Diversity, Equity and Inclusion
As part of the Council’s efforts to promote the values of diversity, equity, and inclusion (DE&I), ESOMAR is happy to announce a DE&I project aimed at indexing existing materials developed notably by national associations within different geographies into one single page. Our repository will be further expanded as ESOMAR and partner associations further progress on this topic.
ESOMAR would like in particular to warmly thank the following for their support: ENAR, European Commission, Insights Association, Intellus, WFA.
Disclaimer: The requirements and best practices described on this page are not legal advice and should not be relied upon as such. Therefore, they do not take precedence over national law and do not aim at reflecting the legal requirements of any specific country or region. It remains the responsibility of researchers to keep abreast of any legislation that might affect their research and to ensure that all those involved are aware of and agree to abide by its requirements.
On the Road to Best Practice
Listen to the conversations of global thought leaders and stakeholders exploring their role in combating systemic discrimination and exploring how you can improve inclusion of individuals from diverse backgrounds in your organisation and when carrying out your projects.
Explore our past Community Circle recordings
Find recent articles written by data, research and insights thought leaders exploring the state of the art on diversity and inclusion research.
DE&I Benchmark Surveys
Insights Association - Events Attendee Contact Information Policy - Soon available.
Insights Association - Conference & Meeting Responsibility & Conduct Policy - Soon available.
Representation in Research
Insights Association & Equitas Insights - Inclusive Insights Series Content May 10 2021 - Soon available.
ESOMAR - Role of Data Collection in Combating Systemic Racism - Soon available.
Representation in Advertising
Research World Articles
Diversity and Inclusion Working Group
With diversity and inclusion emerging as a major topic for the community, our ESOMAR Council has established a working group to steer efforts supporting you to boost your diversity and inclusion efforts and insights.
Nikki LavoieESOMAR Council Member, Vice-President at ESOMAR, Founder & CEO at MindSpark Research
Nikki is ESOMAR Vice-President.
Nikki is a spirited and intuitive researcher who translates her passion for understanding people into strategic insight. She has focused largely on combining ethnographic and digital techniques in a cross-cultural context, as a result of her years spent in the US and as an expat living in Paris.
In addition to her role on ESOMAR Council, Nikki also sits on the Board of the AQR (Association of Qualitative Research). She has been presenting on topics like agile qualitative research, culture & linguistics and DEI (diversity, equality and inclusion) for over 15 years.
Michelle GansleESOMAR Council Member, Vice-President, Global Strategic Insights at McDonald's
Michelle Gansle is an international insights wave maker, with over 20 years in the Insights industry, mostly focused in consumer packaged goods industry. Michelle is currently leading Foresight, Innovation & Insights Strategy at Mars Wrigley, where she has the privilege of talking to people about gum and candy for a living. Michelle is a sought out speaker and has a passion for Diversity & Inclusion, the changing role of the Insights professional and collaboration between corporate researchers and client partners.
Prior to living in Chicago, Michelle had the opportunity to live and work in Europe for 4 years (und spricht Deutsch und een beetje nederlands y español!.) In her free time, Michelle loves music, travelling the world, and checking out new restaurants. She hopes to get to 100+ countries before she dies.
Corrine MoyESOMAR Council Member
Corrine Moy is a widely renowned expert in the marketing & data science space, with a track record for innovation and excellence. She currently leads the global Marketing & Data Science practice at GfK, managing a network of over 100 science professionals.
Corrine is a regular contributor to industry conferences and publications, with many awards for this work. She has a long history of teaching, both science and research topics, for the UK-based Market Research Society and for many other research institutes. I have developed innovations in many areas of marketing/data science and research, most latterly an award-winning modular survey methodology, a hybrid research design approach, as well as a unique approach to measuring brand equity. I am keen to bring this experience to the ESOMAR mission.
Lisa Wilding-BrownESOMAR Council Member, Chief Executive Officer at InnovateMR
Lisa Wilding-Brown brings nearly 20 years of industry knowledge to the ESOMAR Council, with extensive experience in sampling, survey design, panel development, research field management, mobile optimization, and data quality.
As an avid ResTech thought leader, Lisa has served on the board for both the MMRA and UTA's Master of Science in Marketing Research, and she is an active contributor to WIRexec, the Women-in-Research mentorship program, the Insightes Association and the Global Research Business Network.
In her role as Chief Executive Officer of InnovateMR, Lisa works with the team to build the industry's most powerful and intuitive research tools, celebrate a culture of inclusivity, and continue the team's uncompromising dedication to delivering high quality insights to amazing clients. She also spear-heads the firm's new insights product collection, the Vision Suite™, working to bring faster and more reliable answers to businesses worldwide.
Judith PassinghamESOMAR Committee Member, Chair of the Professional Standards Committee at ESOMAR
Judith Passingham has worked in the Market Research industry for over 35 years, in many different roles from General Management, Client Account Leadership, Service Development, to Sales and Operations – on a Global and European basis.
She started her career at the British Market Research Bureau working on the TGI and various media measurements, then working at AGB, subsequently TNS where she ran the UK and then global panel division as CEO of ‘Worldpanel ‘ and as Joint CEO of Europanel – a joint venture between TNS and GFK.
Judith was appointed CEO of TNS Europe and then following the WPP acquisition of TNS oversaw the integration of RI and TNS in Northern and Eastern Europe. In 2014 Judith joined Ipsos to run its Access Panel services where she drove service integration into one global entity, launched device agnostic interviewing and programmatic sampling.
In 2016 she took on responsibility for Ipsos’s Operational capability. She retired in 2019 and volunteers for Pilotlight and for the Maple Lodge Nature Reserve. In January 2020 she was appointed as Chair of the Professional Standards Committee for ESOMAR.