Global Prices Study

For both suppliers and buyers of market research, the ESOMAR Global Prices Study is an essential element of any reference library. Its unique content provides an exclusive insight into how research pricing has adapted to the ever-increasing technology imperative AND the unforeseen global pandemic; as a result, it offers unrivalled guidance in the planning and purchasing of primary data collection projects.

The Global Prices Study 2018 uses a set of dummy projects for which participating agencies prepare bids. The bids were submitted in response to a set of seven market research projects: six consumer research projects (four quantitative, one qualitative and one using online communities) one B2B project and a set of commercial tariffs for staff time.

This year, a new estimate is added based specifically on a social media listening project. The report also includes some additional feedback on the timely payment of invoices, which is a must-read section for both suppliers and buyers alike.

Quotes were provided by 636 agencies across 116 countries (compared to 629 agencies across 123 countries in 2016). The data was collected between March and June, 2018.

The Global Prices Study 2016 is based on a set of dummy projects for which participating agencies prepare bids. The bids were submitted in response to a set of seven market research projects: six consumer research projects (four quantitative, one qualitative and one using online communities) one B2B project and a set of commercial tariffs for staff time.

This year, a new estimate is added based specifically on a social media listening project. The report also includes some additional qualitative feedback on the understanding of 'nationally representative' sampling, which is a must-read section for both suppliers and buyers alike.

Quotes were provided by 629 agencies across 123 countries (compared to 736 agencies across 119 countries in 2014). The data was collected between February and May, 2016.

The Global Prices Study 2014 is based on a set of dummy projects for which participating agencies prepare bids. The bids were submitted in response to a set of seven market research projects: six consumer research projects (four quantitative, one qualitative and one using online communities) one B2B project and a set of commercial tariffs for staff time.

This year a new estimate is added based specifically on a mobile research project. The report also includes some additional qualitative feedback on the understanding of ‘nationally representative’ sampling, which is a must-read section for both suppliers and buyers alike.

Quotes were provided by 736 agencies across 119 countries (up from 633 agencies and 106 countries in 2012). The data were collected between February and April, 2014.

Global Prices Study 2012 is an essential element of any reference library, on the supplier or the buyer side, as a guide to the planning and purchasing of market research. This comparative analysis of the relative pricing of different types of research projects – by methodology, country and region – is one of the most important biennial benchmarks in our industry.

The study findings are based on quotes provided by 633 agencies across 106 countries. The bids were submitted in response to a standardised set of projects comprising five consumer research projects (three quantitative, one qualitative, and one utilising online communities), one B2B project, and a set of commercial tariffs for staff time and a presentation. The fieldwork was conducted between 3 April and 26 June 2012.

Visit the dynamic web-reporting tool to:

• Compare median between regions, sub-regions and countries

• Explore price indices and details of samples and quote ranges

• Build and download custom reports by selecting projects and countries of interest

• Discover what the Global Sounding Board thinks of regional pricing developments

• Share your own thoughts and feedback

Global Prices Study 2010 is the 8th benchmarking study conducted by ESOMAR. The study aims to help research providers and buyers plan and execute market research projects by indicating the relative pricing of different types of projects by country and region. 

The latest edition covers seven ad-hoc surveys using a variety of data collection methods and commercial tariffs. It is the largest study to date, reporting on quotes received from a total of 604 research agencies across 100 countries. Providing sufficient data for the results of 76 countries to be included, along with regions and sub-regions.  
Explore the key findings on the Global Prices Study 2010 Online, a dynamic tool enabling users to:

• Compare median prices for research projects in a number of currencies by country or region

• Build and download custom reports by selecting projects and countries of interest

• Discover what our Sounding Board thinks of pricing in their regions

• Share your own thoughts and feedback

• Access a free download of the Prices Study special report from the June issue of Research World

• Explore price indices and details of samples and quote ranges 

Fieldwork was conducted between 12 January and 23 March 2010. Quotes were provided in response to a standardised set of projects, composed of six consumer research projects (three quantitative and three qualitative), one B2B project, and commercial rates.

Global Prices Study 2007 is the 7th benchmarking study ESOMAR has conducted since 1982 to help research providers and buyers execute market research projects. The latest edition reports on prices in 63 countries and includes analysis of changes over time.

Quotations were received for:

• A national usage and attitude survey

  • Plus bids on segmentation analysis

• A tracking study on washing powders

• A computer-assisted advertising pre-test

  • Plus bids for presenting insights

• Four group discussions

• Two group discussions at each of seven cities around the world

• An ethnographic study

• A business-to-business survey

• Multi-country quantitative project

• Commercial tariffs for:

  • Junior researcher

  • Senior researcher

  • One hour’s use of a call centre

The fieldwork was conducted from 22 March to 10 June 2007 and a total of 592 research agencies participated in the study, providing sufficient data for the results of 63 countries to be reported, along with regions and sub-regions.