Your consumers are talking … Are you listening?

What you need to know about social listening and how to make it a key part of your research toolbox.
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Start 20 Sep, 16:00 UTC
End 20 Sep, 17:00 UTC
Digital Yes


Melissa Davies
Senior Manager, Global Insights Excellence at Mondelēz International
Ed Keller
Executive Director at University of Georgia | MRII

This webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit education institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada's market research association. 

All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.

What's it about?

No matter how you slice the data, social media is huge: 59% of the world’s population – or 4.76 billion people – use social media, and the average internet user spends 2.5 hours per day on social media platforms. Conversations taking place on social media cover almost every imaginable topic, and people often share their authentic, unvarnished opinions. Social listening is a way to tap into these conversations for insight on what’s important to your consumers – including brand likes/dislikes, competitive differentiators, and cultural signals that can help your brand or company stay relevant to your consumers.

What's in it for me?

Join us for a complimentary webinar, where we’ll share the following:

  • How to get started with social listening

  • What you can – and can’t – expect to learn through social listening

  • The importance of research design and data setup

  • How social listening can be used with other research for a holistic consumer view

Who is this for?

Anyone seeking to gain a deeper understanding of the tools and best practices used to effectively gather and analyze social media data, make informed decisions, and achieve better business outcomes.

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