Research Effectiveness Awards

• We welcome submissions from users of insights and analytics.

• We welcome submissions from all around the world and want to hear your story, particularly if it spotlights the value of research in these difficult times.

• Joint entries are also accepted (insights & analytics user and the partner agency together). However, agency-only submissions will not be accepted.

• The project you submit cannot be presented at our flagship annual event in the same year that it is submitted for the award.

Your entry should be a written case study that details an innovative research piece that clearly showcases how the project contributed to business or societal success or change (maximum 2500 words).

Entry text should be uploaded online, and the submission should be very thorough, including not only the methodology but also the tangible results that are directly linked to the research.

No fixed topic. The Research Effectiveness Award is open to users and buyers of insights and analytics in any market or field who are interested in sharing their story about the commercial or societal impact of their research investment (ROI).

The judges are looking to reward the submissions that most persuasively and thoroughly establish the link between research and performance.

• Scale of task: How difficult is the challenge to undertake?

• Strength of solution: How imaginative or impressive is the strategic, business, social or media solution?

• Strength of proof: How convincingly and credibly does the submission establish the link between research and commercial or social performance? How is this measured?

• New learning: Has the case taught us anything new about how research works or about how to use research?

• Scale of effect (this should include concrete KPIs): How impressive is the return on investment either monetary or societal? Does it demonstrate how effective the research was in contributing to the success of business or a social issue?

• Supporting Material: Additional documentation is not required for an entry. However, entrants are encouraged to upload creative material, charts, videos, or any other presentations in support of their written piece. These can help bring the project to life for the judges. Material can be uploaded as part of the submission process.