Early Bird Fee for Congress until 24 June!

10 young researchers take centre stage at the Congress to WOW you! Each has only 60 seconds to pitch their idea! Attendees will vote for the best pitchers, who will then be invited back on stage Tuesday to share their ideas in a longer presentation.

Chaired by: Neha Firdous, Consumer Insights Manager, Amazon, India

Thought leadership | Call-to-action

Do Androids Dream of Electric Research?
How should the Research and Insights Industry prepare for the adoption of Artificial Intelligence?

• Mike Cooke, Legal Affairs Committee Chair, ESOMAR

• Judith Passingham, Professional Standards Committee Chair, ESOMAR

Artificial intelligence has been described as ‘the most profound change in human history’ [REITH Lecture series on AI by Stuart Russell]. The Chairs of ESOMAR’s Legal Affairs and Professional Standards Committees don’t pull their punches in stating how they think the industry needs to prepare itself for the multiple challenges coming in our direction, both ethically and practically.

Thought leadership | Call-to-action

Hello DIA! What Do You Think About My Hypotheses?      
Build a fact-based hypothesis and power your research design with an AI-based Digital Insight Assistant (DIA).                      

• Bryson Mwamburi, Kantar, Kenya

• Dharmendra Jain, Kantar, Kenya

An AI-based voice assistant that provides a quick check on key trends, performance indicators by demographics, products and categories information, and helps formulate a fact-based hypothesis and research design.

Thought leadership | Call-to-action

Algorithms for Glocal Effectiveness 
The orchestration of data science, business knowledge, and storytelling that repositioned human Insights

• Begonia Faifan, The Coca-Cola Company LatAm, Mexico

• Patricia Olivares, The Coca-Cola Company Latam, Mexico

• Javier Quinones, Foster & Flow, New Zealand

An approach that boosts research effectiveness by 30% while taking a step beyond storytelling, inviting internal clients to dance to the tune of insights 'composed' through data science. Literally.

Methodological innovation     

Data Fusion
Enhanced Survey Sampling and Market Research Applications  

• Mansour Fahimi, Marketing Systems Group, USA

Enhancing customer databases by fusing ancillary data can produce rich empirical foundations for unearthing actionable intelligence to improve profitability, beyond what basic statistics could otherwise be produced from meagre customer data.

Chaired by: Emily Huang, Associate Manager Consumer Insights, NielsenIQ, Taiwan

Case study | Qualitative eXchange

Financial Security in the Unsafe World
Can human insights help make migrants feel at home when abroad?            

• Karolina Kozłowska, mBank, Poland

• Piotr Idzik, MASMI, Poland

Imagine having money that you cannot spend. You can't open a bank account, and can't pay online. You can purchase goods for cash only at best. Your choices are limited. You stand out. That's the financial reality of many migrants. Financial inclusion? Babble!

Case study | Qualitative eXchange

Imagine a World
Ending Period Shaming in East Africa, and Beyond, for Good       

• Amelie Truffert, Ordinary Differences, South Africa

Imagine a world where the taboo around menstruation was a thing of the past. Imagine a world where girls can thrive, irrespective of their period. Imagine these girls, confidence restored, and the impact this could have on their empowerment.

Case study | Qualitative eXchange 

Combining Conversational AI & Psychology
Understanding entire populations through in-depth interviews at scale

• Dr. Liraz Margalit, Topicx, Israel

A new dimension in consumer understanding: Combining conversational AI & Psychology for understanding entire populations through in-depth interviews at scale

Thought leadership / Call-to-action    

Research Means Change...For Africa          
What if? we build a better continent? no, a better world - through research?

• Ndeye Diagne, Kantar, Nigeria

A 360° study that triggers change. Change in the way we think of Africa. Change in the way we see African people. Change as we SEE the real opportunities. Change for more than a billion human beings. Change for Humanity.

Chaired by: Fenny Léautier, Head of Marketing Insights & Analytics Personal Health, Philips International, Netherlands

Case study

Future Focus: Inclusion and Diversity in Advertising
Diverse Reactions to Inclusive Ads

• Deepak Varma, Kantar, USA

Building an equitable future with diverse storytelling

Industry challenge

The End Of Dinosaur Advertising
Breaking new ground in measuring brand and long-term effects of marketing.

• Johanna Andrén, IKEA, Canada

• Karl-Oskar, Backlund, Nepa, Sweden

Learn how IKEA gets more precise insights than ever before about their marketing's effect on brand strength and sales. It's done by applying Brand Noise Reduction techniques to brand tracking data, improving the accuracy of their MMMs.

Thought leadership | Call-to-action

Sounds with Soul
How can communication be leveraged to create a stronger connection with consumers and build brands for the long term?

• Ritanbara Mundrey, Nestlé, Switzerland

Creating communication that connects today and protects tomorrow

Methodological innovation

Thinking Outside the Blocks
The BBC News brand tracker story

• Oliver Taylor, BBC World Service, UK

• Kevin Cowan, BBC World Service, USA

A story of how a more creative and empathetic approach to survey design and using multi-lingual linguistic analysis has transformed the BBC's global new brand tracker.

Chaired by: Diego Casaravilla, CEO & Founder, Fine Research, Argentina

Thought leadership | Call-to-action

Adding up to survival
Using conjoint analysis to unite Canadians on climate change.       

• James Boothroyd, EcoAnalytics, Canada

• Sarah Roberton, Environics Research, Canada

Adding up to survival: How researchers teamed up with leading environmental groups to understand what policy bundles to tackle climate change and advance social justice might galvanize Canadians in support of bold action.

Case study | Qualitative eXchange

Data, Technology, People & Environment       
How data led to breakthroughs in innovation & technology to impact people and the environment.

• Busola (Akin-Olawore) Boyle-Komolafe, Versa Research, Nigeria

Stepping up! Insights driven Innovations to reduce waste.

Case study | Qualitative eXchange

Becoming a World's First! Making Carbon Neutrality a Reality
How Maple Leaf Foods put the consumer at the heart of its initiative to become the world’s first major food company to go carbon neutral.

• Darlene Macdonald, Maple Leaf Foods, Canada

• Amy Knowles, Research Strategy Group, Canada

Becoming a world's first! How Maple Leaf Foods put the consumer at the heart of its initiative to become the world's first major food company to go carbon neutral.

Chaired by: Caroline Frankum, Global Chief Executive Officer, Profiles Division, Kantar, UK

Freeze, Fraudster!

Keeping up with the evolving methods of survey imposters   

• Rich Ratcliff, OpinionRoute, USA

• Lisa Wilding-Brown, InnovateMR, USA

Uncover the inner workings of survey fraudsters' business of deception in this in-depth look with leading data quality experts. See first-hand fraud entrepreneurship, survey click farm operation, top technology methods, and revenue metrics.

Chaired by: Emily Huang, Associate Manager Consumer Insights, NielsenIQ, Taiwan

Thought leadership | Call-to-action

Embracing the Avalanche of Change
How the insight industry can constructively engage with uncertainty to meet the future with confidence                 

• David Smith, DVL Smith, UK

• Adam Riley, Decision Architects, UK

Let's stop future-proofing - trying to keep out the future - and start building resilience by constructively engaging with uncertainty. We provide a view into the insight industry's 'plausible possible futures' and what they mean us, as stakeholders

Thought leadership | Call-to-action

Fast Forward to Connected Generations
Exploring the perceptions & experiences of the generations at work to improve your workplace

• Chris Hauck, HauckEye, USA

• Erin Sowell, Thoughtful Research, USA

Sparking connection, understanding, and empathy across generations in the workplace!

Chaired by: Emily Huang, Associate Manager Consumer Insights, NielsenIQ, Taiwan

Methodological innovation

Fast, Massive, Smart
Using machine learning to supercharge packaging innovation                      

• Jorge Andrés Alvarado, Pontificia Universidad Javeriana, Colombia

• Alejandro Salgado-Montejo, Atrianna, Colombia

• Valentina, Blanco, Atrianna, Colombia

• María José González, Atrianna, Colombia

• Rodrigo Salgado, Atrianna, Colombia

Experience how machine learning is changing the speed and scale of the insight generation process and discover the fundamental factors that make packaging successful across categories and cultures.

Case study | Qualitative eXchange

From a Press of a Button to Human Insights          
Turning constraints into a blessing in disguise in the pursuit of improving lives at home

• Alessandra Grimoldi, Whirlpool, Italy

• Katey Diamond, Is It a Bird, Denmark

From a press of a button to human insights - how hacking technology in ethnography accelerated the impact of behavioural and cultural insights in the pursuit of improving lives at home. Turning constraints into a blessing in disguise.

Case study | Qualitative eXchange

Human Centric Innovation... On the Edge
To develop "Experiential Snacking" solutions, Mars Wrigley looked for inspiration ON THE EDGE

• Nic Umana, Mars Wrigley, USA

• Thomas Troch, InSites Consulting, USA

Teaming up with leading-edge consumers, looking for semiotic codes at the edge, and getting inspired by an edgy crowd of global creatives.

Chaired by: Caroline Frankum, Global Chief Executive Officer, Profiles Division, Kantar, UK

Thought leadership / Call-to-action

The Role of Research in Powering What Matters in DEI     
How Research Can Help Break the Barrier Between Meritocracy & DEI          

• Michaela Mora, Relevant Insights, USA

• Damion Taylor, Prometheus Digital Studio, USA

• Lisa Wilding-Brown, InnovateMR, USA

• Kerry Edelstein, Research Narrative, USA

Addressing DEI Naysayers: "It's Stupid," "I Don't Believe You," and The Reality of Merit. The research led to a DEI communications framework organizations can use to take measurable positive action with regard to DEI.

Panel Discussion

Research in Diversity, Equity and Inclusion
Moderator: Manuel Garcia-Garcia, Ipsos, USA

Panelists include:

• April Jeffries, Ipsos, USA

• Jana Delancey, Mastercard, USA

• Phillip Ryan, Ipsos Strategy 3, USA

• Tina Cheng, Merill Lynch Bank of America, USA

Understanding the impact of racism and contributing to an anti-racist future, and identifying thematic areas and strategic action items to dismantle racism.

Chaired by: Neha Firdous, Consumer Insights Manager, Amazon, India

Case study | Qualitative eXchange

Decoding Meaning to Drive Brand Relevance         
Using anthropology and big data to understand changing consumer expectations and shape the future of brands

• Michelle Gansle, McDonalds, USA

• Ujwal Arkalgud, MotivBase, USA

Using a McDonald’s case study of decoding the future of brand relevance, Michelle and Ujwal will illustrate how the application of Anthropology and AI allows one to ask difficult questions and yet identify tangible and actionable answers in an agile and iterative manner. 

Methodological innovation     

Social Video Listening
Overcome the limits of social listening & call back with the voice of Content Creators.

• Laurence Lienhard, COTY LUXURY, France

• Anne Calot, The Social Wire, France

Describing a unique methodology to tap into content creators & their viral videos for leveraging relevant feedback on new fragrances, makeup and skincare product launches.

Thought leadership | Call-to-action

New Worlds Need New Words          
Why we must change the language of business and marketing    

• Fiona McNae, Space Doctors (part of InSites Consulting), UK

• Cato Hunt, Space Doctors (part of InSites Consulting), UK

The language of marketing needs a rebrand. As we start to transition to a more sustainable, equitable and regenerative future the legacy language of our industry will hold us back. Join us as we bring some provocations for a new language of progress.

Chaired by: Charles Wilson, Director, Consumer Insights and Analytics - North America, New Balance, USA

Methodological innovation

The Future of Privacy-Centric Advertising Measurement  
How can measurement adapt to the era of privacy restrictions?        

• Minh Nguyen, Google, Japan

The future of privacy-centric advertising measurement is 1st party data, consented and modelled. We propose a robust measurement framework that uses no user-level data while still providing enough actionable insights for business to grow.

Methodological Innovation | Qualitative eXchange

Combining Digital With Design Methods
Agile digital research and meaningful insights for the future of bank services

• Adriana Rocha, eCGlobal, USA

• Claudia da Matta Furniel, Itaú Unibanco, Brazil

• Thyago Simoes, Itaú Unibanco, Brazil

How to combine agile methods, research insights and introduce user’s opinions in every discovery while working in a fast-paced environment? 

Methodological innovation

Customer Journey Realities
Understanding the real real purchasing behavior by analyzing Japanese consumers' online search history data in a cookie-less era

• Licaco Tanaka, VALUES, Japan

• Akiko Koyasu, VALUES, Japan

New insights into the purchasing process of consumers in the digital age. We categorized user insights in the purchasing process using 2.5 million online search history data and questionnaire survey, which is not possible with conventional research methods.

A special ESOMAR and WAPOR session. Chaired by: Barry Watson, President, Environics Research, Canada

Research Industry Challenge

Freedom to Publish: Who’s Afraid of Opinion Polls?
Latest findings from ESOMAR and WAPOR’s 38 years of global data collection

• Kathleen Frankovic, Professional Standards Committee, ESOMAR

• David Jodice, Professional Standard Committee, WAPOR

• Kseniya Kizilova, Liason Committee Chair, WAPOR

  
  

Is the freedom to conduct and report opinion polls increasing or decreasing? Every five years, ESOMAR and WAPOR (the World Association for Public Opinion Polls) have explored the global ability of those working in the field of opinion polling to conduct surveys and report on the attitudes of the public and election preferences. This will be the seventh report in the series.

Call-to-action | Qualitative eXchange

Moderator Matching?
Should moderators mirror the identity of their research recipients?

• Peter Totman, Jigsaw Research, UK

In this age of heightened identity consciousness and diversity sensitivity should moderators share the identity of the respondents in order to understand them and their lived experience?

Call-to-action

Are playful surveys just fun and games?
A data-driven examination of the effects of playful surveys on engagement and data quality

• Annie Pettit, E2E Research, Canada

• Rupa Raje, E2E Research, India

Do you want to create a playful, engaging survey even though you don't have the time or budget for full-on gamification? Don't despair! Even the most boring radio-button questions can be converted into fun questions that people love to complete.

Call-to-action

From 'So What?" To "So Why?"
Asking the right question

• Grant Feller, StoryMakers, UK

• Leanne Tomasevic, Truth Consulting, UK

Shift the level of insight uncovered by accessing responses that more closely mirror reality and are able to serve as a catalyst for big change.

Call-to-action

Setting International Standards in How We As An Industry Measure Demographics
Progress report from a special ESOMAR working group set up to tackle this challenge

• Judith Passingham, Professional Standards Committee Chair, ESOMAR

• Jon Puleston, Professional Standards Committee, ESOMAR

The most critical research information we need to accurately measure is the basic demographics of audiences. Currently there is no international standard for doing this and no established best practices. We will describe an ESOMAR project designed to address this issue and review the progress achieved.

This prestigious global award is open for end clients/research buyers who can demonstrate the commercial or societal impact of their research investment. The award winning story may include details of a co-presenting agency partner.

Submissions are welcomed by 17 June

Chaired by: Charles Wilson, Director, Consumer Insights and Analytics - North America, New Balance, USA

Methodological innovation

Moving Perceptions = More Revenue
Understanding how changes in customer perception can impact revenue across products

• Megan Lau, Microsoft Corporation, USA

• Caroline Iurillo, Microsoft Corporation, USA

How do you know if your company is pushing the right perceptions for advertising or marketing communications campaigns? Which perceptions moved yield the most revenue gains? We explored a new methodology to answer these questions.

Client view      

Flip the Coin  
Refreshing, rehauling, and reforming the way we understand customer behaviour

• Priyanka Bhargav, Flipkart Internet, India

• Malaiesswari Kiritika, , Flipkart Internet, India

Uncovering the Unspoken – Harnessing the applied neuroscience & DigiTrad segmentation.

Thought leadership | Call-to-action    

From Discovery to Purchase 
How to leverage research programmes to build thought leadership on commerce

• Nadia Morozova, TikTok, UK

Building holistic commerce business narrative from a scaled up research programme.

Thought leadership / Call-to-action    

Don't Trust Your Brand Trust Score 
Why many brand trust measures are fundamentally flawed and what you should measure instead             

• Lyndall Spooner, Fifth Dimension Research and Consulting, Australia

Learn why consumers buy from and are loyal to brands they don't trust.

A client debate. Discussion Moderator: Graeme Lawrence, Managing Partner, InSites Consulting, UK

he Esomar Best Conference Paper Award winner of 2012 was ‘Research in a world without Questions’* and it explored the extent to which researchers can uncover insight and meet client expectations without asking direct questions. They concluded that “A world entirely without questions is not on the horizon, but the reign of the question in research has ended and we should celebrate that”. 

10 years on the debate in the industry on the role of questions continually heightens – especially recently amongst suppliers and agencies on LinkedIn!

The ESOMAR Best Conference Paper Award winner of 2012 was ‘Research in a world without Questions’* and it explored the extent to which researchers can uncover insight and meet client expectations without asking direct questions. They concluded that “A world entirely without questions is not on the horizon, but the reign of the question in research has ended and we should celebrate that”.

10 years on the debate in the industry on the role of questions continually heightens – especially recently amongst suppliers and agencies on LinkedIn

Join us to hear the perspective from Senior Insight Leaders who are responsible for making a commercial impact – has a world without questions become more of a reality for them? Are they celebrating that? To what extent do they feel we are closer to a world without questions??

‘* By Tom Ewing & Bob Pankauskas