Research Effectiveness Awards
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The Research Effectiveness Awards is now part of the global ESOMAR Awards and is called the Best Social Impact Research Award. Visit this page to read the new entry rules and submission requirements.
Celebrating insights' benefits for you
Correctly used insights and analytics produce extraordinary benefits for you and your organisation. The Research Effectiveness Awards, awarded once per year, celebrates your projects that have achieved remarkable impact on those who commissioned them and their beneficiaries.
Research Effectiveness Award
Who can enter?
We welcome submissions from users of insights and analytics.
We welcome submissions from all around the world and want to hear your story, particularly if it spotlights the value of research in these difficult times.
Joint entries are also accepted (insights & analytics user and the partner agency together). However, agency-only submissions will not be accepted.
The project you submit cannot be presented at our flagship annual event in the same year that it is submitted for the award.
How do you enter?
Your entry should be a written case study that details an innovative research piece that clearly showcases how the project contributed to business or societal success or change (maximum 2500 words).
Entry text should be uploaded online, and the submission should be very thorough, including not only the methodology but also the tangible results that are directly linked to the research.
What's the topic?
No fixed topic. The Research Effectiveness Award is open to users and buyers of insights and analytics in any market or field who are interested in sharing their story about the commercial or societal impact of their research investment (ROI).
What is the selection criteria?
The judges are looking to reward the submissions that most persuasively and thoroughly establish the link between research and performance.
Scale of task: How difficult is the challenge to undertake?
Strength of solution: How imaginative or impressive is the strategic, business, social or media solution?
Strength of proof: How convincingly and credibly does the submission establish the link between research and commercial or social performance? How is this measured?
New learning: Has the case taught us anything new about how research works or about how to use research?
Scale of effect (this should include concrete KPIs): How impressive is the return on investment either monetary or societal? Does it demonstrate how effective the research was in contributing to the success of business or a social issue?
Supporting Material: Additional documentation is not required for an entry. However, entrants are encouraged to upload creative material, charts, videos, or any other presentations in support of their written piece. These can help bring the project to life for the judges. Material can be uploaded as part of the submission process.
Past winners
Winners 2024
Research Effectiveness Award - Gold
Audio Alchemy
Research Effectiveness Award - Silver Winner
Closing the Empathy Gap with L'Oréal's Global Connect Program
Research Effectiveness Award - Bronze Winner
Nothing to Fear but Fear Itself
Shobha Prasad
Director at Drshti Strategic Research ServicesShobha Prasad is a career researcher and recreational cartoonist. The former is used to enrich the latter. Shobha can be reached at shobha.p@drshti.com.
Winners 2023
Research Effectiveness Award - Gold
Owning Inspiration
Research Effectiveness Award - Silver Winner
An Innovative Approach to Employee Experience
Garreth Chandler
Founder & CEO at The Evolved GroupGarreth is a passionate researcher and technologist with over 25 years' experience in the research industry. He is the Founder and CEO of The Evolved Group, a leading provider of market research consulting and insights technology solutions.
Garreth has led major technology projects such as developing Evolved Human Listening, which uses AI to engage meaningfully with customers
With experience on both the client and supplier side, Garreth has a deep understanding of the needs of consumers and is passionate about using technology to enhance human experiences. Garreth has a strong passion for CX, EX, brand research, qualitative methods and all things analytics.
Research Effectiveness Award - Bronze Winner
How an Agile Community Approach Supported the Transition from Uncle Ben's to Ben's Original
Winners 2022
Research Effectiveness Award - Gold Winner
Breaking the taboo on youth and porn
Henry Talbot
Senior Advisor at Research Lead at Te Mana Whaakatu – Classification OfficeResearch Effectiveness Award - Silver Winner
Less pain, less fear and a healthier future for our children: using Virtual Reality in blood drawing procedures
Oana Popa Rengle
Founder at AnamnesisOana Popa Rengle has a lifelong passion for qualitative research, with 24 years of experience.
In June 2004 she set up Anamnesis as the first qual–research boutique in Romania. Since 2017 she is consulting independently on qualitative research and strategic insight integration into business. She is also a feature editor for the Global Section of Views, the magazine of QRCA, the Qualitative Research Consultants Association.
In 2022 she received the ESOMAR Silver Research Effectiveness Award, alongside client lab test company Synevo, for the outstanding contribution of qualitative research in the development of VR Kids technology, a VR assisted approach for drawing blood from children.
In addition to being a research practitioner, Oana is a certified Idea Generation and Creative Problem-Solving processes facilitator, and a psychotherapist practicing Systemic Family Therapy.
Research Effectiveness Award - Bronze Winner
How fusing choice modelling and virtual reality saved George Weston Foods $10m