Connecting End-users of Insights & Analytics
Connect. Contribute. Create. CLICK!
Meet, hear from, and share your perspective with insights and analytics thought leaders working for some of the largest brands worldwide. Discover what's trending in end-user research, be influenced by what others are working on, receive feedback on business challenges you face, and find future collaborators at the same time! Exclusively for end-users of insights and analytics / corporate researchers / the client-side.
Themes from previous CLICK meetings
Agile and design thinking
Leveraging knowledge management platforms
Forecasting and predicting trends with greater certainty
Measuring customer satisfaction to managing experience
Real-time insights along the customer journey to drive action and increase conversion
Digital campaign optimisation
Metrics, measurement and linking with offline sales
Convincing senior leaders / stakeholders to invest
Keeping insight at the heart of decisions in a “marketing project manager” world
Storytelling to simplify data and embed best practices
Driving action faster and at scale
“Democratisation of research” in the age of DIY & AI: opportunity or threat?
What are the changes we'll see in the next five years? How are we planning?
Data & analytics is a big role, how do we integrate? Is there anything else beyond this? Investing in different areas?
Are people changing the profile of people in their teams?
Different ways of organising ourselves (squad or cloud teams)?
Corporate Membership Working Group
With corporate and end-user researchers continuing to be an important part of the ESOMAR community, our ESOMAR Council has established a working group to direct strategy and offer support that helps you to boost your business, network and inspiration engine.
Michelle GansleESOMAR Council Member, Vice-President, Global Strategic Insights at McDonald's
Michelle Gansle is an international insights wave maker, with over 20 years in the Insights industry, mostly focused in consumer packaged goods industry. Michelle is currently leading Foresight, Innovation & Insights Strategy at Mars Wrigley, where she has the privilege of talking to people about gum and candy for a living. Michelle is a sought out speaker and has a passion for Diversity & Inclusion, the changing role of the Insights professional and collaboration between corporate researchers and client partners.
Prior to living in Chicago, Michelle had the opportunity to live and work in Europe for 4 years (und spricht Deutsch und een beetje nederlands y español!.) In her free time, Michelle loves music, travelling the world, and checking out new restaurants. She hopes to get to 100+ countries before she dies.
Vanessa OshimaESOMAR Council Member, Head of Marketing Division and Founder at Heart Data
Vanessa is a marketing and brand strategist known for her strong passion for the end to end process of brand building, and the role brands play in people's lives. Her career has seen her work in insights and strategy teams, marketing and general management roles in Japan for some of the world's most recognizable brands; Coca-Cola, Philip Morris and Nike and Starbucks. Vanessa joined ESOMAR in 2004, presenting a paper on the potential of wireless surveys to change research – this was the start of the drive of future-proofing our approaches (embracing tech), brands and industry.
Vanessa is constantly seeking to understand using a simple process of 'what do I know' - 'so what does that mean' – 'now what do I do'? This has guided her to find actionable insights and insight/data verified opportunities. In 2017, she founded heart-data inc; a marketing strategy company focused on putting the consumer at the heart of the data and creating strategies that are future-proofing brands. In 2018, Vanessa was the co-winner of the ESOMAR paper of the year for her work on brand Ikigai (unpacking brand longevity and loyalty). Vanessa is also a cancer survivor that works to raise awareness of cancer as part of life – that will not hold you back.
Joy UyanwuneESOMAR Council Member, Head, Global Marketing and Initiatives at Decision Support
Joy Uyanwune who works as the Global Marketing Director at Decision Support, a full service Marketing & Social Research agency that conducts research in sub-Saharan Africa. An African Marketing Research Association Director (AMRA) , a past Nigerian Marketing Research Association (NIMRA) President, and from the great Igbo tribe in Nigeria.
A graduate of Business Administration & Marketing from University of Houston, Texas, USA, I have an over 27-year experience in Marketing and Market & Social Research from both client and agency sides. Her career has been built through years of resolving marketing challenges for multinationals and small companies in various sectors. With experience in most of the fields of marketing and social research in terms of focus and methods, Joy currently works with Decision Support, a full service Marketing & Social Research agency that conducts research in sub-Saharan Africa.
Joy was elected to ESOMAR Council in order to advance beyond discussing the ‘potentials’ of Africa, Joy has stepped forward to encourage positive and inspiring narratives about Africa. As a researcher, Joy recognizes the power of data and insights in pushing development through businesses and governments.
Rhiannon BryantESOMAR Staff, Senior Manager Global Events at ESOMAR
Senior Manager of Global Event at ESOMAR, has more than 20 years' experience within the global events industry and has worked at ESOMAR for 15 years, leading the events team for the last five.
Originally from Wales, Rhiannon has travelled and lived around the world due to her father's career, settling in Amsterdam 20 years ago.
Danika SmitESOMAR Staff, Global Events Sr Executive & YES Community Manager at ESOMAR
In 2011, Danika moved to the Netherlands (from Eastern Canada) and in 2012 she started working in the Communications department at ESOMAR. She subsequently transferred to the Events and Content team, where she's since been promoted to Global Events Senior Executive, as well as Young ESOMAR Society (YES!) Community Manager.
Whether crafting the perfect programme, inviting the coolest committee and keynotes, launching new events, strategising on different ways to give young professionals a platform, and/or everything in between, Danika tries to incorporate her passion for innovation, collaboration and celebration into it all!
In past work lives, Danika has worked in a variety of functions, ranging from Summer Arts School Dance teacher to Motel Manager to Behavioral Therapist for children with autism. Outside of work, Danika can often be found travelling, baking or going for forest/beach/dune walks with her family.
Nordin AhyoudESOMAR Staff, Head of Membership and Finance at ESOMAR
Nordin has been working at ESOMAR since 2013, taking various positions in the area of finance and business processes. Since the beginning of 2020, he is has been heading the Finance and Member Services departments and brings a wealth of experience implementing business processes and routines.
Nordin is a certified Data Protection Officer certified by the Universiteit Maastricht's European Centre for Cybersecurity and Data Protection.