager at ESOMAR
In 2011, Danika moved to the Netherlands (from Eastern Canada) and in 2012 she started working in the Communications department at ESOMAR. She subsequently transferred to the Events and Content team, where she's since been promoted to Global Events Senior Executive, as well as Young ESOMAR Society (YES!) Community Manager.
Whether crafting the perfect programme, inviting the coolest committee and keynotes, launching new events, strategising on different ways to give young professionals a platform, and/or everything in between, Danika tries to incorporate her passion for innovation, collaboration and celebration into it all!
In past work lives, Danika has worked in a variety of functions, ranging from Summer Arts School Dance teacher to Motel Manager to Behavioral Therapist for children with autism. Outside of work, Danika can often be found travelling, baking or going for forest/beach/dune walks with her family.
Iliya HullESOMAR Staff, Senior Marketing and Community Coordinator at ESOMAR
Iliya is the Senior Marketing and Community coordinator here at ESOMAR. An avid traveller, he enjoys exploring the nooks and crannies of different cultures and when all of that becomes too much, can be found getting lost in the mountains or wiping out in a wave.
Born in Russia, raised in England and now working in the Netherlands, Iliya uses his multicultural background to influence, inspire and inform his marketing role to help create a better connected global ESOMAR community.
Steliana IfrimESOMAR Staff, Customer Success Team Leader at ESOMAR
Steliana joined ESOMAR in 2018. As part of the Member Relations team, she is first point of contact of current and potential members. She likes to support you to sign up for membership subscriptions and/or Directory services, onboard you and help you take full advantage of your membership benefits.
Steliana is also responsible for helping ESOMAR National Representatives, ESOMAR members who volunteer to lead our local communities. Steliana helps representatives better engage with their community, to organise local or virtual events and coordinate new programmes or activities to support you in reaching your personal and professional goals.
As a member of the Young ESOMAR Society working group, she also supports YES community members, always looking out for new ways of boost your benefits offered to young professionals.