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- Early Bird Fee for Congress until 24 June!
What if...
What if fast-tracking innovation leads to greater impact?
What if online conversations reveal hidden answers to branding questions?
What if insights can tackle the most complex issues in society?
What if we build a better world through research? It's time for change!
What if you could help activate change? You can!! Join the global insights community where everything is possible. Come learn, share, and make things happen!
Be an advocate, be part of the future of insights, join us in Toronto and take action!
ESOMAR will shine a spotlight on you and the best business success stories and solutions, craft unique networking experiences, and revel in the reunion of your insights community. You can get a jump start by securing your preferential rates to attend by becoming a member.
Programme | Sunday 18th September
Registration
16:00 - 20:00Let's Click! [by invitation to research clients only]
Pink Diamond Stage | 17:00 - 19:00Join your peers and increase your inspiration tank, get feedback on projects and/or business challenges, meet new contacts and collaborators. Let's CLICK! (Clients Learning and Inspiring Clients with Knowledge).
Get The Most Out of Congress [for new members & 1st time attendees]
Pink Diamond Stage | 15.00 - 16.45Accelerator session for new members and first time attendees
Welcome Reception
Exhibition | 19.00 - 21.00Programme | Monday 19th September
Welcome & Opening
Green Diamond Stage | Plenary | 9:00 - 9:30Young ESOMAR Society Award
Green Diamond Stage | Plenary | 9:30 - 9:4510 young researchers take centre stage at the Congress to WOW you! Each has only 60 seconds to pitch their idea! Attendees will vote for the best pitchers, who will then be invited back on stage Tuesday to share their ideas in a longer presentation.
Introduction to the Programme & Keynote
Green Diamond Stage | Plenary | 9:45 - 10:45Networking Break
Exhibition | 10:45 - 11:30What if Data Science Enables us to Integrate Human Understanding?
Green Diamond Stage | Parallel | 11:30 - 13:00Chaired by: Neha Firdous, Consumer Insights Manager, Amazon, India
Thought leadership | Call-to-action
Do Androids Dream of Electric Research?
How should the Research and Insights Industry prepare for the adoption of Artificial Intelligence?
Mike Cooke, Legal Affairs Committee Chair, ESOMAR
Judith Passingham, Professional Standards Committee Chair, ESOMAR
Artificial intelligence has been described as ‘the most profound change in human history’ [REITH Lecture series on AI by Stuart Russell]. The Chairs of ESOMAR’s Legal Affairs and Professional Standards Committees don’t pull their punches in stating how they think the industry needs to prepare itself for the multiple challenges coming in our direction, both ethically and practically.
Thought leadership | Call-to-action
Hello DIA! What Do You Think About My Hypotheses?
Build a fact-based hypothesis and power your research design with an AI-based Digital Insight Assistant (DIA).
Bryson Mwamburi, Kantar, Kenya
Dharmendra Jain, Kantar, Kenya
An AI-based voice assistant that provides a quick check on key trends, performance indicators by demographics, products and categories information, and helps formulate a fact-based hypothesis and research design.
Thought leadership | Call-to-action
Algorithms for Glocal Effectiveness
The orchestration of data science, business knowledge, and storytelling that repositioned human Insights
Begonia Faifan, The Coca-Cola Company LatAm, Mexico
Patricia Olivares, The Coca-Cola Company Latam, Mexico
Javier Quinones, Foster & Flow, New Zealand
An approach that boosts research effectiveness by 30% while taking a step beyond storytelling, inviting internal clients to dance to the tune of insights 'composed' through data science. Literally.
Methodological innovation
Data Fusion
Enhanced Survey Sampling and Market Research Applications
Mansour Fahimi, Marketing Systems Group, USA
Enhancing customer databases by fusing ancillary data can produce rich empirical foundations for unearthing actionable intelligence to improve profitability, beyond what basic statistics could otherwise be produced from meagre customer data.
What if Insights can Solve the Most Complex Issues in Society?
Yellow Diamond Stage | Parallel | 11:30 - 13:00Chaired by: Emily Huang, Associate Manager Consumer Insights, NielsenIQ, Taiwan
Case study | Qualitative eXchange
Financial Security in the Unsafe World
Can human insights help make migrants feel at home when abroad?
Karolina Kozłowska, mBank, Poland
Piotr Idzik, MASMI, Poland
Imagine having money that you cannot spend. You can't open a bank account, and can't pay online. You can purchase goods for cash only at best. Your choices are limited. You stand out. That's the financial reality of many migrants. Financial inclusion? Babble!
Case study | Qualitative eXchange
Imagine a World
Ending Period Shaming in East Africa, and Beyond, for Good
Amelie Truffert, Ordinary Differences, South Africa
Imagine a world where the taboo around menstruation was a thing of the past. Imagine a world where girls can thrive, irrespective of their period. Imagine these girls, confidence restored, and the impact this could have on their empowerment.
Case study | Qualitative eXchange
Combining Conversational AI & Psychology
Understanding entire populations through in-depth interviews at scale
Dr. Liraz Margalit, Topicx, Israel
A new dimension in consumer understanding: Combining conversational AI & Psychology for understanding entire populations through in-depth interviews at scale
Thought leadership / Call-to-action
Research Means Change...For Africa
What if? we build a better continent? no, a better world - through research?
Ndeye Diagne, Kantar, Nigeria
A 360° study that triggers change. Change in the way we think of Africa. Change in the way we see African people. Change as we SEE the real opportunities. Change for more than a billion human beings. Change for Humanity.
Lunch
Exhibition | 13:00 - 14:15Lunch Discussion - Are playful surveys just fun and games?
Yellow Diamond Stage | 13:00 - 14:15Food For Thought
Are playful surveys just fun and games?
A data-driven examination of the effects of playful surveys on engagement and data quality
Annie Pettit, E2E Research, Canada
Rupa Raje, E2E Research, India
Do you want to create a playful, engaging survey even though you don't have the time or budget for full-on gamification? Don't despair! Even the most boring radio-button questions can be converted into fun questions that people love to complete.
CLICK Lunch for research buyers only
Pink Diamond Stage | 13:00 - 14:15Let's CLICK! (Clients Learning and Inspiring Clients with Knowledge).
What if We Define Media and Advertising Strategy from Best Practices?
Green Diamond Stage | Parallel | 14:15 - 15:40Chaired by: Fenny Léautier, Head of Marketing Insights & Analytics Personal Health, Philips International, Netherlands
Case study
Future Focus: Inclusion and Diversity in Advertising
Diverse Reactions to Inclusive Ads
Deepak Varma, Kantar, USA
Building an equitable future with diverse storytelling
Industry challenge
The End Of Dinosaur Advertising
Breaking new ground in measuring brand and long-term effects of marketing.
Johanna Andrén, IKEA, Canada
Karl-Oskar, Backlund, Nepa, Sweden
Learn how IKEA gets more precise insights than ever before about their marketing's effect on brand strength and sales. It's done by applying Brand Noise Reduction techniques to brand tracking data, improving the accuracy of their MMMs.
Thought leadership | Call-to-action
Sounds with Soul
How can communication be leveraged to create a stronger connection with consumers and build brands for the long term?
Ritanbara Mundrey, Nestlé, Switzerland
Creating communication that connects today and protects tomorrow
Methodological innovation
Thinking Outside the Blocks
The BBC News brand tracker story
Oliver Taylor, BBC World Service, UK
Kevin Cowan, BBC World Service, USA
A story of how a more creative and empathetic approach to survey design and using multi-lingual linguistic analysis has transformed the BBC's global new brand tracker.
What If Research Could Save The Planet?
Yellow Diamond Stage | Parallel | 14:15 - 15:40Chaired by: Diego Casaravilla, CEO & Founder, Fine Research, Argentina
Thought leadership | Call-to-action
Adding up to survival
Using conjoint analysis to unite Canadians on climate change.
James Boothroyd, EcoAnalytics, Canada
Sarah Roberton, Environics Research, Canada
Adding up to survival: How researchers teamed up with leading environmental groups to understand what policy bundles to tackle climate change and advance social justice might galvanize Canadians in support of bold action.
Case study | Qualitative eXchange
Data, Technology, People & Environment
How data led to breakthroughs in innovation & technology to impact people and the environment.
Busola (Akin-Olawore) Boyle-Komolafe, Versa Research, Nigeria
Stepping up! Insights driven Innovations to reduce waste.
Case study | Qualitative eXchange
Becoming a World's First! Making Carbon Neutrality a Reality
How Maple Leaf Foods put the consumer at the heart of its initiative to become the world’s first major food company to go carbon neutral.
Darlene Macdonald, Maple Leaf Foods, Canada
Amy Knowles, Research Strategy Group, Canada
Becoming a world's first! How Maple Leaf Foods put the consumer at the heart of its initiative to become the world's first major food company to go carbon neutral.
Networking Break
Exhibition | 15:40 - 16:20What if we are Unequivocally Unapologetic about Quality? #CatchMeIfYouCan
Green Diamond Stage | Parallel | 16:20 - 17:20Chaired by: Caroline Frankum, Global Chief Executive Officer, Profiles Division, Kantar, UK
Freeze, Fraudster!
Keeping up with the evolving methods of survey imposters
Rich Ratcliff, OpinionRoute, USA
Lisa Wilding-Brown, InnovateMR, USA
Uncover the inner workings of survey fraudsters' business of deception in this in-depth look with leading data quality experts. See first-hand fraud entrepreneurship, survey click farm operation, top technology methods, and revenue metrics.
What If Tomorrow’s Business of Insights Could Be Secured Today?
Yellow Diamond Stage | Parallel | 16:20 - 17:20Chaired by: Emily Huang, Associate Manager Consumer Insights, NielsenIQ, Taiwan
Thought leadership | Call-to-action
Embracing the Avalanche of Change
How the insight industry can constructively engage with uncertainty to meet the future with confidence
David Smith, DVL Smith, UK
Adam Riley, Decision Architects, UK
Let's stop future-proofing - trying to keep out the future - and start building resilience by constructively engaging with uncertainty. We provide a view into the insight industry's 'plausible possible futures' and what they mean us, as stakeholders
Thought leadership | Call-to-action
Fast Forward to Connected Generations
Exploring the perceptions & experiences of the generations at work to improve your workplace
Chris Hauck, HauckEye, USA
Erin Sowell, Thoughtful Research, USA
Sparking connection, understanding, and empathy across generations in the workplace!
Keynote
Yellow Diamond Stage | Plenary | 17:20 - 18:15Members' Update
Pink Diamond Stage | 18:15 - 18:45Networking Drinks
Exhibition | 18:15 - 19:30What If Accelerating Innovation Leads to Greater Impact?
Green Diamond Stage | Parallel | 9:00 - 10:30Chaired by: Emily Huang, Associate Manager Consumer Insights, NielsenIQ, Taiwan
Methodological innovation
Fast, Massive, Smart
Using machine learning to supercharge packaging innovation
Jorge Andrés Alvarado, Pontificia Universidad Javeriana, Colombia
Alejandro Salgado-Montejo, Atrianna, Colombia
Valentina, Blanco, Atrianna, Colombia
María José González, Atrianna, Colombia
Rodrigo Salgado, Atrianna, Colombia
Experience how machine learning is changing the speed and scale of the insight generation process and discover the fundamental factors that make packaging successful across categories and cultures.
Case study | Qualitative eXchange
From a Press of a Button to Human Insights
Turning constraints into a blessing in disguise in the pursuit of improving lives at home
Alessandra Grimoldi, Whirlpool, Italy
Katey Diamond, Is It a Bird, Denmark
From a press of a button to human insights - how hacking technology in ethnography accelerated the impact of behavioural and cultural insights in the pursuit of improving lives at home. Turning constraints into a blessing in disguise.
Case study | Qualitative eXchange
Human Centric Innovation... On the Edge
To develop "Experiential Snacking" solutions, Mars Wrigley looked for inspiration ON THE EDGE
Nic Umana, Mars Wrigley, USA
Thomas Troch, InSites Consulting, USA
Teaming up with leading-edge consumers, looking for semiotic codes at the edge, and getting inspired by an edgy crowd of global creatives.
Programme | Tuesday 20th September
What if associations from around the world asked young researchers to help build a better world for tomorrow?
Yellow Diamond Stage | Parallel | 9:00 - 10:25What If We Could All Contribute to a More Inclusive Future?
Green Diamond Stage | Parallel | 11:10 - 11:55Chaired by: Caroline Frankum, Global Chief Executive Officer, Profiles Division, Kantar, UK
Thought leadership / Call-to-action
The Role of Research in Powering What Matters in DEI
How Research Can Help Break the Barrier Between Meritocracy & DEI
Michaela Mora, Relevant Insights, USA
Damion Taylor, Prometheus Digital Studio, USA
Lisa Wilding-Brown, InnovateMR, USA
Kerry Edelstein, Research Narrative, USA
Addressing DEI Naysayers: "It's Stupid," "I Don't Believe You," and The Reality of Merit. The research led to a DEI communications framework organizations can use to take measurable positive action with regard to DEI.
What If We Could Stop Racism?
Green Diamond Stage | Parallel | 11:55 - 12:25Panel Discussion
Research in Diversity, Equity and Inclusion
Moderator: Manuel Garcia-Garcia, Ipsos, USA
Panelists include:
April Jeffries, Ipsos, USA
Jana Delancey, Mastercard, USA
Phillip Ryan, Ipsos Strategy 3, USA
Tina Cheng, Merill Lynch Bank of America, USA
Understanding the impact of racism and contributing to an anti-racist future, and identifying thematic areas and strategic action items to dismantle racism.
What if Online Conversations Reveal Fresh Answers for Branding Questions?
Yellow Diamond Stage | Parallel | 11:10 - 12:25Chaired by: Neha Firdous, Consumer Insights Manager, Amazon, India
Case study | Qualitative eXchange
Decoding Meaning to Drive Brand Relevance
Using anthropology and big data to understand changing consumer expectations and shape the future of brands
Michelle Gansle, McDonalds, USA
Ujwal Arkalgud, MotivBase, USA
Using a McDonald’s case study of decoding the future of brand relevance, Michelle and Ujwal will illustrate how the application of Anthropology and AI allows one to ask difficult questions and yet identify tangible and actionable answers in an agile and iterative manner.
Methodological innovation
Social Video Listening
Overcome the limits of social listening & call back with the voice of Content Creators.
Laurence Lienhard, COTY LUXURY, France
Anne Calot, The Social Wire, France
Describing a unique methodology to tap into content creators & their viral videos for leveraging relevant feedback on new fragrances, makeup and skincare product launches.
Thought leadership | Call-to-action
New Worlds Need New Words
Why we must change the language of business and marketing
Fiona McNae, Space Doctors (part of InSites Consulting), UK
Cato Hunt, Space Doctors (part of InSites Consulting), UK
The language of marketing needs a rebrand. As we start to transition to a more sustainable, equitable and regenerative future the legacy language of our industry will hold us back. Join us as we bring some provocations for a new language of progress.
Lunch
Exhibition | 12:45 - 14:00Lunch Discussion - Should moderators mirror the identity of their research recipients?
Yellow Diamond Stage | 12:45 - 14:00WIRe Lunch
Pink Diamond Stage | 12:45 - 14:00What if we Could Supercharge Media Insights with Consumer Data?
Green Diamond Stage | Parallel | 14:00 - 15:25Chaired by: Charles Wilson, Director, Consumer Insights and Analytics - North America, New Balance, USA
Methodological innovation
The Future of Privacy-Centric Advertising Measurement
How can measurement adapt to the era of privacy restrictions?
Minh Nguyen, Google, Japan
The future of privacy-centric advertising measurement is 1st party data, consented and modelled. We propose a robust measurement framework that uses no user-level data while still providing enough actionable insights for business to grow.
Methodological Innovation | Qualitative eXchange
Combining Digital With Design Methods
Agile digital research and meaningful insights for the future of bank services
Adriana Rocha, eCGlobal, USA
Claudia da Matta Furniel, Itaú Unibanco, Brazil
Thyago Simoes, Itaú Unibanco, Brazil
How to combine agile methods, research insights and introduce user’s opinions in every discovery while working in a fast-paced environment?
Methodological innovation
Customer Journey Realities
Understanding the real real purchasing behavior by analyzing Japanese consumers' online search history data in a cookie-less era
Licaco Tanaka, VALUES, Japan
Akiko Koyasu, VALUES, Japan
New insights into the purchasing process of consumers in the digital age. We categorized user insights in the purchasing process using 2.5 million online search history data and questionnaire survey, which is not possible with conventional research methods.
What If There Was No Freedom to Publish Opinion Polls?
Yellow Diamond Stage | Parallel | 14:00 -15:10A special ESOMAR and WAPOR session. Chaired by: Barry Watson, President, Environics Research, Canada
Research Industry Challenge
Freedom to Publish: Who’s Afraid of Opinion Polls?
Latest findings from ESOMAR and WAPOR’s 38 years of global data collection
Kathleen Frankovic, Professional Standards Committee, ESOMAR
David Jodice, Professional Standard Committee, WAPOR
Kseniya Kizilova, Liason Committee Chair, WAPOR
Is the freedom to conduct and report opinion polls increasing or decreasing? Every five years, ESOMAR and WAPOR (the World Association for Public Opinion Polls) have explored the global ability of those working in the field of opinion polling to conduct surveys and report on the attitudes of the public and election preferences. This will be the seventh report in the series.
What If It Was Time To Change?
Yellow Diamond Stage | Parallel | 15:10 - 15:25Call-to-action | Qualitative eXchange
Moderator Matching?
Should moderators mirror the identity of their research recipients?
Peter Totman, Jigsaw Research, UK
In this age of heightened identity consciousness and diversity sensitivity should moderators share the identity of the respondents in order to understand them and their lived experience?
Call-to-action
Are playful surveys just fun and games?
A data-driven examination of the effects of playful surveys on engagement and data quality
Annie Pettit, E2E Research, Canada
Rupa Raje, E2E Research, India
Do you want to create a playful, engaging survey even though you don't have the time or budget for full-on gamification? Don't despair! Even the most boring radio-button questions can be converted into fun questions that people love to complete.
Call-to-action
From 'So What?" To "So Why?"
Asking the right question
Grant Feller, StoryMakers, UK
Leanne Tomasevic, Truth Consulting, UK
Shift the level of insight uncovered by accessing responses that more closely mirror reality and are able to serve as a catalyst for big change.
Call-to-action
Setting International Standards in How We As An Industry Measure Demographics
Progress report from a special ESOMAR working group set up to tackle this challenge
Judith Passingham, Professional Standards Committee Chair, ESOMAR
Jon Puleston, Professional Standards Committee, ESOMAR
The most critical research information we need to accurately measure is the basic demographics of audiences. Currently there is no international standard for doing this and no established best practices. We will describe an ESOMAR project designed to address this issue and review the progress achieved.
Networking Break
Exhibition | 15:25 - 16:10Networking Discussion - The Vertical Expansion
Pink Diamond Stage | 15:25 - 16:10Research Effectiveness Award 2022
Yellow Diamond Stage | Plenary | 16:10 -17:30This prestigious global award is open for end clients/research buyers who can demonstrate the commercial or societal impact of their research investment. The award winning story may include details of a co-presenting agency partner.
Submissions are welcomed by 17 June
Keynote
Yellow Diamond Stage | Plenary | 17:30 - 18:15Gala Dinner & Dancing
20:00 - 00:30What if you could dance the night away?
ESOMAR Congress parties have become legendary…and this year is no exception …so get ready for an unforgettable evening of cuisine and conversation! This year we’re taking you to impressive Liberty Grand in Toronto.
Included with your registration.

Programme | Wednesday 21st September
What if Media Insights Fuelled Business Implications?
Green Diamond Stage | Parallel | 9:30 - 11:00Chaired by: Charles Wilson, Director, Consumer Insights and Analytics - North America, New Balance, USA
Methodological innovation
Moving Perceptions = More Revenue
Understanding how changes in customer perception can impact revenue across products
Megan Lau, Microsoft Corporation, USA
Caroline Iurillo, Microsoft Corporation, USA
How do you know if your company is pushing the right perceptions for advertising or marketing communications campaigns? Which perceptions moved yield the most revenue gains? We explored a new methodology to answer these questions.
Client view
Flip the Coin
Refreshing, rehauling, and reforming the way we understand customer behaviour
Priyanka Bhargav, Flipkart Internet, India
Malaiesswari Kiritika, , Flipkart Internet, India
Uncovering the Unspoken – Harnessing the applied neuroscience & DigiTrad segmentation.
Thought leadership | Call-to-action
From Discovery to Purchase
How to leverage research programmes to build thought leadership on commerce
Nadia Morozova, TikTok, UK
Building holistic commerce business narrative from a scaled up research programme.
Thought leadership / Call-to-action
Don't Trust Your Brand Trust Score
Why many brand trust measures are fundamentally flawed and what you should measure instead
Lyndall Spooner, Fifth Dimension Research and Consulting, Australia
Learn why consumers buy from and are loyal to brands they don't trust.
What If We Stopped Asking Questions?
Green Diamond Stage | Parallel | 11:30- 12:10A client debate. Discussion Moderator: Graeme Lawrence, Managing Partner, InSites Consulting, UK
he Esomar Best Conference Paper Award winner of 2012 was ‘Research in a world without Questions’* and it explored the extent to which researchers can uncover insight and meet client expectations without asking direct questions. They concluded that “A world entirely without questions is not on the horizon, but the reign of the question in research has ended and we should celebrate that”.
10 years on the debate in the industry on the role of questions continually heightens – especially recently amongst suppliers and agencies on LinkedIn!
The ESOMAR Best Conference Paper Award winner of 2012 was ‘Research in a world without Questions’* and it explored the extent to which researchers can uncover insight and meet client expectations without asking direct questions. They concluded that “A world entirely without questions is not on the horizon, but the reign of the question in research has ended and we should celebrate that”.
10 years on the debate in the industry on the role of questions continually heightens – especially recently amongst suppliers and agencies on LinkedIn
Join us to hear the perspective from Senior Insight Leaders who are responsible for making a commercial impact – has a world without questions become more of a reality for them? Are they celebrating that? To what extent do they feel we are closer to a world without questions??
‘* By Tom Ewing & Bob Pankauskas
Closing Keynote and Awards
Green Diamond Stage | 12:10-13:15Farewell Drinks
13:15 - 14:00Your expert Programme Committee
The high quality of the content at every Congress is made possible by the hard work of the Congress Programme Committee, who review the papers and presentations submitted to deliver the best possible insights for you.
Graeme Lawrence
Managing Partner at InSites ConsultingBarry Watson
President at EnvironicsCaroline Frankum
Global CEO Profiles Division at KantarCharles Wilson
Director CI & Analytics at New BalanceDiego Casaravilla
Founder at Fine ResearchBeen in the international market research business for 20 years,
Has founded and still fully manages Fine Research, the largest independent MR data collection network in Latin America with offices in Brazil, Mexico, Colombia, Argentina and Uruguay. The agency focuses in consumer, healthcare and b2b fielding.
Created in 2008, Fine Panel, the first and largest medical panel in LatAm, with over 60,000 active panel members in the main 6 countries in the region.
Has published books, and articles in leading industry magazines related to MR and also to broader Social Sciences topics (racism, migration, etc.)
Emily Huang
Associate Manager at NielsenFenny Léautier
Head MI & Analytics Personal Health at PhilipsQuick chat with the committee
Get a sneak peek
ESOMAR Members save on Congress!
Congress may only last a few days but we want you to be a part of the Insights community for longer. That is why we have discounted the ticket if you decide to become an ESOMAR Member: purchase both and it's less than a standard ticket.
Your ESOMAR Membership will entitle you to discounts from reports and publications to online courses, access to the ESOMAR Resource Library and the ESOMAR Membership Mark, signifying your commitment to the ICC/ESOMAR Code of Conduct.
Want to support the event?
We're on the lookout for business partners interested in sponsoring our community's biggest event. Don't miss the opportunity to get your brand on the leading stage for Insights and Analytics professionals. Reach out to find out how we can work together to achieve your goals. Join the Congress sponsors list and boost your global reach!
*While we hope to host you in Toronto, this will of course be subject to prevailing COVID-19 measures.