Latin America 2023

Join us in Mexico City to celebrate "The Magic of Insights" at our 25th in-person event in the region.

ESOMAR Latin America 2023 Gold sponsor

Gold Sponsor

We are coming back to Latin America!

This year we are celebrating the 25th in-person ESOMAR LATAM event since its first occurrence in 1991. That’s over 30 years of uniting the research industry’s highest pillars of excellence in the region!

Thinking ahead, we turn to business insights, innovative methodologies, data-driven strategies, customer-centric approaches, and the tech-tools to forecast the trends of the future and beyond.

Situated in Mexico City, a bustling hub of Mexico’s cultural, historical and insights epicentre.

The Early Bird deadline ends Tuesday 14 February.


Sunday 23 April 2023

08:00 - 19:00 Onsite Registration Open
09:00 - 17:00 Workshop
Onsite Academy: Algorhythms for Glocal Effectiveness
17:30 - 19:00 Let's CLICK
[Invitation Only] Research buyers and users
19:00 - 20:30 Welcome Reception
In exhibition

Monday 24 April 2023

08:00 - 18:00 Onsite Registration Open
Human Protagonists: Empathising with the Main Characters
09:00 Opening & Welcome
ESOMAR Update: Freedom to Publish [LATAM Edition]
Macrotrend: The Metaverse
Acceleration: Innovation at the Speed of Light
18:30 - 23:30 Networking party sponsored by Netquest

Tuesday 25 April 2023

08:00 - 17:00 Onsite Registration Open
Macrotrend: Business Adaptation Strategy
Metamorphose: Changing Data into Audience Understanding
Shaping the Future: Predictions & Lifestyle Changes
Research Re-imagined: Contempory Tales of Transformation
The Magic of Diversity: A Client Panel
17:30 Closing & Farewell Drinks

Invitation from our Programme Committee

Your expert Programme Committee

The high quality of the content at every Congress is made possible by the hard work of the Congress Programme Committee, who review the papers and presentations submitted to deliver the best possible insights for you.

Alejandro Salgado-Montejo PhD
Co-Founder at Atrianna
Gaby Alcalá
ESOMAR Representative, Director of Analysis at MARES Consumer Intelligence
Patricio Pagani
ESOMAR Committee Member, Founder at The Black Puma
Begonia Fafian
LATAM Human Insights Senior Director at The Coca-Cola Company
Alejandro Prieto
Consumer & Shopper Insights Director Latin America at The Coca-Cola Company
Thyago Simões
CX Research Coordinator at Itaú Unibanco
Pilar Bermúdez Núñez
Gerente Insights & branding at Gloria

ESOMAR Members save on events!

ESOMAR Global events may only last a few days but we want you to be a part of the Insights community for longer. That is why we have discounted the ticket if you decide to become an ESOMAR Member: purchase both and it's less than a standard ticket.

Your ESOMAR Membership will entitle you to discounts from reports and publications to online courses, and access to the ESOMAR Resource Library and the ESOMAR Membership Mark, signifying your commitment to the ICC/ESOMAR Code of Conduct.

Want to support the event?

We're on the lookout for business partners interested in sponsoring our community's biggest event. Don't miss the opportunity to get your brand on the leading stage for Insights and Analytics professionals. Reach out to find out how we can work together to achieve your goals. Join the sponsors list and boost your global reach!

Want to request a press pass?

Please send an email to

Latin America 2023 GOLD SPONSOR

Latin America 2023 Silver sponsor

Latin America 2023 Bronze sponsors

Supported by

*While we hope to host you in Mexico City, this will of course be subject to prevailing COVID-19 measures.

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