General Data Protection Regulation

ESOMAR resources supporting you to navigate your compliance requirements under the General Data Protection Regulation.

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Your journey to GDPR compliance starts here.

As collection and processing of personal information is fundamental to the work of researchers, the General Data Protection Regulation impacts directly the work of market research and all data, research and insights professionals not only in Europe but also the rest of the world when working with European audiences.

In such cases, all research needs to be based on robust data protection measures to build trust and meet the significant regulatory and legal requirements of the GDPR.

ESOMAR has prepared several guidelines and checklist to help you navigate through your compliance journey.

ESOMAR Data Protection Checklist
General Data Protection Regulation (GDPR) Guidance Note for the Research Sector: Appropriate use of different legal bases under the GDPR