Peter Cooper Award
The Peter Cooper Award recognises excellence in qualitative research
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Celebrating Excellence in Qualitative Research
The Peter Cooper Award celebrates excellence in Qualitative Research. Peter Cooper, founder and CEO of CRAM International, was a Chartered Psychologist who helped pioneer the use of focus groups, projective techniques and online QualiQuant® in the UK; and then Internationally. He was a great advocate of Qualitative Research and loved ESOMAR.
In recognition of Peter's contribution to the industry, QRi Consulting is proud to have put in place and sponsor this award recognising excellence in the qualitative field.
Peter Cooper, CPsychol, FMRS, (1936-2010)
Peter Cooper - In Search of Excellence
Peter was one of the key figures involved in the re-branding of Motivational Research to ‘Qualitative Research’ - making it a more robust and rigorous practice, helping it become one of the main tools of policymakers and marketeers, and a branch of market research in its own right.
He began his career at the University of Manchester as a Psychology Lecturer and working as a freelance consultant for Ernest Dichter’s Motivational Research Centre in London. He Founded CRAM International in the mid 1960’s and went on to influence the growth and diversification of Qualitative Research as we know it today.
Peter was a great innovator, and advocate of exploring and understanding the consumer mind through the use of in-depth qualitative techniques and advocated that excellence in Qualitative Research provided Clients with competitive advantage.
Peter authored and co-wrote many papers at ESOMAR Congress’s and Conferences from 1978 to 2009, all of which you can find on ESOMAR’s ANA archive website. These include:
Value for Money of Qualitative Research’,
‘Humanistic Advertising’,
‘The New Qualitative Technology’,
‘The Future of Qualitative Research’,
‘The Internationalisation of Qualitative Research’,
‘The Essence of International Brand Values’,
‘The Trickster in Modern Advertising’,
‘In Search of Excellence - The Evolution and Future of Qualitative Research.
Peter was always on a Quest for ‘Excellence’ in Qualitative Research and this award celebrates those who excel in this field.
Past Winners
ESOMAR Peter Cooper Qualitative Excellence Award past winners2024 (Athens)
EMPATHY OR EMPTINESS
Unravelling the Impact of AI on Human Connection in Qualitative Research
Ajay Bangia, Ipsos UU, Malaysia
Rollo McIntyre, Ipsos UU, UK,
Jim Legg, Ipsos, USA
2023 (Amsterdam)
GROWING UP TOGETHER: REDEFINING MOTHERHOOD AS A TRANSFORMATIONAL JOURNEY, NOT A ROLE
Great intimate human centric piece. Different way of thinking about motherhood. Transformative journey.
Francky David, Nestlé, SwitzerlandNathalie Coste, Lovebrands, France
2022 (Toronto)
FROM CLICK OF A BUTTON TO HUMAN INSIGHTS
How Whirlpool EMEA found COVID lockdown challenges were a blessing in disguise on their quest to bring consumers closer to their innovation process
Katharine Diamond, Is it a Bird, DenmarkAlessandra Grimoldi, Whirlpool EMEA, Italy
Lea Møller Svendsen, Is it a Bird, Denmark
2019 (Madrid)
I DON’T KNOW IF I AM ALLOWED TO SAY THIS BUT…
Accessing genuine feelings and opinions in the age of political correctness
Peter Totman, Jigsaw Research, UK2018 (Dublin)
STANDING ON THE SHOULDERS OF GIANTS
Insights and implications from a ‘duel’ between humans and machines
Anna Marchuk, HYVE Innovation Research, Germany
Signe Jensen, HYVE Innovation Research, Germany
Stefan Biel, Beiersdorf, Germany
Volker Bilgram, HYVE Innovation Research, Germany2017 (Porto)
(WO)MAN VS MACHINE; FROM COMPETITION TO COLLABORATION
Choosing our battles; knowing when to think and when to automate
Samantha Bond, SKIM Group, Netherlands2016 (Berlin)
LOOK WHO'S TALKING?!
Exploring the impact Twitter has had on language and culture
Cecily Long, Flamingo, UK
Sara Picazo, Twitter, UK2015 (Paris)
THE FUTURE FAN
Exploring the evolution of music fandom and what it means to brands and the media
Andy Crysell, Crowd DNA, UK
Gemma Proctor, Twitter, UK2014 (Valencia)
THE POWER OF THE DARK SIDE
Motivation, positioning and the seven deadly sins
Shobha Prasad, Drshti Strategic Research Services, India2012 (Amsterdam)
REALITY CHECK
Establishing the potential of new ideas in real world context
Jessica Salmon, BT, UK
Dr. Bob Cook, Firefish, UK
What's the prize?
The Peter Cooper Award is a prestigious award allowing the winner to stand out in front of business leaders and data, research and insights professionals from all over the world. Award winners get a number of benefits including:
A cash prize of EUR €1500.
Exposure during the event to make your pitch and full presentation
Exposure of your performances on ESOMAR's social media and digital channels
Recognition by the industry when included in your CV or resume.
How to win the Peter Cooper Award
Who can enter?
Your paper must:
Be presented at an eligible ESOMAR event
Be entirely original and not previously published in any form (the authors will be required to sign a declaration to this effect).
Be supported by a full and relevant bibliography. Papers presented by speakers at the invitation of ESOMAR will not be eligible for the Award.
How do you enter?
The 2022 Peter Cooper Award is being presented at Congress in Toronto to the paper considered by the judging panel to have the best Qualitative content.
The judging panel is made up of the Congress Programme Committee members and QRi Consulting.
The authors of the paper will receive the associated prize money and the paper will go forward for the Excellence Best Paper award given at the ESOMAR Congress for the Best Paper of the Year Award for that year.
2024 Winners Ajay Bangia, Jim Legg, & Rollo McIntyre of Ipsos with Joaquim Bretcha, ESOMAR Director General
This award is made possible thanks to the generous donation of QRi Consulting
