Global Market Research

This report outlines the health and future trends of the global insights industry with a detailed breakdown of the market research sector. It's one of our members' most appreciated perks and it is available for purchase.


Readers of this report will also get access to the Global Research Software 2024 report.

A valued member perk

Affectionately called by insiders the GMR, this report provides you with the most comprehensive overview of the state of the insights industry around the world using data collected by national research associations, leading companies, independent analysts, and ESOMAR representatives.

In addition, readers of this report will get access to the Global Research Software 2024 report with detailed breakdown of the research software sector and its segments.

By identifying the market research sector’s progress, research software sector’s status, and historical trends, this report will help you to:

  • guide your business investment plans,

  • identify growth opportunities, prepare your mergers and acquisitions,

  • Support your insights projects, academic theses, market studies, and ads.

Interested in our previous reports?

To order reports from before 2015, please email us at info@esomar.org.

Report Reviews

Research Provider

★★★★★ It's an excellent report and a Bible for the MR Industry to refer to. The analysis and trends especially around the growth of Research Software Solutions Providers was insightful.

Research Provider

★★★★★ Very informative and well written

Research Support Services

★★★★★ ESOMAR does an awesome job in connecting the global MR industry

Research Provider

★★★★★ Insightful for all marketers and market researchers.

Research Provider

★★★★★ Really useful