Global Prices Study
The Global Prices Study provides an overview of the price of research worldwide and examines differences between countries, types of research projects, and methodology over time.
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The ESOMAR Global Prices Study is a unique guide to planning and purchasing insights and analytics for providers and end-users alike.
For more than 20 years, this biennial comparative analysis has supported you by providing one of the essential yardsticks in your profession. Use this report to ensure you're getting a fair price for the work you commission or not pricing your projects out of the market.
This report, worth €500, is available free of charge to all ESOMAR members.
Latest release
ESOMAR Global Prices Study 2023The file also includes the excel tool that allows you to extract the data from the study and do your own comparative price analysis.
Interested in our previous reports?
To order reports from before 2015, please email us at info@esomar.org.
For both suppliers and buyers of market research, the ESOMAR Global Prices Study is an essential element of any reference library. Its unique content provides an exclusive insight into how research pricing has adapted to the ever-increasing technology imperative AND the unforeseen global pandemic; as a result, it offers unrivalled guidance in the planning and purchasing of primary data collection projects.
Want to get better insight into the report?
Here is a selection of articles based on the Global Prices Study.
The Global Prices Study 2018 uses a set of dummy projects for which participating agencies prepare bids. The bids were submitted in response to a set of seven market research projects: six consumer research projects (four quantitative, one qualitative and one using online communities) one B2B project and a set of commercial tariffs for staff time.
This year, a new estimate is added based specifically on a social media listening project. The report also includes some additional feedback on the timely payment of invoices, which is a must-read section for both suppliers and buyers alike.
Quotes were provided by 636 agencies across 116 countries (compared to 629 agencies across 123 countries in 2016). The data was collected between March and June, 2018.
The Global Prices Study 2016 is based on a set of dummy projects for which participating agencies prepare bids. The bids were submitted in response to a set of seven market research projects: six consumer research projects (four quantitative, one qualitative and one using online communities) one B2B project and a set of commercial tariffs for staff time.
This year, a new estimate is added based specifically on a social media listening project. The report also includes some additional qualitative feedback on the understanding of 'nationally representative' sampling, which is a must-read section for both suppliers and buyers alike.
Quotes were provided by 629 agencies across 123 countries (compared to 736 agencies across 119 countries in 2014). The data was collected between February and May, 2016.