We offer you a rich library of guidance to boost the quality of your activities. From our standard-setting ICC/ESOMAR Code and guidelines or practical documents to help you get the most out of your data-driven projects.
Members benefit from additional custom support via our helpdesk and community hub.
Free-to-use, best-in-class, and all for you
Working on international projects that use data or analytics to generate important insights can be quite challenging. Whether you're executing these projects, supervising them, or are the person using the outcomes, our Code and our guidelines can come in handy.
Drafted by international project teams and renowned experts, our guidance was crafted for you by your peers and is freely shared to raise standards and public trust and confidence. As a member, you can contribute to the drafting and shaping of these guidance documents.
Identify your key responsibilities.
Our guidelines, developed in collaboration with our network of partners, including the ICC and Global Business Research Network (GRBN), set the international standards for ethical and professional conduct when carrying data-driven projects to help you meet key expectations.
Our guidance to ensure the success of your international projects which involve the participation of these categories of our populations
Get the best start
This collection of practical guidance aims to ensure you are asking the right questions at the start, during and after your data-driven projects so that you and your organisation can make use of the best insights.
Helping users and buyers of tools and services for unstructured data to ask the right questions to their suppliers and increase the success of your projects right from the start.
This checklist translates complex data protection laws into key requirements for data collectors and users. Use it to build a comprehensive compliance programme with greater confidence.
Responsive to your needs, the community and its experts frequently update our core guidance documents with emerging practices and issue guidance on specific, emerging hot topics.
Artificial IntelligenceExploring the potential for groundbreaking technology
Investigating the applications and implications for technology that promises to change the world, and ensuring the ethical development and deployment of AI solutions.
Bringing together and co-creating guidance with your peers reflects the growing interest in capturing data to measure the organisation's inclusiveness and the need to respect all participants.
Sharing insights and guidance to help our sector and the wider world navigate these unprecedented times and emerge stronger and wiser for the future.
Opinion Polls and Published Surveys
ESOMAR has guidelines for professionals to maintain trust and confidence in opinion polls. These guidelines are drafted with the World Association of Public Opinion Research (WAPOR). Use our guide to ensure your opinion polling project meets international norms:
Helping professionals to conduct opinion polling and published surveys in an ethical and professional way, and to boost trust and confidence with members of the public.
Your questions about opinion polls answered by the world's leading experts on polls and tips to help you judge their quality
General Data Protection Regulation (GDPR)
If you are responsible for collecting and analysing personal data, the introduction of the General Data Protection Regulation by the European Union encourages you to review your practices to ensure you remain compliant continually.
Allow us to help you on top of these requirements. Our guidance translates the complex legislation in the context faced by insights and analytics professionals and organisations: