Diversity, Equity and Inclusion
As part of the Council’s efforts to promote the values of diversity, equity and inclusion (DE&I), ESOMAR is happy to announce a DE&I project aimed at indexing existing materials developed notably by national associations within different geographies into one single page. Our repository will be further expanded as ESOMAR and partner associations further progress on this topic.
Find recent articles written by data, research and insights thought leaders exploring state of the art on diversity, equity and inclusion research.
Code of Standards & Ethics for Market Research & Data Analytics
Events Attendee Contact Information PolicyAvailable soon
Conference & Meeting Responsibility & Conduct PolicyAvailable soon
Representation in Research
Role of Data Collection in Combating Systemic RacismAvailable soon
Insights Association & Equitas Insights - Inclusive Insights Series Content (May 10, 2021)Available soon
Representation in Advertising
Diversity & Representation GuideGuide to potential areas for bias in the creative process
Diversity is a priority which impacts not only internal inclusion, but also external representation. Inclusive workplaces inspire diversity of thinking, which drives creativity & innovation. This allows us to better understand & reflect consumers, and in turn helps brands differentiate. Inclusive marketing and communications not only make a positive impact on society but also have been shown to outperform from an effectiveness perspective.
Marketer’s Approach to Diversity and InclusionStanding (and branding) for the right thing
Guidance Note on the Collection and Use of Equality Data Based on Racial or Ethnic OriginHigh level group on non-discrimination, equality and diversity
Race/racial origin and/or ethnic origin are social constructs and as such they are weak proxies for the genetic diversity of humankind. While some individuals may self-identify as ‘white’ or ‘black’, racism and racial or ethnic discrimination are often shaped by how society categorises individuals in racialised terms.
Guidelines Improving Collection and Use of Equality DataHigh level group on non-discrimination, equality and diversity
Race/racial origin and/or ethnic origin are social constructs and as such they are weak proxies for the genetic diversity of humankind. While some individuals may self-identify as ‘white’ or ‘black’, racism and racial or ethnic discrimination are often shaped by The European Union (EU) has in place an advanced legal framework with which to promote equality and non-discrimination. All 28 EU Member States have transposed this legal framework into national law, often going beyond the minimum standards included in the Racial Equality Directive1 and the Employment Equality Directive.
Research World Articles
On the Road to Best Practice
Listen to the conversations of global thought leaders and stakeholders exploring their role in combating systemic discrimination and exploring how you can improve the inclusion of individuals from diverse backgrounds in your organisation and when carrying out your projects.
Explore our past Community Circle recordings
Diversity, Equity and Inclusion Working Group
With diversity, equity and inclusion emerging as a major topic for the community, our ESOMAR Council has established a working group to steer efforts supporting you to boost your diversity, equity and inclusion efforts and insights.
Nikki LavoieESOMAR Council Member, Vice-President at ESOMAR, Founder & CEO at MindSpark Research
Nikki is ESOMAR Vice-President.
Nikki is a spirited and intuitive researcher who translates her passion for understanding people into strategic insight. She has focused largely on combining ethnographic and digital techniques in a cross-cultural context, as a result of her years spent in the US and as an expat living in Paris.
In addition to her role on ESOMAR Council, Nikki also sits on the Board of the AQR (Association of Qualitative Research). She has been presenting on topics like agile qualitative research, culture & linguistics and DEI (diversity, equality and inclusion) for over 15 years.
Michele GansleESOMAR Corporate Member, VP, Global Strategic Insights at McDonalds
Corrine MoyESOMAR Council Member
Corrine Moy is a widely renowned expert in the marketing & data science space, with a track record for innovation and excellence. She currently leads the global Marketing & Data Science practice at GfK, managing a network of over 100 science professionals.
Corrine is a regular contributor to industry conferences and publications, with many awards for this work. She has a long history of teaching, both science and research topics, for the UK-based Market Research Society and for many other research institutes. I have developed innovations in many areas of marketing/data science and research, most latterly an award-winning modular survey methodology, a hybrid research design approach, as well as a unique approach to measuring brand equity. I am keen to bring this experience to the ESOMAR mission.
Lisa Wilding-BrownESOMAR Council Member, Chief Executive Officer at InnovateMR
Lisa Wilding-Brown brings nearly 20 years of industry knowledge to the ESOMAR Council, with extensive experience in sampling, survey design, panel development, research field management, mobile optimization, and data quality.
As an avid ResTech thought leader, Lisa has served on the board for both the MMRA and UTA's Master of Science in Marketing Research, and she is an active contributor to WIRexec, the Women-in-Research mentorship program, the Insightes Association and the Global Research Business Network.
In her role as Chief Executive Officer of InnovateMR, Lisa works with the team to build the industry's most powerful and intuitive research tools, celebrate a culture of inclusivity, and continue the team's uncompromising dedication to delivering high quality insights to amazing clients. She also spear-heads the firm's new insights product collection, the Vision Suite™, working to bring faster and more reliable answers to businesses worldwide.
Judith PassinghamESOMAR Committee Member, Chair of the Professional Standards Committee at ESOMAR
Judith Passingham has worked in the Market Research industry for over 35 years, in many different roles from General Management, Client Account Leadership, Service Development, to Sales and Operations – on a Global and European basis.
She started her career at the British Market Research Bureau working on the TGI and various media measurements, then working at AGB, subsequently TNS where she ran the UK and then global panel division as CEO of ‘Worldpanel ‘ and as Joint CEO of Europanel – a joint venture between TNS and GFK.
Judith was appointed CEO of TNS Europe and then following the WPP acquisition of TNS oversaw the integration of RI and TNS in Northern and Eastern Europe. In 2014 Judith joined Ipsos to run its Access Panel services where she drove service integration into one global entity, launched device agnostic interviewing and programmatic sampling.
In 2016 she took on responsibility for Ipsos’s Operational capability. She retired in 2019 and volunteers for Pilotlight and for the Maple Lodge Nature Reserve. In January 2020 she was appointed as Chair of the Professional Standards Committee for ESOMAR.
Disclaimer: The requirements and best practices described on this page are not legal advice and should not be relied upon as such. Therefore, they do not take precedence over national law and do not aim at reflecting the legal requirements of any specific country or region. It remains the responsibility of researchers to keep abreast of any legislation that might affect their research and to ensure that all those involved are aware of and agree to abide by its requirements.