We offer you a rich library of guidance to boost the quality of your activities. From our standard-setting ICC/ESOMAR Code and guidelines or practical documents to help you get the most out of your data-driven projects.
Members benefit from additional custom support via our helpdesk and community hub.
Free-to-use, best-in-class, and all for you
Working on international projects that use data or analytics to generate important insights can be quite challenging. Whether you're executing these projects, supervising them, or are the person using the outcomes, our Code and our guidelines can come in handy.
Drafted by international project teams and renowned experts, our guidance was crafted for you by your peers and is freely shared to raise standards and public trust and confidence. As a member, you can contribute to the drafting and shaping of these guidance documents.
Identify your key responsibilities.
Our guidelines, developed in collaboration with our network of partners, including the ICC and Global Business Research Network (GRBN), set the international standards for ethical and professional conduct when carrying data-driven projects to help you meet key expectations.
The Re-use of Secondary Data guideline aims to assist you to stay ahead of the curve whilst keeping you on the right side of ethical and legal requirements.
Join us in shaping the future global norms and practices to reuse data in analytics and insights. Help craft fit-for-purpose guidance that flags the issues you need to plan for and recommendations you can apply globally.
Mutual Rights and ResponsibilitiesOutlining the rights and responsibilities of end-users and providers
Get the best start
This collection of practical guidance aims to ensure you are asking the right questions at the start, during and after your data-driven projects so that you and your organisation can make use of the best insights.
Responsive to your needs, the community and its experts frequently update our core guidance documents with emerging practices and issue guidance on specific, emerging hot topics.
Opinion Polls and Published Surveys
ESOMAR has guidelines for professionals to maintain trust and confidence in opinion polls. These guidelines are drafted with the World Association of Public Opinion Research (WAPOR). Use our guide to ensure your opinion polling project meets international norms:
General Data Protection Regulation (GDPR)
If you are responsible for collecting and analysing personal data, the introduction of the General Data Protection Regulation by the European Union encourages you to review your practices to ensure you remain compliant continually.
Allow us to help you on top of these requirements. Our guidance translates the complex legislation in the context faced by insights and analytics professionals and organisations: