Global Prices Study

For both suppliers and buyers of market research, the ESOMAR Global Prices Study is an essential element of any reference library. Its unique content provides an exclusive insight into how research pricing has adapted to the ever-increasing technology imperative AND the unforeseen global pandemic; as a result, it offers unrivalled guidance in the planning and purchasing of primary data collection projects.

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Here is a selection of articles based on the Global Prices Study.

• Is the “Right Price” in the room now?

• Two cents on the price of research

• Rising cost of market research professionals: skill shortage or rising inflation?

• Is online research becoming costlier?

• In search of the right price for your research

• Challenges in recruiting participants and its impact on the cost of online modes

• An insight into the rising demand for Data Analysts

• Internalisation of research and its impact on social listening projects

The Global Prices Study 2018 uses a set of dummy projects for which participating agencies prepare bids. The bids were submitted in response to a set of seven market research projects: six consumer research projects (four quantitative, one qualitative and one using online communities) one B2B project and a set of commercial tariffs for staff time.

This year, a new estimate is added based specifically on a social media listening project. The report also includes some additional feedback on the timely payment of invoices, which is a must-read section for both suppliers and buyers alike.

Quotes were provided by 636 agencies across 116 countries (compared to 629 agencies across 123 countries in 2016). The data was collected between March and June, 2018.

The Global Prices Study 2016 is based on a set of dummy projects for which participating agencies prepare bids. The bids were submitted in response to a set of seven market research projects: six consumer research projects (four quantitative, one qualitative and one using online communities) one B2B project and a set of commercial tariffs for staff time.

This year, a new estimate is added based specifically on a social media listening project. The report also includes some additional qualitative feedback on the understanding of 'nationally representative' sampling, which is a must-read section for both suppliers and buyers alike.

Quotes were provided by 629 agencies across 123 countries (compared to 736 agencies across 119 countries in 2014). The data was collected between February and May, 2016.