Research Effectiveness Awards

The ESOMAR Research Effectiveness Awards celebrate impactful projects of the insights and analytics community that made a huge impact on the end-users.
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Celebrating insights' benefits for you

Correctly used insights and analytics produce extraordinary benefits for you and your organisation. The Research Effectiveness Awards, awarded once per year, celebrates your projects that have achieved remarkable impact on those who commissioned them and their beneficiaries.

Research Effective Gold Award Winners with ESOMAR President

What's the prize?

The Research Effectiveness Award is a real opportunity to stand out in front of business leaders, insights, and analytics professionals worldwide. Award winners get several perks, including:

  • A cash prize of €3,000 (first prize), €2,000 (second prize), €1,000 (third prize)

  • Exposure at our annual flagship event

  • Exposure in ESOMAR's social media and digital channels

  • Recognition by the industry when included in your CV or resume.

Earning the Research Effectiveness Award

Who can enter?
How to make the cut
How do you enter?
A written case study is all you need
What's the topic?
The sky is the limit
What are the selection criteria?
Here's what the judges look for
Research Effectiveness Award Winners with ESOMAR President

Winners 2021

Research Effectiveness Award - Gold Winner

Serving Consumers in Africa with Purpose-Led Brands 

Stacey Grant
Consumer Insights Director - Unilever Africa at Unilever
Bev Tigar-Basset
Associate VP Business Development at Borderless Access

Research Effectiveness Award - Silver Winner

MOT teenager's motivational month 

Rita Mihalovica
Head of Communication at MOT Latvija at MOT Latvia

Research Effectiveness Award - Bronze Winner

Social Satisfaction

Bernard Brenner
Senior Director Social Intelligence Research at Microsoft

How it happens during our events

1. Submit Case Study

Your application for the Award will be in the form of a submitted case study using the online form. 2500 words to describe the effectiveness of the project and methods used to achieve it.

2. Review

Your application will be reviewed by an international jury of specialists chaired by the ESOMAR President or Vice-President in view of determining a shortlist..

3. Decision time.

The international jury select a shortlist of finalists to present their submissions at the ESOMAR annual flagship event and determine first, second and third prize rankings.

Past winners

2020 Winners

Research Effectiveness Award - Gold Winner
Understanding Excitement

Improving Formula One racing and TV coverage using biometrics

Greg Morris
Senior Brand Research Manager at Formula 1

Research Effectiveness Award - Silver Winner

The Anheuser-Busch Innovation Machine

Growing share of innovation in the Industry from 10% to 50%

Thomas Troch
Senior Business Director at InSites Consulting at InSites Consulting
Derick Davidson
Director, Insights - Innovation & Agility at Anheuser Busch

Research Effectiveness Award - Bronze Winner

Open minded, Open discussion, and Open recruitment

Successful open recruitment for a mobile payment beta test online community

Steve Liu
Deputy Department Head, Integrated Marketing at EasyCard Corporation

Be inspired by those who came before you

Discover what's inside a 60-second pitch by looking at some of your predecessors in action!

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