YES Awards

ESOMAR Young ESOMAR Society (YES) member and winner of the 2022 YES Award 

I come from one of the most religiously and ethnically diverse nations in the world. I am an ambitious and experienced consumer insights researcher with over two years of experience in Market Research, Project Management and Business Consulting. Being a team player, I am always keen to gain exposure and increase my learning opportunities.
I am also passionate about dogs, painting, and baking desserts.

Keith is Client Solutions Director at Pureprofile, a Sydney-based data and insights business that helps brands and media owners identify, connect and engage with consumers - A global leader in market research services, with a large consumer panel and a suite of technology products for media owners, agencies, and brands.

Based in Singapore, Keith most recently spearheaded Pureprofile's expansion into Asia, taking responsibility in growing the business across the region and expanding the scope of the firm's data and insights function as employee number 1.

Keith brings more than seven years of experience in market research to the role, previously working at Kantar Profiles as Client Development Manager and Nielsen as Consumer Insights Consultant.

Vardhini is a Global Business Graduate at Kantar, Profiles based in Singapore.

Joleen is a Global Business Graduate at Kantar, Profiles based in Hong Kong.

Kristen has always had an unwavering desire to understand human behavior. While pursuing her bachelor’s degree in marketing, she compiled an educational program for herself that was deeply rooted in advertising and design principles. After graduating in 2018, Kristen sought a career in market research with the hopes of utilizing her education to discover new and creative ways to communicate with people, and ultimately influence their behaviors. Within her role at Kantar, Kristen uncovered a passion for studying the effects of survey design on respondent data quality. While the trajectory of her career within the market research industry is still to be determined, she is excited by the challenge of finding new ways to communicate with respondents to collect more accurate and honest data.

Debby is a Senior Analyst at SKIM, where she is part of a growing team bringing specialized solutions in choice and decision-making behavior to Asia. With over 5 years of both agency and client-side experience, Debby delights in translating business problems to research solutions, and generating actionable insights from trends and data. Her background in communications and statistics is an asset as she consults clients across the region on a wide variety of research topics, including choice modelling and concept testing. At SKIM, Debby is also involved in new product development and seeks ways to seamlessly integrate traditional methods with innovation ones. Debby holds a Bachelor in Communication Studies (First Class) from Nanyang Technological University, Singapore.

Ellie is a commercially focused, results driven consumer researcher delivering qualitative and holistic insight across Sky's business areas. Working as part of a consultative embedded team directly with stakeholders in brand, marketing, content and product areas to drive business strategy.

Emma's background is in qualitative research and brand strategy in which she has worked for 7 years. She now forms part of the in house qualitative research team at Sky where she spends most of her time uncovering and promoting the voice of the customer using various different qualitative methodologies from focus groups to in homes to online communities. Emma's passionate about doing great research and working with stakeholders to embed it in decision making across the Sky business.