Diversity, Equity and Inclusion
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As part of the Council’s efforts to promote the values of diversity, equity and inclusion (DE&I), ESOMAR is happy to announce a DE&I project aimed at indexing existing materials developed notably by national associations within different geographies into one single page. Our repository will be further expanded as ESOMAR and partner associations further progress on this topic.
ESOMAR would like, in particular, to warmly thank the following for their support: ENAR, European Commission, Insights Association, Intellus, and WFA.
DE&I Resources
Find recent articles written by data, research and insights thought leaders exploring state of the art on diversity, equity and inclusion research.
Policies
Code of Standards & Ethics for Market Research & Data Analytics
This Code presents the fundamental, overarching principles of ethics and professionalism for the profession and industry, establishing a platform for self-regulation that fosters confidence in the industry and profession and ensures its continued success.
Events Attendee Contact Information Policy
Available soonConference & Meeting Responsibility & Conduct Policy
Available soonRepresentation in Research
Key Takeaways from the Inaugural Community Circle
Diversity, Equity and InclusionBefore starting to look into the diversity issues surrounding specific research methodologies, we need to take a step back and consider the wider picture
Role of Data Collection in Combating Systemic Racism
Available soonComing soon.
Insights Association & Equitas Insights - Inclusive Insights Series Content (May 10, 2021)
Available soonComing soon.
Representation in Advertising
Diversity & Representation Guide
Guide to potential areas for bias in the creative processDiversity is a priority which impacts not only internal inclusion, but also external representation. Inclusive workplaces inspire diversity of thinking, which drives creativity & innovation. This allows us to better understand & reflect consumers, and in turn helps brands differentiate. Inclusive marketing and communications not only make a positive impact on society but also have been shown to outperform from an effectiveness perspective.
Marketer’s Approach to Diversity and Inclusion
Standing (and branding) for the right thingThis 2020 guide, A marketer’s approach to diversity and inclusion, showcases some outstanding examples of work, as well as offering practical advice on how you can channel diversity both across your creative and in your company more generally.
Demographic Questions
Guidance Note on the Collection and Use of Equality Data Based on Racial or Ethnic Origin
High level group on non-discrimination, equality and diversityRace/racial origin and/or ethnic origin are social constructs and as such they are weak proxies for the genetic diversity of humankind. While some individuals may self-identify as ‘white’ or ‘black’, racism and racial or ethnic discrimination are often shaped by how society categorises individuals in racialised terms.
Guidelines Improving Collection and Use of Equality Data
High level group on non-discrimination, equality and diversityRace/racial origin and/or ethnic origin are social constructs and as such they are weak proxies for the genetic diversity of humankind. While some individuals may self-identify as ‘white’ or ‘black’, racism and racial or ethnic discrimination are often shaped by The European Union (EU) has in place an advanced legal framework with which to promote equality and non-discrimination. All 28 EU Member States have transposed this legal framework into national law, often going beyond the minimum standards included in the Racial Equality Directive1 and the Employment Equality Directive.
Research World Articles
On the Road to Best Practice
Listen to the conversations of global thought leaders and stakeholders exploring their role in combating systemic discrimination and exploring how you can improve the inclusion of individuals from diverse backgrounds in your organisation and when carrying out your projects.
Explore our past Community Circle recordings
Diversity, Equity and Inclusion Working Group
With diversity, equity and inclusion emerging as a major topic for the community, our ESOMAR Council has established a working group to steer efforts supporting you to boost your diversity, equity and inclusion efforts and insights.
Nikki Lavoie
ESOMAR Council Member, Vice-President at ESOMAR, Founder & CEO at MindSpark ResearchNikki is ESOMAR Vice-President.
Nikki is a spirited and intuitive researcher who translates her passion for understanding people into strategic insight. She has focused largely on combining ethnographic and digital techniques in a cross-cultural context, as a result of her years spent in the US and as an expat living in Paris.
In addition to her role on ESOMAR Council, Nikki also sits on the Board of the AQR (Association of Qualitative Research). She has been presenting on topics like agile qualitative research, culture & linguistics and DEI (diversity, equality and inclusion) for over 15 years.
Michele Gansle
ESOMAR Corporate Member, VP, Global Strategic Insights at McDonaldsCorrine Moy
ESOMAR Council MemberCorrine Moy is a widely renowned expert in the marketing & data science space, with a track record for innovation and excellence. She has managed large global Marketing & Data Science practices, with up to 100 science professionals. She currently provides consulting services in these areas.
Corrine is a regular contributor to industry conferences and publications, with many awards for this work. She has a long history of teaching, both science and research topics, for the UK-based Market Research Society and for many other research institutes. She has developed innovations in many areas of marketing/data science and research, most latterly an award-winning modular survey methodology, a hybrid research design approach, as well as a unique approach to measuring brand equity.
Lisa Wilding-Brown
ESOMAR Corporate Member, Chief Executive Officer at InnovateMRLisa Wilding-Brown brings nearly 20 years of industry knowledge to the ESOMAR Council, with extensive experience in sampling, survey design, panel development, research field management, mobile optimization, and data quality.
As an avid ResTech thought leader, Lisa has served on the board for both the MMRA and UTA's Master of Science in Marketing Research, and she is an active contributor to WIRexec, the Women-in-Research mentorship program, the Insightes Association and the Global Research Business Network.
In her role as Chief Executive Officer of InnovateMR, Lisa works with the team to build the industry's most powerful and intuitive research tools, celebrate a culture of inclusivity, and continue the team's uncompromising dedication to delivering high quality insights to amazing clients. She also spear-heads the firm's new insights product collection, the Vision Suite™, working to bring faster and more reliable answers to businesses worldwide.
Judith Passingham
ESOMAR Committee Member, Chair of the Professional Standards Committee at ESOMARJudith Passingham has worked in the Market Research industry for over 35 years, in many different roles from General Management, Client Account Leadership, Service Development, to Sales and Operations – on a Global and European basis.
She started her career at the British Market Research Bureau working on the TGI and various media measurements, then working at AGB, subsequently TNS where she ran the UK and then global panel division as CEO of ‘Worldpanel ‘ and as Joint CEO of Europanel – a joint venture between TNS and GFK.
Judith was appointed CEO of TNS Europe and then following the WPP acquisition of TNS oversaw the integration of RI and TNS in Northern and Eastern Europe. In 2014 Judith joined Ipsos to run its Access Panel services where she drove service integration into one global entity, launched device agnostic interviewing and programmatic sampling.
In 2016 she took on responsibility for Ipsos’s Operational capability. She retired in 2019 and volunteers for Pilotlight and for the Maple Lodge Nature Reserve. In January 2020 she was appointed as Chair of the Professional Standards Committee for ESOMAR.
Disclaimer: The requirements and best practices described on this page are not legal advice and should not be relied upon as such. Therefore, they do not take precedence over national law and do not aim at reflecting the legal requirements of any specific country or region. It remains the responsibility of researchers to keep abreast of any legislation that might affect their research and to ensure that all those involved are aware of and agree to abide by its requirements.