Diversity, Equity and Inclusion

ESOMAR’s index of existing DE&I materials, developed notably by national associations within different geographies.
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As part of the Council’s efforts to promote the values of diversity, equity and inclusion (DE&I), ESOMAR is happy to announce a DE&I project aimed at indexing existing materials developed notably by national associations within different geographies into one single page. Our repository will be further expanded as ESOMAR and partner associations further progress on this topic. 

ESOMAR would like, in particular, to warmly thank the following for their support: ENAR, European Commission, Insights Association, Intellus, and WFA

DE&I Resources

Find recent articles written by data, research and insights thought leaders exploring state of the art on diversity, equity and inclusion research.


Code of Standards & Ethics for Market Research & Data Analytics
Events Attendee Contact Information Policy
Available soon
Conference & Meeting Responsibility & Conduct Policy
Available soon

Representation in Research

Key Takeaways from the Inaugural Community Circle
Diversity, Equity and Inclusion
Role of Data Collection in Combating Systemic Racism
Available soon
Insights Association & Equitas Insights - Inclusive Insights Series Content (May 10, 2021)
Available soon

Representation in Advertising

Diversity & Representation Guide
Guide to potential areas for bias in the creative process
Marketer’s Approach to Diversity and Inclusion
Standing (and branding) for the right thing

Demographic Questions

Guidance Note on the Collection and Use of Equality Data Based on Racial or Ethnic Origin
High level group on non-discrimination, equality and diversity
Guidelines Improving Collection and Use of Equality Data
High level group on non-discrimination, equality and diversity

On the Road to Best Practice

Listen to the conversations of global thought leaders and stakeholders exploring their role in combating systemic discrimination and exploring how you can improve the inclusion of individuals from diverse backgrounds in your organisation and when carrying out your projects.

Explore our past Community Circle recordings

Diversity, Equity and Inclusion Working Group

With diversity, equity and inclusion emerging as a major topic for the community, our ESOMAR Council has established a working group to steer efforts supporting you to boost your diversity, equity and inclusion efforts and insights.

Nikki Lavoie
ESOMAR Council Member, Vice-President at ESOMAR, Founder & CEO at MindSpark Research
Michele Gansle
ESOMAR Corporate Member, VP, Global Strategic Insights at McDonalds
Corrine Moy
ESOMAR Council Member
Lisa Wilding-Brown
ESOMAR Corporate Member, Chief Executive Officer at InnovateMR
Judith Passingham
ESOMAR Committee Member, Chair of the Professional Standards Committee at ESOMAR

Disclaimer: The requirements and best practices described on this page are not legal advice and should not be relied upon as such. Therefore, they do not take precedence over national law and do not aim at reflecting the legal requirements of any specific country or region. It remains the responsibility of researchers to keep abreast of any legislation that might affect their research and to ensure that all those involved are aware of and agree to abide by its requirements.

Campaign Partners

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