Research Effectiveness Awards
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Celebrating insights' benefits for you
Correctly used insights and analytics produce extraordinary benefits for you and your organisation. The Research Effectiveness Awards, awarded once per year, celebrates your projects that have achieved remarkable impact on those who commissioned them and their beneficiaries.
What's the prize?
The Research Effectiveness Award is a real opportunity to stand out in front of business leaders, insights, and analytics professionals worldwide. Award winners get several perks, including:
A cash prize of €3,000 (first prize), €2,000 (second prize), €1,000 (third prize)
Exposure at our annual flagship event
Exposure in ESOMAR's social media and digital channels
Recognition by the industry when included in your CV or resume.
Earning the Research Effectiveness Award
Who can enter?
How to make the cutWe welcome submissions from users of insights and analytics.
We welcome submissions from all around the world and want to hear your story, particularly if it spotlights the value of research in these difficult times.
Joint entries are also accepted (insights & analytics user and the partner agency together). However, agency-only submissions will not be accepted.
The project you submit cannot be presented at our flagship annual event in the same year that it is submitted for the award.
How do you enter?
A written case study is all you needYour entry should be a written case study that details an innovative research piece that clearly showcases how the project contributed to business or societal success or change (maximum 2500 words).
Entry text should be uploaded online, and the submission should be very thorough, including not only the methodology but also the tangible results that are directly linked to the research.
What's the topic?
The sky is the limitNo fixed topic. The Research Effectiveness Award is open to users and buyers of insights and analytics in any market or field who are interested in sharing their story about the commercial or societal impact of their research investment (ROI).
What are the selection criteria?
Here's what the judges look forThe judges are looking to reward the submissions that most persuasively and thoroughly establish the link between research and performance.
Scale of task: How difficult is the challenge to undertake?
Strength of solution: How imaginative or impressive is the strategic, business, social or media solution?
Strength of proof: How convincingly and credibly does the submission establish the link between research and commercial or social performance? How is this measured?
New learning: Has the case taught us anything new about how research works or about how to use research?
Scale of effect (this should include concrete KPIs): How impressive is the return on investment either monetary or societal? Does it demonstrate how effective the research was in contributing to the success of business or a social issue?
Supporting Material: Additional documentation is not required for an entry. However, entrants are encouraged to upload creative material, charts, videos, or any other presentations in support of their written piece. These can help bring the project to life for the judges. Material can be uploaded as part of the submission process.
Winners 2022
Research Effectiveness Award - Gold Winner
Breaking the taboo on youth and porn
Henry Talbot
Senior Advisor at Research Lead at Te Mana Whaakatu – Classification OfficeResearch Effectiveness Award - Silver Winner
Less pain, less fear and a healthier future for our children: using Virtual Reality in blood drawing procedures
Oana Popa Rengle
Founder at AnamnesisOana Popa Rengle has a lifelong passion for qualitative research, with 24 years of experience.
In June 2004 she set up Anamnesis as the first qual–research boutique in Romania. Since 2017 she is consulting independently on qualitative research and strategic insight integration into business. She is also a feature editor for the Global Section of Views, the magazine of QRCA, the Qualitative Research Consultants Association.
In 2022 she received the ESOMAR Silver Research Effectiveness Award, alongside client lab test company Synevo, for the outstanding contribution of qualitative research in the development of VR Kids technology, a VR assisted approach for drawing blood from children.
In addition to being a research practitioner, Oana is a certified Idea Generation and Creative Problem-Solving processes facilitator, and a psychotherapist practicing Systemic Family Therapy.
Research Effectiveness Award - Bronze Winner
How fusing choice modelling and virtual reality saved George Weston Foods $10m
How it happens during our events
Your application for the Award will be in the form of a submitted case study using the online form. 2500 words to describe the effectiveness of the project and methods used to achieve it.
Your application will be reviewed by an international jury of specialists chaired by the ESOMAR President or Vice-President in view of determining a shortlist..
The international jury select a shortlist of finalists to present their submissions at the ESOMAR annual flagship event and determine first, second and third prize rankings.
Past winners
Winners 2021
Research Effectiveness Award - Gold Winner
Serving Consumers in Africa with Purpose-Led Brands
Stacey Grant
Consumer Insights Director - Unilever Africa at UnileverBev Tigar-Basset
Associate VP Business Development at Borderless AccessResearch Effectiveness Award - Silver Winner
MOT teenager's motivational month
Rita Mihalovica
Head of Communication at MOT Latvija at MOT LatviaResearch Effectiveness Award - Bronze Winner
Social Satisfaction
Bernard Brenner
Senior Director Social Intelligence Research at MicrosoftBe inspired by those who came before you
Discover what's inside a 60-second pitch by looking at some of your predecessors in action!