Global Market Research

The Global Market Research report is projecting a K-shaped market recovery. Performance data shows countries are recovering at different rates and times. Globally, 2021 saw the industry expand 15% from US$ 102 billion to almost US$ 119 billion. The tech-enabled sector is the fastest-growing one of the global Insights Industry in absolute terms, at +18.9%. At a global level, the established sector represents 39% of the total industry, the tech-enabled sector climbs up to 37%, while the reporting sector remains relatively flat at 23% compared to last year. The output of the industry will exceed USD $130 Billion by 2023 after an expected growth rate of 5% in 2022.

This year's report includes the research turnover and growth data for more than 100 countries, world areas and regions with a close look at the behaviour through the pandemic in 2020, and the expectations of the industry for 2021. It also lies out the three main branches of the industry in a more comprehensive way, and presents the World’s Top-50 largest companies and the segments they are active in.

The report includes the research turnover and growth data for more than 100 countries, world areas and regions with a close look at the expectations of the industry for 2020 in light of the pandemic. It also proposes a redefinition of the industry more comprehensive and more inclusive, and presents the World’s Top-50 largest companies and the segment they belong to.

The 2019 Global Market Research report reviews the size and performance of the market research industry using data collected by national research associations, leading companies, independent analysts, as well as ESOMAR representatives. The report is widely used as a point of reference for business investment plans, growth opportunities, merger and acquisition preparation, research projects, academic theses, market studies and reports, as well as advertisements. This year's report includes the research turnover and growth data of 100 countries, world areas and regions.

Global Market Research 2018 is the 30th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountants & Advisors. This year's report includes the research turnover and growth data of more than 90 countries.

Global Market Research 2017 is the 29th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountants & Advisors. The report reviews the size and performance of the market research industry and explores how the research market continuous to expand, using data collected by national research associations, leading companies, independent analysts, as well as ESOMAR representatives. The report is widely used as a point of reference for business investment plans, growth opportunities, merger and acquisition preparation, research projects, academic theses, market studies and reports, as well as advertisements. This year's report includes the research turnover and growth data of more than 90 countries.

Global Market Research 2016 is the 28th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountants & Advisors. The report reviews the size and performance of the market research industry and explores how the research market continues to expand, using data collected by national research associations, leading companies, independent analysts, as well as ESOMAR representatives. The report is widely used as a point of reference for business investment plans, growth opportunities, merger and acquisition preparation, research projects, academic theses, market studies and reports, as well as advertisements. This year's report includes the research turnover and growth data of more than 90 countries, making it the most extensive yet.

Global Market Research 2015 is the 27th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountants & Advisors. The report reviews the size and performance of the market research industry and explores how the research market continues to expand, using data collected by national research associations, leading companies, independent analysts as well as ESOMAR representatives. The report is widely used as a point of reference for business investment plans, growth opportunities, merger and acquisition preparation, research projects, academic theses, market studies and reports, as well as advertisements. This year's report includes the research turnover and growth data of more than 90 countries, making it the most extensive yet.

Value:

• The only global report collecting market size data - making it the industry standard for (local) market size measurements;

• The only report that presents global and regional aggregates, and country-level market size and growth statistics;

• Provides a multi-country overview of research spend breakdowns, allowing for easy country comparisons;

• It is the most detailed report in terms of global research spend breakdowns;

• Used as a global reference for market research turnover and growth data.

Highlights:

• ESOMAR's analysis of the market developments across our global industry, based on data gathered from over 80 countries;

• Informative interviews with over a dozen industry experts and leaders on topics ranging from the use of market research in the fight against poverty, to the challenges in recruiting young talent into the field;

• An explanatory overview of the Top 25 Companies of the industry from CASRO's Diane Bowers.

Additionally this year's edition also features:

• An analysis of the broader reaches of the market research industry beyond traditional boundaries;

• An overview of the biggest industry news from the past 18 months;

• Analytical breakdowns and metrics according to region, sector, method and more!

Global Market Research 2014 is the 26th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountants & Advisors. The report provides an authoritative review of the size and performance of the market research industry and explores how the research market continues to expand.

Global Market Research 2014 includes:

• Market research turnover and growth data for 81 countries

• Regional profiles of Europe, North America, Asia Pacific, Latin America, Africa and the Middle East

• Detailed country-level breakdowns of research spend by:

  • Research method

  • Research design

  • Client type

  • Project type

• A review of the Top 25 research companies, and key financials for the Top 10

• Expert interviews on trends & developments in Africa and Latin America, and views on the next big opportunities.

• A review of merger and acquisitions, key people moves, client wins and other industry news.

Global Market Research 2013 is the 25th annual industry study undertaken by ESOMAR. Done in cooperation with BDO Accountants & Advisors, it provides an authoritative review of the market research industry and explores how the research market continues to expand.

Global Market Research 2012 is the 24th annual industry study undertaken by ESOMAR in cooperation with KPMG advisory. It continues to provide an authoritative review of the market research industry and explores how the market research landscape continues to evolve.

The report includes:

• Global & regional highlights and five-year trend data

• Breakdowns of sources of turnover, spend by research method and design

• Expert insights into the changing needs of research clients and agencies

• An analysis of the challenges and opportunities facing opinion polls

• The voice of selected outstanding new entrants to research, on their experiences and expectations

• An overview of the top 25 companies and key financials for the top 10

• An industry journal of M&A activity and key news from the last 18 months.

• And more

  
  

IMPORTANT NOTE

Israeli Union of Research Institutes restates 2011 market growth rate

The Israeli Union of Research Institutes has provided ESOMAR with new information regarding the performance of the Israeli Market Research industry in 2011, reflecting an absolute decline of 2%.

This feedback – which was received by ESOMAR only after the publication of the 2012 Global Market Research (GMR) report in September – suggests the Israeli Market Research sector is more likely to have an estimated value of USD 55 million in 2011.

The Israeli Union of Research Institutes now provides the following contextual information, explaining the weakened performance of the Israeli Market Research sector in 2011:

• ‘‘Massive public protests in 2011 in Israel, which paralysed marketing activities for most major companies in the Israeli retail market, led to budget cutting in: advertisement, market research and even product development. Most Israeli market research agencies (union members) have reported a negative effect on respective research funds.’’

• ‘‘The aforementioned protests have led to changes in the Israeli consumer's shopping habits. The prices of products and services have become much more significant factors in customer acquisition decision making, so that today most of the companies' strategies are tactical, i.e. adapting prices in order to match consumer expectation. In a situation such as this, assigning funds to market research decreases, as well as the need to examine strategic decisions due to research.

• ‘‘In addition, Israeli regulators have become more involved in some Israeli consumption affairs. For example in the telecommunication sector, the government has increased the allowed quota for active players in the market, resulting in a dramatic reduction in telecommunication prices. This reduction, positive as it may be for the consumer, has taken its toll on the research market. The veteran telecom companies, which used to lead this market, have suffered heavy losses, thus cutting back on marketing and research activities.

  
  

Global Market Research 2011 is the 23rd annual industry study undertaken by ESOMAR in cooperation with KPMG advisory. It provides a comprehensive and authoritative view on the state of the market and offers an opportunity to explore 2010’s gradual return to growth after two years of economic decline. 

Global Market Research 2010 is the 22nd annual industry study undertaken by ESOMAR. It provides a comprehensive and authoritative view on the state of the market and offers an opportunity to explore the impact that 2009’s unprecedented market conditions had on global research. 

Global Market Research 2010 is the 22nd annual industry study undertaken by ESOMAR. It provides a comprehensive and authoritative view on the state of the market and offers an opportunity to explore the impact that 2009’s unprecedented market conditions had on global research. 

Global Market Research 2008 is the 20th annual industry study undertaken by ESOMAR and the 3rd to be developed in cooperation with KPMG Advisory. The latest edition provides a comprehensive and authoritative assessment of the sector's global landscape.