International Market Research Day

A global campaign supported by ESOMAR and co-hosting national and international associations for data, research and insights.

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International Market Research Day

Start 3 May 2021

End 7 May 2021

Digital Yes

Held annually on the 2nd May

International Market Research Day (IMRD) held on the 2nd May celebrates the positive contributions made by data, research and insights professionals to guide decision-making by the public, and decision-makers in businesses, charities, and public services. Originally initiated by TUAD, it is now a global campaign supported by ESOMAR and co-hosting national and international associations for data, research and insights.

Although the world is shaken by the global pandemic, the market research, insights, and data analysis community is committed to play its part in building a better future through insights.

Campaign supported by

SurveyMonkey

IMRD21 Sponsor

SurveyMonkey is an online survey development cloud based company, founded in 1999 by Ryan Finley. SurveyMonkey provides free, customizable surveys, as well as a suite of paid back-end programs that include data analysis, sample selection, bias elimination, and data representation tools.

mTab

Platform Sponsor

mTab is the leading AI-powered Decision Intelligence platform dedicated to helping businesses transform data into actionable insights. Our advanced analytics platform specializes in research data harmonization, visualization, and insight generation, enabling organizations to simplify complexity and drive smarter, faster decisions. Trusted by industry leaders across automotive, entertainment, consumer goods, and more, mTab delivers the tools and expertise to uncover impactful insights to create meaningful business outcomes. Recognized as Market Research Society's "Best Data Solution," mTab is at the forefront of data analytics and insight management. Join us as we continue to transform the way businesses leverage data to fuel their growth, innovation and success.

Qualtrics XM

Content Partner

Qualtrics is an American experience management company, with co-headquarters in Seattle, Washington and Provo, Utah in the United States. The company was founded in 2002 by Scott M. Smith, Ryan Smith, Jared Smith, and Stuart Orgill.