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If you would like to join the Coordinating Group as a Member, please submit your application here: email@example.com
Coordinating Group Members:
Ray PoynterPresident at ESOMAR
Ray has spent the last 45 years at the intersection of insights, research, and new thinking. Ray has held director-level positions with companies such as The Research Business, IntelliQuest, Millward Brown, and Vision Critical. Ray is committed to the research and insights industry, having been a member of ESOMAR for over 30 years and a fellow of the MRS.
In recent years Ray’s work has focused on training, writing, speaking and sharing. Ray has run training workshops for a variety of national and international organisations, including RANZ, TRS, JMRA, MRS and ESOMAR. Ray has written textbooks, taught at Saitama and Nottingham Universities, regularly blogs, and is active on social media.
In 2023, Ray was elected President of ESOMAR.
Dharmendra JainDirector of Operations, Kenya at Kantar
Alina SERBANICA, PhDESOMAR Representative, Senior Vice-President at Ipsos
Alina Serbanica is Senior Vice President at Ipsos, leading the worldwide Total Operations Data Privacy inside the company.
She has over 30 years of experience in market research and her broader expertise on both online and offline, on delivering market research services and on handling global online operations represent her great asset for dealing with the new data privacy environment, under a very dynamic pace technology, big data, social media, passive data collection and artificial intelligence have nowadays. Alina is member of the International Association of Privacy Professionals (IAPP) and she is part of the ESOMAR Liaisons taskforce in the International Organisation for Standardisation (ISO), working in the Technical Committee dealing with the ISO 20252 for Market Research.
Since April 2023, Alina is Member of the ESOMAR Council (Board of Directors) for the 2023 – 2024 elected mandate. Previously, between 2010 and 2023, she served as the ESOMAR Representative in Romania, and she is co-founder member of The Romanian Society of Marketing and Public Opinion Research (SORMA), currently the President of SORMA.
Corrine MoyESOMAR Council Member
Corrine Moy is a widely renowned expert in the marketing & data science space, with a track record for innovation and excellence. She currently leads the global Marketing & Data Science practice at GfK, managing a network of over 100 science professionals.
Corrine is a regular contributor to industry conferences and publications, with many awards for this work. She has a long history of teaching, both science and research topics, for the UK-based Market Research Society and for many other research institutes. I have developed innovations in many areas of marketing/data science and research, most latterly an award-winning modular survey methodology, a hybrid research design approach, as well as a unique approach to measuring brand equity. I am keen to bring this experience to the ESOMAR mission.
Dr Liubov RuchinskayaGlobal Consumer Insights Director, Switzerland at Electrolux
Joaquim BretchaDirector General at ESOMAR
Joaquim Bretcha is ex-officio President of ESOMAR and an Economist at the Universitat Autònoma de Barcelona. A current ESOMAR Council member, he has created and expanded the International Business Unit at Netquest since 2010. Both responsibilities give him the ability to stay permanently in touch with the international community of market research andstay tuned to the latest market developments.
Previously, he has served as Director of Marketing and Purchases at Auchan supermarkets in Spain, Retail Director at Kantar Worldpanel Spain and Merchandising Director at Carrefour supermarkets in Spain. Most recently he has co-founded the NGO “Health us Nepal” to bring health to the remote region of Humla and has had the experience of being a TEDx Talker in England.
Dan FleetwoodPresident of Research and Insights at QuestionPro
Dan Fleetwood is President of Research and Insights at QuestionPro. A research veteran, Dan is also an ESOMAR Ambassador and a member of MRII’s Board of Directors.
Claudio GennaroLegal and Public Affairs Manager at ESOMAR
Claudio joined ESOMAR as Senior Advocacy Programmes Coordinator. In this capacity he is responsible for coordinating our data protection and privacy advocacy efforts as well as coordinating our compliance support services known as ESOMAR Plus.
Claudio is a certified information privacy professional (CIPP/E) with a background in law, international relations and technology. Prior to joining ESOMAR, he also worked as a data privacy analyst at Tesla and compliance officer in several marketing agencies.
Xabier PalacioESOMAR Staff, Senior Manager Intelligence Unit at ESOMAR
Xabier is Senior Industry Analyst at ESOMAR and coordinates the production of reports, such as ESOMAR's flagship Global Market Research besides analysing global trends within market research, improving established publications and producing new ones to increase the value for our members and the industry.
Originally from Spain, Xabier has been living in the Netherlands for a number of years, where he studied a Master in International Economics followed by a Master in Marketing at the Erasmus University of Rotterdam. He is fluent in Spanish and English, has a decent command of Dutch, and loves music about as much as analysis.
Judith PassinghamESOMAR Committee Member, Chair of the Professional Standards Committee at ESOMAR
Judith Passingham has worked in the Market Research industry for over 35 years, in many different roles from General Management, Client Account Leadership, Service Development, to Sales and Operations – on a Global and European basis.
She started her career at the British Market Research Bureau working on the TGI and various media measurements, then working at AGB, subsequently TNS where she ran the UK and then global panel division as CEO of ‘Worldpanel ‘ and as Joint CEO of Europanel – a joint venture between TNS and GFK.
Judith was appointed CEO of TNS Europe and then following the WPP acquisition of TNS oversaw the integration of RI and TNS in Northern and Eastern Europe. In 2014 Judith joined Ipsos to run its Access Panel services where she drove service integration into one global entity, launched device agnostic interviewing and programmatic sampling.
In 2016 she took on responsibility for Ipsos’s Operational capability. She retired in 2019 and volunteers for Pilotlight and for the Maple Lodge Nature Reserve. In January 2020 she was appointed as Chair of the Professional Standards Committee for ESOMAR.
Kim SmouterESOMAR Committee Member, Chair of ESOMAR's Legal Affairs Committee at ENAR
Kim L. Smouter Umans is currently ESOMAR's Chair of the Legal Affairs Committee. Kim L. Smouter Umans is also Director General of the European Network Against Racism (ENAR), having joined the organisation in March 2022. Kim previously worked as ESOMAR’s Head of Public Affairs and Professional Standards, where he led ESOMAR's efforts championing the value of market, opinion and social research and data analytics.
Kim also served a stint as Secretary General of the European Network of National Civil Society Associations. As its first Secretary General, Kim laid the foundations for securing its role and its future as one of Europe’s leading bodies defending the interests of the non-profit sector by bringing together over 20 national civil society infrastructure platforms.
He has also served in various policy roles working for the North-East England Office in Brussels and in the European Parliament, working in the fields of social policy, education, and employment.
He holds a master’s degree in European Public Affairs and a bachelor’s degree in European Studies and is a graduate of the University of Maastricht.
Sue YorkHead of Training & Development at The Research Society
Sue is the Head of Training and Development for the Research Society in Australia and is passionate about helping people develop the research skills they will need for a bright future and enjoys working at the intersection of research and learning.
Sue has a long history of being interested in the future of research and applying new technology to research to create better outcomes. She is one of the founders of NewMR and co-author of “The Handbook of Mobile Market Research” and co-editor and curator of the ESOMAR book, “Answers to Contemporary Market Research Questions” and author of numerous papers, articles, presentations, and webinars.
ESOMAR Corporate Member and and participant in ESOMAR CLICK (client only) series
Germaine ReyesCEO/President at Synergy Market Research
Roland ArabomeManaging Consultant/CEO at PRL Research
Dr Parves KhanESOMAR Staff, CEO ESOMAR at ESOMAR
With 28 years under her belt, Dr Parves Khan, DG of ESOMAR is an insight leader with executive level experience from a range of sectors, including FTSE 100 companies. Her client-side experience includes leading global insights and analytics across INTO Global and Pearson’s portfolio of services, driving education, technology and product innovation in core markets. During her tenure at digital-first insurance company Ageas, she transformed the insight function into an analytical powerhouse. Khan also brings agency-side experience, running her own research consultancy for six years and supporting a wide array of private- and public-sector clients.
Nikki LavoieESOMAR Council Member, Vice-President at ESOMAR, Founder & CEO at MindSpark Research
Nikki is ESOMAR Vice-President.
Nikki is a spirited and intuitive researcher who translates her passion for understanding people into strategic insight. She has focused largely on combining ethnographic and digital techniques in a cross-cultural context, as a result of her years spent in the US and as an expat living in Paris.
In addition to her role on ESOMAR Council, Nikki also sits on the Board of the AQR (Association of Qualitative Research). She has been presenting on topics like agile qualitative research, culture & linguistics and DEI (diversity, equality and inclusion) for over 15 years.
Ravinder RoopraCPO/DPO Head of Privacy at Kantar
Melanie CourtrightChief Executive Officer at Insights Association
Melanie serves as the Chief Executive Officer at the Insights Association. As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage by investing in quality standards, legal and business advocacy, education, certification and direct support that enables our members to thrive in an evolving industry and drive business impact.
Melanie has spent more than 25 years designing, executing, and interpreting research for agencies and corporations, and is an industry voice in market research for quality, trends and the next generation of data collection. Known as an expert methodologist, she started her career at a full-service research firm in Dallas where she spent ten years developing her strong research background. She then followed that with a decade specializing in all forms of digital research including online, mobile and social. Melanie has successfully developed and launched leading sampling platforms, routers, methodology best practices, panels and research products.
Melanie contributes to standards and codes of conduct, is heavily involved in chairing and speaking at industry events, and is an award winning writer, researcher, and voice of data quality and best practices.
Adriana RochaCo-founder & CEO at EcGlobal
Gregg ArchibaldManaging Partner at Gen2 Advisors
Raymond CyrManaging Director at Semeon Analytics
Lucy DavisonFounder & Managing Director at Keen as Mustard
Lucy is the Founder and Managing Director of Keen as Mustard Marketing with over 30 years of experience in B2B marketing, strategy and communications. She is a sought after keynote speaker and has written extensively for The Financial Times, The Independent, Marketing Week and Retail Week and judged the AQR and Market Research Awards. She is also a former Council Member of ESOMAR.
Karen LynchHead of Content at Greenbook
Steve MastChief Product Officer at Sago
Renee SmithEVP Global Solutions at Toluna
Kathy JoeESOMAR Staff, Consultant to ESOMAR PSC at ESOMAR
Kathy Joe served for many years as Director of International Standards and Public Affairs at ESOMAR before retiring in 2016. She currently still works periodically for ESOMAR as its Editorial Consultant for Research World.
Prior to working for ESOMAR, Kathy worked at The Economist and Euromoney and gained a BSc Hons in Politics and Sociology from the University of Southampton in the UK.
With a passion for research and insights and long experience in working with global teams to formulate editorial content, privacy policies and professional standards, she has worked with research professionals from around the world on far-ranging topics including innovation and best practice in consumer insights, knowledge and strategy.
As ESOMAR Director of International Standards, Kathy led the development and promotion of global research codes and privacy guidelines.
She volunteers for projects with NGOs such as Amnesty International and is a Board Member and Secretary of Dance Connects.
Rebecca WestGlobal President, Research Services Group at CiviCom
Scott SwigartSVP, Technology Group at Shapiro+Raj
Benjamin de Seingalt, Esq.Director of Compliance and Privacy at MarketVision Research
Sjoerd KoornstraSenior CMI Professional, Partner at The House of Insights
Supporting Group Members
Dominique ServantESOMAR Committee Member, Chair of the Associations Executive Committee at ESOMAR
Graduating with a BA in classical studies, Dominique has spent her entire career (more than 40 years) with Adetem, based in Paris (France). Founded in 1954, Adetem is the most important Association of marketers and market researchers in France.
At Adetem, Dominique successively held the positions of Documentalist, External Relations Officer and Sub-editor of the Revue Française du Marketing (operational marketing research journal, created in 1956 and published until 2018). As a member of the Editorial Board, she worked alongside the best French specialists in market research and marketing.
She was then promoted to the position of Managing Director of Adetem for 20 years, contributing with the Board of Directors and the permanent team to the development and diversification of the services offered by the Association.
Since 2017, after her retirement, she has been working for ESOMAR with the Government Affairs and Professional Standards Team and is currently Chair of the Associations Executive Committee (AEC), in charge of developing and strengthening the links of ESOMAR with national associations, worldwide.